Category: Essay

It’s interview response from a hotel management, my part is finish question 4.

Assignment Description:
1.Organizational structure of the facilities department
2.Policies surrounding environmental stewardship
3.Common maintenance problems encountered by the property
4.Maintenance performed in house and contracted out and justification for doing so
5.Recommendations for improvement

Fourth question:
what is the maintenance cleaning and maintenance of facilities in the hotel internal can process and execution, which is the hotel through outsourcing to other companies to be responsible for reducing spending costs (such as: cleaning draperies outsourced company unified wash not to clean, etc.) within the hotel.

And here is answer from hotel.

Answer:
Hotel facilities equipment routine maintenance and operation work shall be borne by the engineering department, workload big construction needs renovation project outsourcing, professional strong import equipment due to the engineering technology can not reach, need maintenance by manufacturer.
The current hotel outsourcing and maintenance equipment

The engineering maintenance details
No. Maintenance of the goods Price
1 Maintenance of the boiler 25000
2 Cleaning of the boiler 8000
3 The kitchen chimney cleaning 50000
4 Maintenance of theHigh-speed elevator (mitsubishi elevator） 60000
5 Maintenance of the High-speed elevator (Hang ao elevator) 30000
6 Satellite television licence fee 85000
7 Laundry equipment maintenance fee 35000
8 The central air-conditioning maintenance 24000
9 Glass and wall cleaning fee 74000
10 PA equipment maintenance fee 10000
11 The central air conditioning cleaning fee 28000
Total 429000
Ineed you organize these information, or add some information from website
To make a 500 words APA research paper of question 4.(cite plz)

 
Requirement：

Choose one of these “Top 100 Speeches” to read, watch, or listen to (depending on the text, audio, or video t

Write a two-page paper (double-spaced) in which you use the persuasion-related terms we have studied to analyze the speech. In particular, describe:
How the speaker establishes credibility (or ethos)
How the speaker appeals to the audience’s emotions (or pathos)
How the speaker uses reasoning and logical appeals to persuade (or logos). As you discuss logos in the speech, discuss the following:
oAnalyze at least one claim of fact, value, or policy
oDescribe the supporting evidence the speaker uses to support that claim
Be sure to quote specific examples from the speech in your analysis.

The papers will be evaluated as follows:
Up to 3 points for the discussion of ethos
Up to 3 points for the discussion of pathos
Up to 4 points for the discussion of logos

 
Assignment Details

Essay:

Firefighting tactics and forensic awareness are critical to fire scene evidence preservation discuss.

The word limit is 2,000 words (+/-10%). This excludes footnotes but includesquotations. The word count must be printed on the top right hand corner of your work.

Remember:

• You must keep to the word limit of 2,000 words
• You must demonstrate that you have met the learning outcomes
• As you construct and present your work, consider the assessment criteria

Presentation Instructions

It is your responsibility to ensure that your work is neatly and accurately presented.

The work must be:
• Word-processed
• Single sided
• 1.5 or double line spaced
• Ariel 12 point font
• Justified
• Page numbered
• On A4 paper
• Margins left and right 3cm

Marks may be deducted for failure to follow these instructions. Please look at the Student Guide to Assessment for more information.

Referencing

All academic writing must be referenced. If you use other people’s ideas without referencing them you are plagiarising their work.

Either:

Use the Harvard system of referencing within your text. This will take the form: surname, year of publication, page number, and is enclosed within brackets, for example (Bradley 1998, 277). At the end of your work you should provide an alphabetical list of all the works you cite.

Or:

Use the Numeric System of referencing within your text. At every point in the text where a reference is made, insert a number (in brackets or superscript) and then list the references numerically at the end of your work,

Plagiarism

The use of work produced for another purpose by you, working alone or with others, must be acknowledged.

Copying from the works of another person (including Internet sources) constitutes plagiarism, which is an offence within the University’s regulations. Brief quotations from the published or unpublished works of another person, suitably attributed, are acceptable. You must always use your own words except when using properly referenced quotations.

You are advised when taking notes from books or other sources to make notes in your own words, in a selective and critical way.

Submission

Your work must be submitted electronically with cover sheet via Turnitin (a guide to submitting work via Turnitin can be found on Blackboard).
Every attempt will be made to ensure that the work will be marked and feedback available by 5th January 2016

The assignmentis worth 40% of the total module assessment.

Learning outcomes
This assessment will test your ability to meet the learning outcomes as described in your module booklet, specifically:

1. Demonstrate an understanding of the investigation methods for determining causes of fire and fire dynamics and the ability to apply these methods
4. Demonstrate an understanding of fire investigation processes including the important roles and evidence associated with different fire safety agencies and personnel participating in fire investigation
6. Analyse and critique a range of fire investigation reports from minor to major incidents

Marksforthe essay willbeallocatedin the followingmanner:

Identification&analysisoffire suppression tactics which may impact on the post fire scene
60%
Contextualisation of the conflict between the priorities of the operational environment and the fire investigation function including examplesof incidents where fire service operations have resulted in erroneous fire cause determination.
20%
Overallapproachandpresentationof report(Approachtoassignment/perceptionof theproblem,demonstrationofthefollowingpersonalskills,writtencommunication, research,analysis,qualityof references.
20%

 

 
This assignment is a take-home essay assignment of two questions. For each question, the student is expected to develop a 4-5 page essay that fully responds to the question.

Paper 1: What are the capabilities and limitations of intelligence in supporting homeland security efforts?

This paper should provide an examination of the various elements that comprise the intelligence community from local law enforcement to national agencies and how each of those entities contributes to the development of homeland security intelligence. In crafting your paper it would be good to remember the lessons learned from the 9/11 Commission on intelligence sharing and analyze how those lessons/recommendations are being addressed. Lastly, your examination of the question should include the issue of domestic versus foreign intelligence.

Paper 2: Critique the capability of the homeland security system of the United States to meet forecast and emergent future challenges.

In your midterm assignment you were tasked with writing an essay that compared and contrasted the missions and objectives that define the terms homeland security, homeland defense and national security as identified in the various strategies and policies of the United States. This essay should reflect your judgment as to the capability of the homeland security system to achieve those missions and objectives. In developing your response you should also address the apparent dichotomy between efforts to provide for homeland security while maintaining civil liberties. Your judgment should be supported through sound and fair reasoning through your evaluation of the materials and discussions you have had in this class. This evaluation should move beyond what you like or personally think. Through a critical review of the materials and reflective analysis of the facts presented you should develop a deeper understanding of this issue and from that deeper understanding formulate a defensible evaluation

8-10 pages, double spaced, 1″ margins, 12 pitch type in Times New Roman font.

. I want easy, clear and simple word

we had a writer he did for us compensation group project. my article was one of the attachment. I would appreciate if he can do for me as it will be easy for him. just an important point to not have copy of the group project. the writer code is 300375

let him write in different way

no need to have any additional reference

 

These are the short stories in my book. Choose two stories that you see suitable to do my term paper please:
1. The Tell Tale Heart by Edgar Allan Poe
2. Araby by James Joyce

3. Jack and the Beanstalk By Joseph Jacobs

4. To Build A Fire By Jack London

5. A Sound of Thunder by Ray Bradbury

6. After Twenty Years by O. Henry

7. Letter from Gaza by Ghassan Kanafani

8. Thank You, Ma’am by Langston Hughes

9. Scarlet ibis By James Hurst.

Guide Notes: First read the short stories of your choice very carefully. Try to find out what is specific about each ending, what makes it particularly interesting, totally unexpected, and/ or rather inevitable. Compare these endings and try to see if they are similar or rather different from each other.

Throughout your close study of these short stories, it is very important to keep in mind what is said, during class debates, about endings in short stories. You should also use information in your textbooks and online resources relevant to this topic. Various sources can help you understand the topic and support your ideas.

Once you have fully analysed the topic and thought about its various aspects, it becomes easy to come up with an interesting thesis statement.

The following are some questions that can help you with your research, but feel free to add more questions, and to ask yourself different questions:

• Do the endings in the selected short stories resemble each other? What distinguishes each ending?

• Which ending is likely to impress the reader?

• How would each short story be with a different ending?

• Can there be a better ending for one or both short stories?

• Remember to ask yourself:

• Have I found a solid thesis statement?

• Have I organized my ideas and followed a proper plan?

• Have I justified my answers?

• Have I used secondary sources to support my ideas?

 
The Disaster Relief Trials aims to test the potential for bicycles, specifically cargo bicycles, to
help bring in aid and relief and serve as a mechanism for evacuation in the event of a
natural or man
–
caused disaster.
Write a memo that discusses the feasibility
of their aims, barriers to bringing their perspective to cities other than Portland, and limitations to their approach. Here you should draw upon
the issues raised during the class, but also relate to some of the issues in the scholarly and popular literature. If it is useful, focus on another city/location around the world and contrast how the DRT proposal could be implemented there.
Or discuss how these bicycles would be
useful for a specific type of disaster (earthquake, flood, hurricane, war, etc.).
Include your own perspective on the utility of these bicycles to serve needs in the face of an emergency.

 
I need to finish 5 pages appendix (PICTURES and wordings), which are ” direct mail piece #1 ,direct mail piece #2 and first Email and second email. please do almost the same as what the sample did. But their topic is different from us, so please read carefully about what out project requirement is. stay on the right truck by looking through what the sample did as refer information. stay the same format (find PICTURES and couple words). drop down to find direct mail and mail appendix. Everything should be based on our slogan. “SHOW THEM WHAT WE “RE MISSING”. Facebook customs audience

Below is our project content information

(Campaign Goal)
The goal of this campaign is to increase awareness of Facebook Custom Audiences in small-medium sized B2C businesses. This campaign will highlight the retargeting tool of CA, as well as the ability to merge a company’s customer list with Facebook Advertising. The average click-through rate for display ads is 0.07%, but for retargeted ads it is 0.7% (cmo.com). That statistic illustrates that retargeting is 10 times more effective than advertising alone. Increasing the Facebook Custom Audience market will be beneficial to both Facebook and the companies who use it due to CA’s proven effectiveness.
(Competitive Analysis)
Social media platforms such as Twitter, LinkedIn, and Google+ are using similar tactics as Facebook’s custom audience features to capture their prospective businesses. Examples of these are Twitter’s Tailored Audiences, LinkedIn Lead Accelerator, and Google’s Display Network. Each custom audience system gains tailored audiences from email lists, web-page visits and mobile app visits to target the right people. Twitter’s Tailored audiences allow businesses to use their information from retargeting companies like Chango and Perfect Audience. Most competitors try to avoid using information from potential competitors, but Twitter embraces it as one of its major positive aspects. LinkedIn Lead Accelerator focuses on how businesses that are in the B2B industry can gain competitive advantage by using their system. Unlike Facebook, Twitter, or Google, LinkedIn uses email lists that usually contain more professional emails, shifting its focus towards B2B businesses. Finally, Google’s Display Network advertises similarly, using links on their main page for businesses to learn more about the program. Recently Google has taken Facebook’s lookalike concept to match potential customers to the right businesses. Google’s Display Network, which achieves slightly better results, uses personal gmail accounts, ad clicks on Youtube and Google, and user web page visits. Google’s Display Network continues to infringe on personal privacy, leaving Facebook Custom Audiences in a relatively good position in the market. (REFERENCE FIGURE OF GRAPHIC)
(Target Market)
The size of the target audience is one million businesses. The segment will include a combination of small and medium-sized businesses. New research from LinkedIn found that “the majority (81%) of small and medium-sized businesses are turning to social media for growth” (Mashable, 2014). Facebook will help small-medium sized companies to grow fast and create new opportunities to promote a product to a more targeted audience.
The target audience will include VP of Marketing, Director of CRM Marketing, Agency VP, and Agency Account team leaders who spend advertising budgets to reach consumers. These employees are already aware of the possibility to advertise via Facebook. However, they are not utilizing the Custom Audience feature. These are the company leaders of medium-sized businesses who find interesting content to share and spend time on social media. They have disposable income and they might have signed up but never created a campaign, or created a campaign but stopped using the platform. Main consumer needs include utilization of Facebook tools for promotion and advertisement of the product or service, increased visibility of the product in the market, and increased sales. This segment will be expanding in the future due to rapid introduction of social media in the workplace of new companies, as well as an overwhelming globalization approach. The segment accounts for 65-75% of the entire market. Facebook is seen as a potential business tool, which can reach different audiences through the suggested toolkit. Each part of the process is essential for the long-term vision of the project. (Make depiction of persona?)
(IMC Objectives)
(Creative Strategy)
Creative Strategy
Major Selling Idea: Our idea focuses on the scenario of a guy that has unfortunate luck with finding a romantic partner. He keeps striking out with every women he meets either mainly because he does not present himself in the best possible way and he gets beat out by other guys until he decides to have makeover. After his transformation all of a sudden he’s a hit with the ladies and displays a new sense of confidence to the audience.
Slogans and Call to Actions: With this campaign we decided that our main slogan for our target audiences is “Show them what they’re missing”. We came up with this pitch because it emphasizes to our audience how Facebook Custom Audiences will be able to display a business in a more effective light to the consumer. With Facebook Custom Audiences, businesses can advertise to prospective customers with more success since the customers sees the features and aspects of your business in more highlighted fashion than it would through other mediums. Also, one of our sub slogans for this campaign is “Remind them how awesome you are”. This sub slogan goes more along with one of Facebook Custom Audiences more distinct feature of their retargeting tool. Most small to medium size businesses do not have the same marketing reach as big businesses to reach customers or re approach customers after a failed first attempt. This slogan displays to our target market that they can market like big businesses and that they can retarget audiences that didn’t quite capture with their first message. Finally, our Call to action through this campaign will be to “Find your makeover at www.facebook/businesses.com” that way the audience has another resource they can look to find more information about the product and decide if they really want it.
Creative Rationale: This campaign will feature mostly a mixture of rational and emotional appeals. The rational appeals is crucial for us because businesses need to be able to recognize the added benefits that Facebook Custom Audience will be able to provide for them. The advertisements features clear indicators to businesses saying how they would be able to expand their reach into more target markets. It will also include emotional appeals because when it comes down to it there is always a person behind every business that will make the ultimate decision. This ad campaign will encourage a self confidence boost in most small to medium sized businesses that watch the material. Finally there is a slice of life appeal that is also incorporated in the fact that everybody can relate to a situation where they don’t quite get what they’re hoping

Media plan

Media Planning
Promotional Mix Strategy
Website- Facebook should advertise its Facebook custom Audiences feature on the business landing page. When users first arrive the main attention-getter will be the new button feature that will allow users to jump immediately to the Facebook Custom Audience page. There will be text displaying “for more experienced Facebook business users get the next best thing in online advertising with Facebook CA.” Hopefully this will encourage current Facebook users to acquaint themselves with Custom Audiences to see if it is the right. The text should also effectively communicate to small to medium sized business that in order to compete in their competitive market then Facebook Custom Audiences is the way to go. Also our next main attention getter will be a blue banner that runs across the top of the screen below the subject line that will advertise our limited time only consultation session. This consultation session encourages businesses that might be concerned about effectively utilizing Custom Audiences to experiment with the product. Also our last addition to the landing page will be a new subject called Custom Audiences right next to the Learn How title. This will give users another opportunity to get access to information that could convince them in buying the Custom Audience product. Finally, throughout our campaign we will feature a link to facebook businesses webpage on most of our touchpoints.
Direct Mail- The direct mail piece
Online Video – Facebook should create and publish a commercial style video online for their Custom Audience feature. This will work as a video representation of the creative strategy. In the beginning, a young, awkward male will be attempting to get the attention of a pretty female. Unfortunately, because he is socially awkward and fails to communicate his interest, he will not be successful in his attempt to woo her. Then he will get a “makeover” that will update his wardrobe and give him a new found confidence. He will once again try to attract the attention of the same girl, this time being more direct and charismatic, and successfully win her interest. This will be a metaphorical depiction of how Custom Audiences works. It retargets potential customers with whom they were not able to convert into real customers during their first interaction.
Social Media/Paid Search- Periodically throughout our campaign, we will use social media and search engine optimization, or SEO, to entice our audience to Facebook Custom Audiences. In social media, we will use Facebook’s own platform to create a Custom Audience page and make weekly posts about either a specific feature in Custom Audiences, like the retargeting tool, or the segmentation analysis program. Also, in our weekly Facebook posts we will illustrate the big selling idea like we do in other campaigns that encompasses the general premise of making over your marketing strategy to obtain a wider range of customers. Finally, another important aspect of our marketing through Facebook posts will be displaying some of the customer benefit programs, like our consultation session for when businesses first sign up for the service. The main purpose of our Facebook posts is to reiterate what our other aspects of the marketing campaign display, but to a potentially different audience. We will approach the Paid Search with a wider marketing net to see if we can find a potentially interested businesses. With our Facebook posts, the audience that visits our Facebook page are generally already interested in the product, but with Paid Search that might not be the case. Paid Search will feature Google AdWords as its mode of communication. AdWords will be able to highlight words such as segmentation, retargeting, and specific advertising. When potential customers search these words in Google, our landing page link will appear depicting Facebook’s business page to give our audience another touchpoint to capture. These links will be in prime locations to encourage clicks to visit the website since the link will either be on the right side of the page or directly underneath the search bar. The purpose of this aspect of the campaign is to gain awareness from customers that might not know that they are interested in Custom Audiences or that are merely unaware of the product. We plan to utilize this portion of the campaign after about a month into initial media exposure in order to not detract from other crucial aspects of the campaign.
Email- Facebook should send out an email to all companies currently using their Facebook Advertising features, explicitly informing them of their new, cutting edge Facebook Custom Audience tool. The email should include a link at the bottom, which will take them directly to the Facebook Custom Audience landing page. This will serve as the first touch point, with the primary objective of creating awareness for the new tool and trying to compel the customer to go to the website. This email should have a “Try Now” button that takes them directly to the landing page. The benefit of this email is the speed and ease with which the customer can get the email to start the process of purchasing Facebook Custom Audience. The subject line of this email should our slogan “show them what they’re missing” to catch customer’s attention. This email should be designed with attractive colors, which subtly depict the logos of Facebook. In a large font at the center of the email should be a brief description highlighting the features of Custom Audiences and its benefits. Just below the brief description is where the ‘Try Now’ button should be placed. Upon clicking the button, the client will be directed automatically to the Custom Audience page.
Existing Customer Communications- Because Facebook’s target is those small to medium sized companies already using Facebook Advertising, a good way to bring Facebook Custom Audiences to their attention and encourage them to take action would be through their bill. When their bill for Facebook Advertising is sent, we will include a button which says “Try Facebook Customs Audiences”. This will link them the landing page which will give them more information about what custom audiences is, and direct them to the link to the page in which they can sign up for Custom Audiences.

 
We will define a contemporary issue (CI) to be any unfolding story with an unclear future that engineers and scientists could influence. So, the CI has a technological component to it. Also, the CI has large scope: it could affect many Americans or even has global impact.

For this HW assignment, each individual student needs to do the following:

1. Go to the public library or use a search engine for the popular press to find a recent (this year) substantial article on a CI that interests you and read it. For our purposes, the popular press are magazines, newspapers, etc. devoted to a broad readership. Some examples would be Newsweek, The New York Times, The Washington Post, The Atlantic, and The Economist.

2. Using MS Word, write a one-page summary of the article. The line spacing, font size, and margins should be similar to this document. Your paper’s title would be “Summary and analysis of ….” and would give the name of the article, its author, and the publication details. Below the title give your name and the date.

3. After the summary, use one additional page to speculate on the future direction of the CI, i.e. what could be the impact to society, business and the economy, etc. Try to speculate on what role engineers and scientists might play in influencing that future.

4. Submit your 2-page document into the “Contemporary Issue” dropbox in D2L ahead of the deadline.

Here are a few examples of Contemporary Issues that seem to fit the bill, but these are not required for you to use. Find something that you find personally interesting.

Commercialization of drones (unmanned aerial vehicles).

Growing awareness of long term effects of concussions from sports

Growing concern of hospital-related infections

Emerging social media-based contract services like Uber and Airbnb