Writing about Market Segmentation and Product Positioning of a Marketing plan.
You are required to prepare a 5 page research plan to support introducing the Product and Service for? Your Marketing Plan? To the U.S. market. In addition to stating your marketing objectives (this is a brief Introductory paragraph that describes the product, is measurable, and has a stated time for attainment; i.e., have a 10% market share after the first year; have a 15% Net Profit after the first year) the student is required to:
leave an area with ( ) for me to create a name for the product in the introduction paragraph about the product.
1. Identify the marketing segment for the product and explain why this segment was selected;
2. Discuss the target market and why these customers will be targeted;
3. Conduct a SWOT (strengths, weakness, opportunities and treats) analysis for the company;
4. Describe the market position for your product and service.
Support your recommendations with at least 2 reference sources that discuss the nature of the product, use of market research methods related to the product, or considerations in conducting research, and cite your references using APA style.
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