Category: Marketing

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Answer 3 essay typed questions for exams. Each question around 400 words in detailed and elaborated well
Please answer the questions itself very well in a precise clear way
* Please use the simple language and grammar to explain properly
* No need to write introduction and conclusion just answer what you know and how you apply it.
* Do not just repeat knowledge or lecture notes, you should show your own understanding about the theory, analysis and application.
* It is important to learn the ppt I attached because the exam test the knowledge in lecture. Mainly answer fundamental according to the knowledge shows in ppt and some additional reading examples
• Questions will be set ONLY on subject areas cover in lecture slides
• Expand breadth of knowledge on these specific areas
• Extra marks for reading beyond (as long as basics covered first!)

NB – don’t include full references or bibliography because it will be used to answer in exams.
Exam is based on lecture content and set reading. Please go through the PPT, knowledge of the topics covered in lectures.
– Build upon existing knowledge of marketing in order to explore more complex issues of strategy
Essay question should demonstrate knowledge and comprehension of the key concepts underpinning service marketing strategy development into practice

 
“Advertising works most effectively when its in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so theres really a whole new opportunity for a new type of advertising model within that” Mark Zuckerberg.

Using relevant models and theory you are required to critically analyse the approaches taken by organisations in the B2C sector in building and maintaining relationships with consumers in the digital environment, and the consumers role in this process.
Answers should include the topic of engagement and should consider theory relating to consumer behaviour, promotion policy and media and the consumers role in these areas, reaching logical conclusions. You should focus on academically credible sources of information, rather than hearsay and hype.

1. Document should not exceed 10 typed pages (3,000 words) of text excluding title page, contents page and executive summary.
2. Must be supported by 5 pages of supporting appendices which should include an annotated bibliography and content list.
3. Should be presented in an appropriate format.
4. Should be fully referenced using the Harvard system of citation.
5. Report must also include an annotated bibliography which identifies your top 10 sources of information , with the reasons why and Harvard referencing should be used throughout. The criteria you should use to evaluate your sources should be credibility, reliability and merits of the preferred sources.

 
Your working title is: Haier Home Appliance Marketing Strategy in United States
Please write based on my proposal and follow the structure.
The production of a piece of original work based on independent research is an essential part of study at Masters level. For the award of a Master’s degree, candidates must present a Dissertation/Independent Business Analysis Project
within their Master’s field of study which demonstrates a range of intellectual and practical skills in carrying out evidence based research project. This will normally be within a business and management context and will include identifying the implications of the findings.
The work should follow the prescribed format as advised by the supervisor and the module material held on WOLF,(which will also be covered in the taught module content). The dissertation will be between 12,000 and 15,000 words in length and should include the following sections:
INTRODUCTION AND/OR THEORETICAL BACKGROUND
CONCEPTUAL ANALYSIS & LITERATURE REVIEW
METHODOLOGY
RESULTS, ANALYSIS AND DISCUSSION
CONCLUSIONS, IMPLICATIONS AND RECOMMENDATIONS
REFERENCE LIST

N.B. Candidates will receive further guidance from their supervisors as the
content may vary depending upon the subject/topic area investigated

 
The purpose of this assignment is to assess your ability to apply theory and models to advertising activities and evaluate the effectiveness of the advertising activities.

Analyse an advertising campaign for any product or services. This can be based on an existing or previous campaign. Detail the rationale for the campaign strategy and critically evaluate why the campaign will be effective by reference to advertising theory.
Structure and areas of importance:
Introduction – information relating to the firm and industry/market
Campaign strategy – rationale
Evaluation of the campaign – application of advertising concepts & framework
Recommendations/conclusion
Assessment criteria
Referencing and structure 10%
Campaign strategy 20%
Evaluation of the campaign or advertisement 50%
Recommendations/conclusion 20%
Total 100
Sources: Academic textbooks/journal articles for the theory. Datamonitor, Mintel and Euromonitor produce useful reports for company and industry data.
Word count: 2000 words + or – 10% excluding appendices.

 

Read Chapters 8 and 9 of the textbook by Duarte.

Duarte, N. (2008). slide:ology: The art and science of creating great presentations. Sebastopol, CA: O’Reilly Media, Inc.

Select two companies in the same industry, for example Coke and Pepsi.

Then create a bullet point PowerPoint presentation comparing and contrasting the advertising messages of the two companies.

The presentation will be graded for critical analysis of the content.

The presentation will also be graded on the elements of a quality presentation included in Chapters 8 and 9, images and movement, as well as the elements learned in Week Three.

Use the Advertising Messages rubric provided in the course materials to ensure you have met all of the criteria.

 
Create a 700- to 1,050-word plan for building your personal brand. In your plan, include the following:
• What skills you will need for your future career
• What strategies you will employ to gain the required skills needed for your career choice
• How you will project a professional image to potential employers
• What strategies you will employ to search for, find, and get a job
• How you will know your strategies are effective
I would like to manage a health care practice in a hospital network.

 
The paper is an essay on a topic related to the course. It can be either :
– An empirical analysis using economic data; or
– A summary of 5 articles from scientific economics journals on a common topic.
For topic choice, I suggest you look at the Sections � Further reading � at the end of each chapter in the textbook.
You need to confirm the topic of the paper with me before you start writing paper.
Scientific economics journals can be accessed from the library catalogue at https://orbis.uottawa.ca/search/ (search by Journal Title).
The paper is due on November 30th in class (in print).
Paper formatting :
– Pages should be numbered
– Font: Times New Roman, size 12
– Margins: 1 inch (2.54 cm) on all sides
– Line spacing: 1.5
– Length: Between 5 and 6 pages
– At the end of the paper, you have to include a list of all the references and data sources used.

 
You are to investigate and analyse the UK marketing activities of Tesco http://www.tesco.com/ focusing on the Tesco own label brand ‘Finest’.
TASK

Produce a report (3000 words) that identifies, describes and critically evaluates Tesco, in the following marketing areas:

The main strengths and weaknesses of the company, the key opportunities and threats for your chosen brand. (20%)

The segmentation, targeting and positioning strategy for your chosen brand. (15%)

The marketing mix for your chosen brand. (40%)

The competitive situation the company faces for your chosen brand. (15%)

Recommendations based on the analysis above to improve the companies’ competitiveness (10%)

 
1. Choosing two advertisements from different epochs could be the 1950s, the 1980s, the 1940s or 1960s; the choice is yours. Whichever you decide, you might find it useful to pick advertisements which evidence a distinct contrast in terms of ideologies, ideas and social attitudes. Here, and using the knowledge of visual language gained from readings, you are looking to consider how these advertisements reflect the cultural context of their times.
2. To address the ideological aspect of the brief you might find it helpful to use any one theory, concept or theme, covered during the course or in your reading. So, the basis of your comparison could have to do with say gender, sexual identity or class. Here, you’re looking to use semiotic tools in order to tease out the meaning of advertisements and how these might form the basis of an ideological comparison. For example, consider how the role of men and women in the household is represented in advertising of the 1950s compared with 2015 – what does such a comparison tell us about shifting ideas of gender identity ?

 
Prepare and present a Marketing Plan with goals and tactics; an Implementation Plan with timeline and projections, and Marketing Budget for your first year. Defend these three documents by providing substantive information in them and give your reasons for having chosen the methods you plan to use to target your audience.

All required sections completed including marketing goals, tactics, timeline, budget projection Project demonstrates thorough research, and communicates unified marketing plan consistent with stated goals for first year. Correct and sophisticated grammar, usage, and mechanics. No spelling errors.