The product is a shower head attachment which dispenses moisturizing lotion as you shower to help the skin from drying out. Please answer the following quest for sections 4.4 and 4.5.
Set specific marketing objectives for your product. Think about market share, sales revenue, market positioning, image, awareness, social responsibility and related objectives). Think SMART
• How will you position; your product in your target market’s mind?
• Describe how you are different from your key competition.
• Identify your most important distinguishing feature.