Counter-brand and alter-brand communities

The chosen brand for this topic is “Mini Cooper.” If you find any other brand that is more suitable

for the coursework instruction, please kindly suggest and wait for my approval first. The instruction
is to analyse how consumers changed the brand by showing evidence of a change in meaning and analysing
the implications of this – both for the brand itself and the brand community. Please also use relevant
theories to support. Internet sources shouldn’t exceed 6. Word limits apply to the main body of text
(title, text, tables, footnotes and diagram) must be 1,450-1,500 words. **must not exceed or less than
the limits.

 

 

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