Good essay writing is an acquired skill. In order to do well on your course you should make every effort to learn this skill. The highest marks are awarded to those who write their essays as a sociologically informed argument.
To identify, explain and deliver a direct and clear answer to the question. Your mission is to identify, explain and deliver a clear line of argument. Being well-organized is the key to success Try to avoid repetition. Start with definitions Move to why, where, how, when and for whom questions Work on analytical conundrums Develop potential points of argument Crafting Introductions and Conclusions. Introduction should include: A statement on the issues at stake in light of the question that is being addressed opening paragraph “The concept of the habitus is one of Pierre Bourdieu’s core concerns and it has inspired a great deal of sociological research. For example, ….consider this……There is some debate to be had, however, over the precise ways in which Bourdieu intended this concept to be used. It is also the case that we might question the extent to which it exists more as a theoretical premise than an actual form of experience…” (100-150 words) A clear statement of argument. “This essay will argue that in his concept of the habitus Bourdieu aimed to…… It will further argue that…. In this a particular focus will be brought to….It will contend that his achievement here lies in …” (100-150 words) An outline of the structure and design of the essay. “In the first section I outline some of the ways in which Bourdieu defined and developed the concept of ‘the habitus’… through his work. In the second section I explore his aims and objects when bringing a focus to the habitus. Here I will focus on his work in….The third section of the essay offers a critical assessment of Bourdieu’s analysis of the habitus by…..” (100-150 words) The Conclusion should include: A paragraph explaining what you have . In this essay I have explored Bourdieu’s conception of the habitus and what he achieved by this. In the opening section…etc.. (100-150 words) A restatement of the argument…I have argued that… (100-150 words) A brief outline of the possible implications of your argument and the questions that might be raised from here. (100-150 words) Only include material that is relevant for the task set by the question (eg. do not write things like ‘Pierre Bourdieu was a French sociologist. He was employed as a Professor at …) After you have a good collection of relevant notes, begin writing your introduction so that you can start to think through how the essay will work Be prepared to develop your thoughts as you write Revise and if necessary re-write your introduction at the end of the first draft of the essay so that it reflects the development of your thoughts about the issues you have raised Referencing: Include plenty of references to support knowledge claims. Use references to add value and depth to your points of analysis and argument. Use academic articles as a guide to frequency of referencing. INCLUDE MOSTLY JOURNALS, ACADEMIC ARTICLES, BOOKS AND VERY LITTLE WEBSITE SOURCES INCLUDE AS MANY SOURCES AS POSSIBLE.
Essay Question
Using theoretical frameworks, explain how tourists are different. You should consider for example, travel motivations, expectations and how decisions are made. Using examples, you should discuss how an understanding of different types of tourist can help in managing tourism destinations.
Assessing Criteria
This essay will be assessed in terms of content, style and structure. You will also be assessed on the validity and clarity of arguments you put forward. If you wish to achieve a higher grade, you must demonstrate your ability to analyse arguments and draw well thought through conclusions. You will also be awarded marks for using a wide range of up to date literature and for the correct use of grammatical and referencing conventions.
Structuring your Paper
It should present a clear argument supported by evidence with a structure that addresses the various components of the topic as you understand them. The paper must be based on academic research and should not just be your own opinion. It should have be coherent and logical demonstrating evidence of: depth and relevance in your research process an ability to articulate a range of arguments and ideas, concisely synthesizing the research evidence and using relevant illustration exemplary use of a range of sources sophistication and originality in thinking
Examples/casestudies
You are encouraged to include brief examples of destinations, data and/or company activities. However, be careful not to provide too much descriptive case study material at the expense of substantive discussion and evaluation of the principles and issues within your topic.
IMPORTANT;A note about research and available resources Books are only a small part of the research literature, and you should not rely solely on books for your work. Research-based journals provide a mine of relevant, peer-reviewed 8 studies, of which you should make good use. The library is very well resourced with Tourism journals and a vast number of on-line articles can be readily accessed. You should be undertaking a thorough search of relevant journals within Tourism, including journals such as, but not exhaustively:
Tourism Management
Annals of Tourism Research
Current Issues in Tourism
Journal of Travel Research
Journal of Sustainable Tourism
Element 2: Case Study analysis (1000 words)
You will be given a case study of a fashion company which you should read and extract from it the key aspects of people management operations and strategy. Using the case study document as a base it is expected that you will conduct your own research (primary and secondary) on the case study company to analyse these key people management aspects.
You should prepare a short PowerPoint presentation of 5 slides to share your analysis of the case with your peers and tutors.
Your presentation should comprise:
Slide 1: Slide 2 – 4:
Slide 5:
Notes to each slide:
Title of presentation, date, student name & student number
Your concise analysis of 3 key aspects of people management which you have identified in the case study
References
Your script and additional bullet pointed notes to add detail to the key words and phrases on your slides
The full report (approx 15 pages) consists of three parts, please cover the first half, that is from part 1a. to part 2d and focus on the AB InBev merger.
Part 1. Before the acquisition
a. What is the corporate strategy of the acquirer?
b. What is the corporate strategy of the target?
The answers to these questions will cover:
– What businesses are they active in?
– What’s the role of the corporate parent?
– What organizational linkages exist between business units, if any?
– In your opinion, does corporate advantage exist, i.e. is the sum worth more than the individual parts?
Part 2: During the acquisition
a. What are the potential synergies, if any?
b. What were the capital market’s estimates (i.e. based on share price movements) of total synergies and whether these were captured by the acquirer?
c.Suppose that you were a member of the acquirer’s Board of Directors, what questions would you have asked during the Board’s evaluation of the acquisition before voting for approval (or not)?
d. In your opinion, is this a good deal for the acquirer.
e. In your opinion, is this a good deal for the target?
f. Could this deal have been structured as a strategic alliance instead?
g. What other targets could the acquirer have considered if doing the deal today?
Part 3: After the Acquisition
a. Given the information available at the time of the acquisition, how would you have integrated the companies?
b. How did the companies plan to integrate (i.e. upon announcement)?
c. How did they actually integrate?
Write a brief introduction and then focus on answering the questions. You do not need to write a table of content, but please add a bibliography and add any annual reports, analyst’s coverage (e.g. Investext), Datamonitor printouts, or financial newspaper article in an appendix.
Part 1: Researching the Relationship
Research MPR’s role in branding, and include the following:
• Begin by defining it. Do not copy a definition from a marketing dictionary or Web site; look for a definition of branding in an article in the library’s full-text databases.
• Explore how MPR supports the branding effort.
• Define the 4 types of values used in brand messaging (reputation, relationship, experiential, and symbolic value). Do not copy a definition from a marketing dictionary or Web site, look in your text and in articles in the library’s full-text databases.
This section of the paper should be 2 pages and must use research from your course text and the library’s full-text databases. No quotations are permitted in this section.
Part 2: Analysis of the PR Branding Effort
Include the following for this section: Brand that will be used is Nike
• Find and describe a brand example created by each of the 4 author categories (companies, popular culture, customers, and influencers). Be sure to explain how you ascertained the author source. The brand stories do not need to be related to one another or represent a single brand.
• Analyze each brand story from the point of view of the value or values that it portrays. Be specific, and back up your contentions using research.
• Compare and contrast the types of value messages delivered with regard to author type.
This section of the paper should be 3 pages and use research from a variety of sources, including the company Web sites.
Pages should be 5 full pages. You do not need to worry about the cover page and the abstract pages. When doing the references please include the website in which you retrieved the information.
FORMAT: Minimum 1,200 words, double-spaced, 1” margins; put your name, my name(instructor), the class, assignment number, and date in the upper left corner of the first page; number pages in the upper right corner; have a title. Cite sources in MLA style.
INSTRUCTIONS: Chose one of these essays from our readings:
Sophie Kleeman: “One Powerful Illustration Shows Exactly What’s Wrong With How the West…”
Natasha Lennard: “Of Suicide”
Sarah Smarsh: “Poor Teeth”
Heather Kirn Lanier’s “She’s No Angel, and I Love That”
Compose an analysis of the author’s rhetorical strategies, focusing not on WHAT the author says, but on HOW she says it and on the effect of saying it in a particular way. Use the glossary in this syllabus to help you with rhetorical language. Choose one or two key rhetorical features to focus on, such as the writer’s appeals to ethos, pathos, or logos; the kairos in which the essay was written; or the ways in which the writer invites us to identify with or differentiate ourselves from the people they write about.
Focus on HOW the text communicates implicit and explicit messages. This is about much more than summarizing content, though your paper will also have to provide a thorough and accurate summary of the text before it launch a proper analysis. By looking at the techniques, you can see how the author guides our interpretation of the content. You might ask questions like: How does this author characterize himself/herself? How does he/she characterize others? How does he/she invite us to sympathize, empathize, or judge? Why is it significant that this essay was created in a particular time, place, and circumstance? What does this text respond to? To what purpose are these arguments being used? What kinds of attitudes and ideas does the author invite us to adopt as we look at their subject?
Adhere to a single, clear, analytical, evolving thesis throughout your essay.
Your assignment consists of two parts. You need to discuss both parts. The answer to Part 1 will consist of two paragraphs. The answer to Part 2 will have only one paragraph. You do not need to link the paragraphs. However, the structure within the paragraphs should be clear and coherent. Note that the paragraphs are not weighted equally in the grading.
Part 1. In the attached poem by Richard Outram, consider the sentence ‘Styx nix hix pix’ and discuss it in the following way:
Paragraph 1 – Identify the category of each word in this sentence and explain your answers. The full answer should include morphological, syntactic and semantic evidence. You may find it useful to use a good dictionary and the following entry in Wikipedia: https://en.wikipedia.org/wiki/Sticks_nix_hick_pix Note that the fact that a particular word is listed with a particular category in the dictionary does not constitute good evidence for the purpose of this assignment.
Paragraph 2 – Briefly explain what you think this sentence might mean in the context of the poem. There is no wrong or correct answer for this question. Your answer will be evaluated on its argumentation, coherence, logic, style, and so on
Part 2. In the same poem by Richard Outram, find a prototypical example of non-standard English (but do not focus on unusual orthography and capitalization, fragment sentences, the use of non-English words and abbreviations). In one paragraph (Paragraph 3), discuss whether you think its use is appropriate or not in the context of this poem. Again, there is no wrong or correct answer for this question. Your answer will be evaluated on its argumentation, coherence, logic,
style, and so on
Read and analysis the “Much Ado About Nothing *(Act 4 to Act 5)”, then write a reading response. *(NOT SUMMARY)* about your feeling, opinion, questions, or what do you think about the act, or what interested to you, or what do you understand or not, or anything you want to write about. *(BUT BE SPECIFIC AND MUST QUOTE FROM THE BOOK)
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