Yoyo advertising and marketing campaign
1Structure
2. Company background (not more than one page)
3. Situation analysis (2-3 pages)
– Swot
– Pestel
– Target audience/segmention ( students university)
4. Objective (not more than 1 page)
5. Campaign strategy***** (approx. 11 pages)
– Key strategic approach
– Marketing communication tools
– Gantt chart
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