Digital Marketing:

Why this research has been undertaken?
Introduction: Introduction to Digital Marketing
Background Of Morrison
Aim: To establish the extent to which digital marketing enhances business performance in the UK


a) to discuss the reasons for Digital Marketing and evaluate its effects in retail business.
b) To undertake a review of current academic Literature surrounding Digital Marketing in the UK
c)Utilize Primary research to asses the process for Digital Marketing at Morrison
d) To draw conclusions and make recommendations for the costs and benefits of Digital marketing to Morrisons

Research Questions:
a) Can effective development of Digital Marketing lead to improved business performance at Morrisons

b) (please add a second research question here)


-Consumer behavior
-How Digital marketing affects consumer behaviour
-Effective marketing management
-Managing the digital offer
-Morrisons- late entrance into Digital marketing
-Future Developments