Category: Marketing

executive summary of individual research and work that was undertaken;
Cite sources of information that have been identified together with key areas of research that were undertaken. Key sources of research/references/literature search sources should be correctly referenced, as an appendix.
Summarise what you feel are the key theoretical issues that have been covered.
From an individual point of view, what personal observations do you have in relation to this piece of work? These observations can be positive and/or negative.
Identify what you have personally learned as a result of undertaking this assignment.
Was the exercise a success or a failure? What do you feel you have learned?
Provide 10 powerpoint type slides (in word format as turninin does not accept powerpoint) that you Provide 10 powerpoint type slides (in word format as turninin does not accept powerpoint) that you would have used if you had been giving your answer as a verbal presentation.

Why this research has been undertaken?
Abstract
Introduction: Introduction to Digital Marketing
Background Of Morrison
Aim: To establish the extent to which digital marketing enhances business performance in the UK

Objectives:

a) to discuss the reasons for Digital Marketing and evaluate its effects in retail business.
b) To undertake a review of current academic Literature surrounding Digital Marketing in the UK
c)Utilize Primary research to asses the process for Digital Marketing at Morrison
d) To draw conclusions and make recommendations for the costs and benefits of Digital marketing to Morrisons

Research Questions:
a) Can effective development of Digital Marketing lead to improved business performance at Morrisons

b) (please add a second research question here)

CHAPTER 2) LITERATURE REVIEW

-Consumer behavior
-How Digital marketing affects consumer behaviour
-Effective marketing management
-Managing the digital offer
-Morrisons- late entrance into Digital marketing
-Future Developments

paper will focus on how social media marketing engage with audience to attend mega event (like music festival :Glastonbury)also link with consumer behaviour .
Please strictly follow the structure from A-L. For more detail please see the file I uploaded to you(file name: Instruction details to follow).
a. Abstract
b. Acknowledgements
c. Contents Page
d. List of Tables and Figures
e. List of abbreviations
f. Introduction (word length guide 1,500 words)
g. Literature Review (word length guide 5,000 words)
h. Methodology (word length guide 2,000 words)Please conduct secondary or primary research
I. Results and Discussion (word length guide 5,000 words)
j. Conclusions and Recommendations (word length guide 1,500 words)
k. Evaluation of Study and Scope for Further Research
l. Reference List
m. Appendices

Topic: SPORTS MARKETING – RIPCURL PRO SURFING EVENT
Your task is to develop a Strategic Sport Marketing Plan (Ripcurl Pro) of 4000 words on a sport marketing issue ortopic of your choice.

Your plan should firstly demonstrate analytical skills and frameworks to develop a comprehensive overview of the marketing background and current situation of your organisation or issue. From here, objectives will need to be developed and strategies and action plans outlined that clearly guide your organisation on its marketing strategy. Your aim is to produce a plan that has consistency throughout its components, and is detailed enough for an organisation to ‘take to market’. See page 2 and 3 of this document for a full outline of the structure and marking guide for assessment.
Item Marks
PART 1 – INTRODUCTION AND CURRENT MARKETING SITUATION
Introductory issue statement including the focus of your marketing plan and a review of market information. The background, rational and scope of your plan should be clear here.
/10
PART 2 – ANALYSIS AND SWOT
This major section details the various analyses you have undertaken on the organisation and issue. This section should includesome or all the following tools or analysis: a summary of the macro/micro environment, industry analysis, an overview of the current or proposed product or service, and a competitor analysis. Analysis sections should conclude with a summary SWOT analysis in a table and include a summary statement of this material. Evidence of a high level of research is required here, from a combination of sources including digital or online sources.
/20
PART 3 – OBJECTIVES
These are the specific objectives of your marketing plan. These objectives must be (S.M.A.R.T OBJECTIVES) and flow logically from earliersections.
/5
PART 4 – MARKETING STRATEGY
This section outlines the strategies for your plan and organisation. This should include a clear and justified process of segmentation, targeting and positioning. Following this, the ‘P’s’ of sport marketing should be addressed specific to your plan(this should include discussion of the product/service offering, price, distribution and promotions used). A specific promotional plan outlining the tool or communications to be used is recommended where needed.

/20
PART 5 – ACTION PROGRAMS
This is where you set forth your suggested program of what will be done, by whom, as well as the where and when. This section must correlate with the marketing strategy section and should include a timeline of activities and a costed budget(including justification of spend) that would be useful for your organisation to implement your plan. Means of evaluation/measurement and control should be outlined here as well.
/10
PRESENTATION, INTEGRATION, COMMUNICATION AND REFERENCING
The report should include a title page and appropriate headings, use correct English, avoid grammatical errors, have a logical flow and be easy to follow. Harvard referencing style MUST be used for all sources. Deductions will be made where communication, flow and readability are poor. Be sure to include a reference list, inclusive of all reports and sources used as well as referencing where any analytical tools or frameworks are used. /10
TOTAL /75

this paper on a Corporate Sales for 3M Company, Sales Representative for (selling Occupational Health & Environmental Safety, Group product sales division. My customer base varied from small business, large hospitals, major manufacturers and government facilities. Focus this paper on plan the restructuring of the sales management team in the corporate office. Analyze all the frames in the complete the tasks asked in the uploaded Rubric. For organizational structure in the Organizational Dynamics Analysis paper due in Week 6.

Organizational Dynamics Analysis Paper Guidelines
Prepare and submit an 8 – 10 page paper that briefly describes the situation, defines and discusses the
theoretical framework of the four frames, analyzes the situation through each of the frames, and
integrates the analyses to draw valid conclusions and make recommendations that achieves the desired
organizational outcomes. A well-constructed paper will reference 5 or more scholarly sources including 4
peer-reviewed journal articles retrieved from Brandman’s virtual library, adhere to APA standards, and
include the following:
Situation Description
In no more than one page, describe a current or past organizational situation, issue or event you are or
have experienced to examine through the structural, human resources, political and symbolic frames;
briefly discuss the organization’s goals and desired outcomes, key players (names optional), and any
other relevant background information. The situation described should be consistent with the one
approved by the instructor in week 2 and used as the scenario in the discussion board in weeks 2 – 5.
Theoretical Framework
Prior to analyzing the situation through the structural, human resources, political and symbolic frames,
define and discuss each frame, and its value in analyzing organizational issues. You may want to
consider the assumptions behind the frames, the impact of the frames on individual and group
performance and/or the insights each frame provides into organizational dynamics.
Application of Theory
Analyze your situation through each of the four frames assessing the impact of frame on the achievement
of organizational goals and desired outcomes. Synthesize and integrate the findings of the four frames
analyses to draw valid conclusions and make recommendations on how to address the organizational
situation, issue or event.

Marketing & Services Management

MSc Marketing

MSc Social Business and Sustainable Marketing

Critically evaluate how the gaps model of service quality can be used as a tool by organisations to assess how effectively they are building and sustaining customer relationships and experiences (100)

As a guide you should:

· Discuss the academic literature on the gaps model of service quality ( 40 marks)

· Discuss what is meant by customer relationships and experiences using relevant academic literature (25 marks)

Critically evaluate how the gaps model of service quality and customer relationships can be applied to contemporary marketing practices for organisations (i.e. from commercial or social business contexts). The examples you use may be from either on line (including social media) and / or off line traditional services environments(35 marks)

Your work should be in a creative, critical and evaluative manner. Ensure that your arguments are clear and logical and where appropriate include academic sources, i.e. academic journal papers, which add weight to your points raised. Please show in your list of references an appropriate breadth and depth of references relevant to the topic.

Your work must be correctly referenced throughout in the Harvard format.
Your assignment should be word processed and produced in an appropriate academic style. The font should be 12, and be double spaced. The work should be completed on an individual basis.
Very good discussion of gaps model of service quality, customer relationships and experiences linked to marketing practices for organisations (i.e. from commercial or social business contexts). There is very good presentation style, flow between sections and sequencing of the different sections. There are very good examples utilised either from on line ( including social media) and / or off line traditional services environments

On my previous order, the writer chose 3 topics and wrote three open-ended questions for each topic. I want the write to go back and look my previous order because it will be much easier for the writer to finish this assignment. In this assignment, I would like to request that writer to pick Sales promotion which is the topic #2 on my previous order. The writer did select and write a one paragraph about the question “Why are businesses involved in sales promotion?”. Recall topic #2 and the question from the quote what I mentioned above and now you need to create thesis and outline about that topic #2. You must choose a scholarly article regarding some form of sales promotion. Be sure to pick an article that you think you can analyze well and a topic that interests you. You should not be arguing for/against the article, but instead analyzing HOW the article is written. Your outline should include an introduction, summary of article, and conclusion. Firstly, in your introduction you could include explaining general idea of consumer culture/specific slant/explaining the article you chose from your perspective. You also need to mention the name of the article in your introduction so that the reader know what’s article you are using and can easily find that article online.You need to write your own thesis statement at the end of your introduction. One paragraph is enough for introduction. Secondly, you need to summary the article and then analyze the text. Your summary of the article should be enough to make it clear to anyone who has not read the article, but it should not be more than a summary of the main points of the article. It is NOT, I repeat, NOT the most important part of your paper.One paragraph should be enough. Also, you need to pick three main points of your argument. No completed sentences necessary for those 3 main points of your argument.You also need to describe and give answer what is author’s stance? Think yourself is it positive or negative? You agree or disagree and give reasons. Lastly, you can write a conclusion which covers all the things you mention above. It doesn’t have to be long paragraph. Please let me know if you have any questions. Please follow all of my instructions. Thank you. PS. there will be another order coming up relating to this outline that’s why I would like to use the same writer for my up coming order too.

you are advised to commence work on this assignment early in the semester. The assignment is based on one services industry sector of your choice, and you are required to critically analyse all aspects of the sector and its performance.

You are required to analyse the following aspects

1. Environmental scan of the sector, PESTLE, and Porters 5 forces analysis
2. You must identify the structure of the sector including all stakeholders and players, the number and type of sector members, who and how do they operate. This includes governing bodies, stakeholders and all relevant members of the sector. Who are they, what do they do and why?.
3. You will need to extensively search industry reports and materials
4. You are required to write one Report (2000 words maximum – excluding references, executive summary, title page and figures and tables are not counted). You must have a good list of references showing where you have found your information and you must reference in text. It is important to cite all work and websites you have visited. You must use journal references and practical references and websites that support you firm. Do not use textbook references. Website, magazines and other such periodicals must be referenced.

Tasks

Analysis of sector: perform an environmental scan with particular focus on services theory PESTLE, SWOT/TOWS, Porters

The purpose of this section is to indicate how the sector is currently performing. Using your knowledge from the course module 1 and from extensive research in the library and online, critically analyse and evaluate the effectiveness of the current strategies, constraints, rules and regulations and practices being used in the sector. Relevant marketing theories and concepts should be applied to assist with analysis and evaluation. You must also examine the service performance indicators for the sector that are highlighted in module one.

Information that will assist you to analyse your chosen services sector can be found on the internet, governing bodies of the sector, government organisations, and consumer advocacy groups.

Your report should comprise:

1. An executive summary and introduction outlining your sector description
2. The introduction should provide an overview of what the sector is and very clearly identify the sector market. The report should comprise of a logical, sequential and persuasive arguments, justified or supported by secondary sources and journal articles. The purpose of your audit is not to simply reword or describe the sector from the literature but to offer a thorough understanding of the operational and marketing issues and capabilities facing the sector. Overall, you are writing a business case on your sector.
3. A body that includes all the analysis of business, current marketing, and internal environments and customer/user/stakeholder analysis. You must specifically conduct and include
an environmental scan,
Porters 5 forces,
PESTLE analysis,
customer analysis,
competitor analysis, and
stakeholder analysis.
4. Once you have completed all of the analytical sections, you must develop a set of important services related issues/gaps related to the way the sector is delivering the service.
5. Recommendations and Conclusion. This includes the statement of issues you have found, the gaps in the internal capability and external market forces found and a discussion and summary of the main issues facing your sector in a competitive market place and the needs of the customers. These must be specific to services marketing.

Referencing

In your report, you should use and cite all references or sources of information. A full list of references in alphabetical order MUST be included at the end of the report (before the appendices). You can also access electronic referencing guides from the library.

Appendices avoid using excessive appendix. Materials should be integrated in text.

Guidelines on writing reports are provided in the Communication skills handbook, or the library website.

You will be assessed on your:

1. Ability to locate, assess and research material related to current environmental scanning requirements. You will need to use logic and read widely to identify issues and leads to where you should research for this firm. These are important skills for a marketer to develop.
2. Ability to demonstrate an understanding of the current marketing planning process and environmental scanning requirements. You must consider and discuss the service sector measurement indicators as discussed in the module 1 material .
3. Ability to identify and assess relevant theoretical and management issues in the environmental scan and sector analysis.
4. Presentation of a logical arguments
5. Ability to justify your position with use of supporting references.
6. Communication style, including correct spelling, grammar and referencing.

Your report should be in Times New Roman 12 point with double line spacing.

Marking criteria

You can also download a PDF version of the marking criteria.

Please download the marking criteria and grade your own work. Next, attach the graded marking sheet to your submission.

Criteria

Mark

Comment

Referencing and structure/Research ability and search:

Use journals, websites and relevant materials
Use of current materials and facts related to your business
Harvard reference format used correctly
Correct business report/marketing plan style correct formal report layout
Clear headings and subheadings
Correct labelling of tables, diagrams and appendices
Correct spelling and grammar
Correct in-text referencing.
/10

Demonstrated understanding of the sector and its internal operations and external factors:

Student has used own words – not just simple rewording of the literature
Marketing practices, relevant issues and themes have been identified
Student shows knowledge of marketing issues and accesses and uses information in a logical manner
/10

Information contained is analysed and themes have been identified:

Understanding of marketing issues both internal to the sector and external have been identified
Tools and sections have been completed successfully
/10

How well is the case argued?

A marketing view and clearly identified gaps and issues for future strategic development for the sector
/10

understanding of quantitative analysis is going to be critical to your success with the cases. Your score on the Marketing Math Assignment is a good predictor of how well you will do on the quantitative aspects of the cases. If you did not do well, I would recommend that you go back to the Solution to the Marketing Math Concept Check that is posted under Module 1. You should use this document as a reference guide for basic quantitative analysis. It includes explanations of the basic concepts as well as examples of the calculations. The calculations that you will need to understand for the first case are:

Contribution margin

Breakeven

Breakeven market share

The discussion of contribution margin begins on page 4, breakeven analysis begins on page 15, and breakeven market share begins on page 27. You should also look over the problems from the graded Marketing Math Assignment that relate to these concepts. If you have any questions about these concepts or any of the other concepts from the concept check, please post them to the Module 1 discussion forum, and I will be happy to help you.

I do not want your first assignment in the course to tank your entire semester. If you did not do well on the graded Marketing Math assignment, I am going to give you a chance to improve your score. A Marketing Math Makeup assignment will be posted at the end of next week. (It is going to take me some time to pull a second assignment together.) If you decide to complete that assignment, I will average your scores on those two assignments when calculating your final grade.

Again, for now, the most important concepts that you need to focus on are contribution margin, breakeven, and breakeven market share.
Additional Files
Owner Type Name Size Plagiarism Upload date

 

No references, diagram needed as well
Marketing Decision Analysis
Mini-case 1

This mini-case is based on data from an everyday banking account preference conjoint study
conducted by a major bank in the UK.
A large bank conducted a conjoint study in a mid-sized UK city to find out how valuable
different service attributes of everyday transaction (checking) account were to its customers,
and to identify the account that best serves the needs of its consumers. The bank was
particularly interested in three key attributes – minimum balance required to waive monthly
service fee (MINBAL), monthly service fee (FEE) and the ability to withdraw cash from
other network ATMs, i.e. from ATMs of other banks (ON ATM). Each of these attributes can
take one of the three levels listed below.
MINBAL – The minimum balance required to waive a monthly service fee.
· $50
· $500
· $1000
FEE – Monthly service fee.
· $0
· $4
· $8
ON ATM – Availability and cost for using ATM networks of other banks.
· not available
· available and free
· available but costs $0.50 per transaction
A fractional factorial conjoint study was conducted in which respondents were asked to rank
the 9 checking account alternatives listed below (from most to least preferred).
Profile Profile Description
1 Min. balance $0, monthly fee – $6, No ON ATM access
2 Min. balance $0, No monthly fee , Free ON ATM access
3 Min. balance $50, monthly fee – $3, $.75/transaction for ON ATM use
4 Min. balance $500, monthly fee – $3, Free ON ATM access
5 Min. balance $500, monthly fee – $6, $.75/transaction for ON ATM use
6 Min. balance $500, No monthly fee, No ON ATM access
7 Min. balance $1000, No monthly fee, $.75/transaction for ON ATM use
8 Min. balance $1000, monthly fee – $3, No ON ATM access
9 Min. balance $1000, monthly fee – $6, Free ON ATM access
Besides the ranks, the bank also collected the demographic and lifestyle characteristics of its
respondents, which allowed it to group all customers in to three major segments.
Segment 1 – Disengaged – customers who predominantly use basic banking services – mix of
less educated and elderly consumers, typically have lower incomes
Segment 2 – Traditional – customers who predominantly use regular services like everyday
transaction accounts and home loans – predominantly families with middle incomes
Segment 3 – Sophisticated – customers who use wide range of banking services,
predominantly college educated professionals, typically have higher incomes
You have been hired as the bank’s marketing consultant to help analyse the conjoint data and
identify the best product to offer. For a sample of 18 respondents, ranks and segment
membership are given in the mini-case data set. Note: Ranks are reverse coded (i.e. rank 1 is
shown as 9). Besides the ranks, segment sizes, average account balance of the three segments and the
estimated annual margin per $1000 account balance for each of the 9 product profiles are also given in
the data set. Your tasks are as follows.
1. Calculate the part-worths of each account attribute
2. Analyse and provide insights on the attribute preferences of the three segments
(Hint: Calculate the relative importance of different attributes, analyse differences
between the segments on the importance assigned to different attributes and discuss.
You can use the average importance assigned by each segment to each attribute for
this analysis)
3. Your client bank has two major competitors in the studied market (mid-sized city),
and they offer the following products.
Bank 1 – Prod 1 – Min. balance $500, monthly fee – $6, Free ON ATM access
Bank 2 – Prod 2 – Min. balance $1000, monthly fee – $3, $.75 per transaction for ON ATM
access
In this market, calculate the purchase probabilities for the nine product profiles using
Logit model.
4. Estimate the market share of each of the 9 profiles. Identify the profile that will yield
highest market share for the focal bank.
(Hint: Calculate the segment wise market shares (average purchase probabilities) of
each of the 9 profiles. Then calculate the overall market share by using segment sizes
as weights)
5. Estimated margin per $1000 account balance for each of the 9 profiles is given in the
data sheet. Estimated profits for a banking account can be calculated using the
following formula.
Estimated profit for a product = No. of. Customers * Market share of the product *
(Avg. balance of a customer in 1000’s) * Margin per $1000 for the product
The total customer base in the studied market is 100,000 customers. Calculate the
profits of each of the 9 profiles and identify the most profitable product.
(Hint: Calculate the segment wise profits and then add up the total profits across
segments. No. of customers in each segment can be obtained from segment size and
total customer base)
6. Recommend the best product for the bank. Explain your reasoning.