Read Chapters 8 and 9 of the textbook by Duarte.
Duarte, N. (2008). slide:ology: The art and science of creating great presentations. Sebastopol, CA: O’Reilly Media, Inc.
Select two companies in the same industry, for example Coke and Pepsi.
Then create a bullet point PowerPoint presentation comparing and contrasting the advertising messages of the two companies.
The presentation will be graded for critical analysis of the content.
The presentation will also be graded on the elements of a quality presentation included in Chapters 8 and 9, images and movement, as well as the elements learned in Week Three.
Use the Advertising Messages rubric provided in the course materials to ensure you have met all of the criteria.
