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Referencing Guides: http://www.brad.ac.uk/library/elecinfo/cite.php
you will develop a plan for marketing the Degree Course you are studying at Bradford University-
The “Product” you are marketing id the degree programme advertised on your Department’s.
Some aspects of Internet Marketing you should cover in your report:
1- Unique selling Points/Value Proposition
– Create a unique Selling Proposition/value Proposition for your Degree Course (what do you thinkare the unique features of your course?)
2- Target Market and competitors:
– Identify and discuss the target market for the product:
– what is the current target market?
– what other markets could this product reach?
3- Marketing-Mix
– Discuss the marketing-mix (4-Ps): you should describe each of the 4-Ps, then discuss and analyze how each one could be used to attract members of the target market.
4- Advertising/Promotions:
– Discuss Promotion and Advertising techniques for Internet Marketing.
– Discuss issues with Promotion/Advertising from the prespective of both the consumer and marketer.
– which techniques would you use to market your Degree Course on the Web and Why?
5- Web Design Online Presence:
– Assume the role of marketing consultant and make specific suggestions for improving the way your course is currently advertised on your Department’s website. it is important that you say why you make the suggestions and how these will result in better appeal to the target market.
6- SEO and Web Analytics:
– Discuss how search Engine Optimisation and web Analytics could help you increase search engine ranking, monitor and analyse traffic to the Degree Course Website.
– Give examples of software that collect web traffic data.
– Explain how cookies can be used for marketing purposes.
– Discuss, from you point of view, what you think of tracking technology (capturing of consumer surfing behaviour). is it acceptable or an invasion of privacy?
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Select an event or occurrence concerning a community or global population published in a newspaper, popular magazine, or professional journal within the last 3 months.

iii) Address all elements listed below in a substantive manner:

(1) Describe the event and ethical implications. Be sure to attach the source article or URL for the instructor.

(2) Use appropriate ethical terminology to define the concern(s).

(3) Analyze the scenario or topic according to the decision-making model.

(4) Identify the problem.

(5) State your value and ethical position related to the case. Present the theories and principles on which your position is based.

(6) Generate alternatives for resolving the problem.

(7) Examine and categorize the alternatives.

(8) Predict the possible consequences for those acceptable alternatives.

(9) Prioritize acceptable alternatives .

(10) Develop a Plan of Action.

(11) Evaluate: Did you do the right thing?
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J.W. Kingdon describes the agenda setting stage of policy formulation as a function of the confluence of three “streams” of activities: problems, possible solutions to the problems, and political circumstances. According to this metaphor, all three streams must be present for the policymaking process to move to the legislation development phase.
Analyze and discuss President Clinton’s Health Reform Proposal of 1993 using the terms of this metaphor. Apply your critical thinking skills to assess the events surrounding this proposal as objectively as possible.
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Chapter 1: Adjusting to Life
a. Describe the importance of context in thinking about psychological adjustment
b. Think critically about psychological issues, in general, and psychological adjustment, in particular
c. Name several factors that research shows are associated with happiness
d. Describe the scientific method and list the steps involved in carrying out a scientific study
e. Distinguish between experimental and correlation research; and understand their strengths and limitations of each research strategy
f. Describe how to be a wise consumer of research information, particularly research information delivered via the popular media
g. Identify professional, group support and self-resources for improving psychological adjustment
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Case Heading — official name of case; official name of court; official reporter volume and page information. (listed on (3) separate lines).
Facts — a two paragraph synopsis of the facts of the case. What happened? Who did what to whom?

Issues Presented — state individually (and focus in the form of a question) the key issues the court is being asked to decide. Usually the court tells you rather plainly what they are.
Decision — how did the court decide the issues presented? In whose favor? Set out your answer issue by issue if more than one issue is involved.
Reasoning — a two paragraph synopsis of why the court decided as it did? What statutes, rules of law, or case precedents did it cite for its decision?

Your Analysis — do you agree with the court’s decision in this case? Why or why not? Explain in one or two paragraphs.
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Provided an in-depth explanation or analysis of subject or topic. 7
Used a clear, logical, and organized line of reasoning. 4
Provided adequate justification and evidence that supports the opinion
expressed. 5
Used clear and understandable language with no grammar and spelling mistakes. 3
Participation Criteria

Participated in the discussion by asking a question, providing a
statement of clarification, providing a point of view with rationale,
challenging a point of discussion, or making a relationship between
one or more points of the discussion. 5
Displayed consistent sensitivity when working with individuals from
varied backgrounds. 5
Justified ideas and responses by using appropriate examples and
references from texts, Web sites, and other references or personal
experience. 5
Submitted on time, using correct grammar and spelling. 2
Total

Discussion Question 3
Early theory development was triggered by research related to
questions about the practice of nurses educated in different programs
for entry into the profession. Study revolved around the question of
whether different educational requirements should exist for the
various levels of basic preparation due to differences in nursing
practice that were the result of these levels of preparation. What is
your opinion about the practice issue? Does educational preparation at
the diploma, associate, or baccalaureate level result in differences
in practice?
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Intermediate Accounting II Topics such as Inventory, Property, Plant,
and Equipment: Acquisition and Disposal, Depreciation and Depletion,
Intangibles, Current Liabilities and Contingencies, Long-term
Liabilities and Receivables, and Investments
Please answer question separately….

1. Reflect and describe which key concepts and topics in this course
have made you a stronger candidate to enter the business world.

2. Discuss how this course has affected you in your professional
development as a student and as a person as well as encouraging you on
your academic path.
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You must write an essay of no longer than 1,100 words, and an annotated bibliography.
THE ESSAY: will involve some degree of research, It is particularly recommended that you do not engage in mindless internet ‘research’ — the kind which treats the first few hits of a Google search as good sources, whatever they might be. Good scholarly practice is required to perform well in the research criteria for the essay, and to that end, the Annotated Bibliography is an important feature of the essay.

THE ANNOTATED BIBLIOGRAPHY: is essentially a detailed discussion of a selection of the sources you used in writing the essay. You will be required to identify your ONLY FOUR most important sources, justify WHY these sources were more important to your argument than all of your other sources, and explain the research methodology you used to find them. In order to do this, you will have to keep a research journal as you go about preparing for the essay,, you need to think about your research methodology, and be able to justify and explain your choices. You will need to plan for the annotated bibliography as you work on the essay and you are strongly advised to keep a research journal as they work on the essay.
In the annotated bibliography please address the following questions:
1- Why it is happened to be an excellent resource
2- Why is this version acceptable?
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THE ASSAY QUESTION:

Q- Article 6(1) of the International Covenant on Civil and Political Rights provides: “Every human being has the inherent right to life. This right shall be protected by law. No one shall be arbitrarily deprived of his life.” Is it possible, using human rights principles, to justify the legalization of voluntary euthanasia in light of Article 6?

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Assessment criteria for the essay
i. Relevance: Is the essay relevant to the question posed? Does it actually answer the question and address the issue(s) raised? Does the presentation show insight into the scope and nature of what the question requires?

ii. Structure: Does the essay have a clear and comprehensible structure? Does it proceed in a logical way, stage by stage through the various issues?

iii. Research: Does the essay show evidence of researched effort relevant and academically appropriate materials? Were appropriate research methods followed? Has the material located in research been intelligently sorted and analysed and appropriately deployed to help the essay achieve its purpose? Research skills will be of most importance, compared with the other assessment tasks.

iv. Exposition: Does the essay accurately and fairly expound the relevant texts or materials? Does the essay show a sound comprehension of the material examined?

v. Understanding of issues: Does the essay show breadth and depth of understanding of the relevant issues? Does it show insight as to what the problems are, including their contexts and implications?

vi. Argumentation and critical discussion: Does the essay present clear and logically cogent arguments? Does it present appropriate critical analyses of the relevant materials and issues that show the genuine strengths and/or weaknesses of the relevant positions?

vii. Originality: Does the essay display original thought? Or does it show signs of being largely derivative of other works and sources?

viii. English expression: Is the essay written in correct, clear and concise English? Does the writing display an engaging and elegant style?

ix. Acknowledgment of sources: Does the essay adequately acknowledge its sources? Do citations follow the specified style?

Annotated Bibliography: Does it comply with instructions by selecting the four most important sources for the essay? Does the bibliography adequately explain how you found the work (eg by citing the search reference terms used in the search engine or catalogue?). Does the bibliography adequately explain why these sources are more important for the essay than other sources? Is the bibliography concisely written and properly formatted?

Case Title: Motivating Employees – Empowered and Appreciated
Organizations Discussed: Flight 001

1.According to Maslow’s hierarchy, which basic needs did Shank’s old boss fail to meet? Explain why the needs have not been met. What could be done to meet these missing needs?

2. Use the Expectancy Theory and/or the Equity Theory of motivation to explain how feeling underpaid might affect the work of a Flight 001 associate and what a manager can do to increase the employee’s motivation.

3. Based on Herzberg does Two Factor Theory, what hygiene factors can you identify that are being met within Flight 001’s work environment based on comments made by employees in the video? How are they being met? Is Flight 001’s work environment meeting any motivation factors? If so, which ones and how?

for this Case Study:
1. Quality of the answers to item 1-3 above

2. Correctly produced APA parenthetical citations and References list:

can you please number each answer for each question.
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(Possible Points to consider in your paper: How are they looked upon by traditional American medical community? Should they go through a different review process by the FDA then they are currently; What are the current safeguards for the public? Examples of the benefits and hazards of these preparations e.g. tryptophan, Fen-Fen, glucosamine and chrondrotin.)
A generally accepted minimum is 8 references, of which at least 6 should be from peer reviewed original manuscripts, review papers, or peer reviewed WEB sites, not textbook chapters. A reference must be complete with title, authors, journal/text/Web site, year, volume, and inclusive page numbers. The references must be included on the last slides of your presentation. ??If any resources are used from another web site, such as an image, please reference the site on the same slide as the borrowed resource.
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Please use complete sentences to write your essay. Be sure to answer all of the questions or statements posed fully and thoughtfully. Please type your answers using 12-point, Times New Roman font, double-spaced and 450 – 700 words in length (approximately 2 to 3 pages). Use your own words and site your sources accordingly, when paraphrasing AND when using direct quotes. You can use either APA or MLA style citations. Don’t use Wikipedia as a source please.

Conduct a short research using the library databases or the internet for Candomble orixas. Write an essay on one or two of them, using the information you found. Discuss the details of each orixa you choose, including their associated day of the week, symbols, foods, jewelry, Catholic Saint, etc. What does this orixa represent? What kind of protection do they offer to their patrons? How are orixas used in Candomble?
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