MKT5000 Make up Assessment Instruction
In Marketing Management, Kotler and Keller (2012) explain to us that brands are not built on advertising alone. In dynamic and turbulent business environments organisations have come to understand the importance of single touch points and the value that can be created in a contact moment with the organisation, it’s people, the product or service itself or simply the brand. (Kotler & Keller 2012).This contact may take the form of the visual, aural or kinesthetic and the holistic marketer understands the value that these contact moments create.
Building on your marketing report (and your chosen organization) as presented for MKT 5000 in S2 2015 the challenge for this piece of assessment is to explore the concept of Holistic marketing, particularly in terms of secondary association opportunities either new or existing for your chosen organization. Using concepts and ideas from the opening paragraph incorporate into your discussion for the reader how this links to the concepts of value and value proposition as explored in MKT 5000 S2 2015. The thesis of your essay must argue an explicit position established clearly in the introduction as related to this topic – you are welcome to establish a thesis of your choice.
The due date for submission is: Wednesday 27 January 2016
The format of your submission for this make up piece of assessment is as follows:
1. 2000 word essay, 12 point Times New Roman, 1.5 spacing with a title page – word document
2. Provide a list of references evidencing your research – minimum of 12 academic references
3. Submission details are provided on your MKT5000 study desk