Category: Technology

 
Minimum Word Count: 700 words
Maximum Word Count: 800 words
1) Define, compare, and discuss the terms “Digital Native” and Digital Immigrant”. What are the benefits and the pitfalls of this adversarial and oppositional standpoint of internet users and/or generations.
• The ‘tone’ of this question is academic and more ‘formal’.
2) Discuss and articulate your own experience (or perhaps that of your family or a friend) of the ‘Digital Divide’ or ‘Digital Inequality’. Give one example/experience and: name the type of digital divide and offer some explanation and description; give some insight into the experience/what happened; address the socio-cultural significance and implication of this digital divide experience individually and broadly. (Some hints to guide you: why does this discussion matter? why is this experience important? what does this experience show us about how the digital divide plays out in people’s lives? what does this example demonstrate about people’s relationship with the internet? etc. The key is to move beyond descriptive and grapple with the impact and role of this example in your life – and how it reflects and connects to larger societal issues.)
• The ‘tone’ of this question combines academic and casual tone.
Notes:
• You must answer/address both questions.
• You are required to stay within the minimum and maximum word count.
• Please pay attention to your writing style – grammar and punctuation matter. Have someone proofread your work.
• Question 1 & 2 must include direct references to one or more of the assigned readings.
• Properly cite any readings that you use. Reference list is not included in the word count.
• Use APA format for citing the readings and for your reference list – no need for title pages, or other formatting for this assignment.
• Do not use any direct quotes in your module submissions. Instead, rephrase and cite properly.

Assessment 1: Identify the role of Social Media within a chosen organisation, implement a social media analysis and provide recommendations for the client: (30%)

Individual project: 30% weighting. Word limit: 1700 words (+/- 20%)
Deadline: Academic week 11 Friday 18th December 2015

For this assignment you will submit an individual report.

You will work individually to develop an understanding of the social media needs of an organisation through a client interview. You will additionally develop Social Media analysis and recommendations report for your chosen business/client. You are encouraged to choose your own business/company/organisation. This could be a b2b or b2c, service or product based enterprise. Your chosen business should be UK-based. This is an opportunity for youto develop marketing experience and insights within your sector of interest.

This report is split into two sections. Section 1 outlines specific questions you must ask the client. You must ensure all questions are exhaustively completed and are as in-depth as possible. Section 2 requires you to evaluate one Social Media platform of your chosen client according to best practice research, and provide your client with five Social media recommendations. These requirements are detailed below in the Assessment Guidelines.

You are required to submit your work electronically via Turnitin.

Assessment Objective:
This is an opportunity to gain practical insights on the role of a social media within an organisation and learn the challenges of the marketer in managing a social media strategy. The interaction with a real-life organisation will help you develop consulting skills thus preparing you for employment opportunities.
Assessment guidelines:
Your coursework must include the following format/content:

Title:Identify the role of Social Media within a chosen organisation, implement a social media analysis and provide recommendations for the client

Section 1: The client interview

Please ensure the following questions are completed in full.

1. In which sector do you operate in?
e.g., automotives, publishing, health & fitness?

2. What service or product do you offer?
e.g., restaurant, computers, gym, clothing?

3. What is the size of your organisation?
e.g., how many people work within the company?

4. Who are your primary and secondary target markets?

5. How many departments/divisions does your organisation have? Please specify department names.
e.g., finance, marketing, human resources, sales, customer service etc

6. Do you have a marketing department? If so, how many members?

7. If yes, do you have a sub-division department for digital marketing? Or is digital marketing integrated within your marketing department? If so, how many members?

8. Do you have a sub-division department for Social Media? Or is Social Media marketing integrated within your marketing/digital marketing department? If so, how many members?

9. What Social Media platforms are you active on?

10. What are your business objectives?

11. For what purpose are you using Social Media for your organisation?
e.g., promotion, research, advertising, sales, analysis, competitor monitoring, customer registration, website traffic, etc

12. What are your current social media challenges?

13. How do you evaluate/monitor your Social Media performance?

Section 2: Social Media platform analysis

Please select one of the Social Media platforms your chosen organisation is active on. You must observe the client’s activities on the specific platform for the last three- six months.

Through secondary research on social media best-practice (platform specific), create five recommendations for your client on ways to improve their current social media use. Please ensure your recommendations fit your clients’ business objectives as outlined in the interview.

 
Scholarly critique of the attached report on the measurement of Health Information Technology (HIT) impact on health care outcomes.
(1) Summary of study:
• A brief summary of the methods used.
• The main findings and the ways in which they were interpreted by the author(s).
• The conclusions reached by the author(s).
(2) Critique of study:
• Is the argument logical?
• Is the report well-organized, clear, and easy to read?
• Are the author’s facts accurate?
• Have important terms been clearly defined?
• Is there sufficient evidence for the arguments?
• Do the arguments support the main point?
• Is the report appropriate for the intended audience?
• Does the report present and refute opposing points of view?
• Does the report help you understand the subject?
• Are there any words or sentences that evoke a strong response from you? What are those words or sentences? What is your reaction?
(3) Personal reflection:
• What is the origin of your reaction to this topic? When or where did you first learn about it? Can you think of people, articles, or discussions that have influenced your views? How might these be compared or contrasted to this report?
• What questions or observations does this report suggest? That is, what does the report make you think about?
(4) Writing style and presentation:
• Well organized and cited everything
• Use as much references as you want.

 
Please note that while this is a research paper and needs to meet the goals and expectations of graduate level writing, I also do not want it to be written in verbiage or tome that may be considered overly “high brow”. That’s not who I am, not how I would write. I also work in the industry I’m referencing (3D Animation) so, I will want it to have the feeling of someone who is both knowledgable and engaged in the subject matter.

The paper is to address, clearly communicate and provide reference supporting the following…

“Despite the seemingly negative impact CGI has had on “traditional” forms of animation, it’s rise is ultimately responsible for the continual success of all forms of animation.”

Other information for the paper is as follows…

It’s a research paper, so you must state supported facts from a reliable source like IMDB.com, cartoonbrew.com or awn.com or the books Of Mice and Magic or any from the book list on the Reference section of the class home page (or any other book). If your information is from the internet double check by finding another source that supports the facts. Since there’s no editor, anyone can post misinformation.

There should be support information in books, magazines, DVD extras and the internet.

You must have at least one [THIS STATES ONLY ONE IS REQUIRED, BUT I WOULD LIKE TO HAVE AT LEAST 2-3, IF POSSIBLE] non-electronic print source, like a book or magazine (in the past I’ve gotten almost nothing but web sites for sources).
Also you must come to some conclusion, and use your research information and examples from films to support your conclusion.

The paper must be at least 1500 words and no more than 2,500 words.

Keep track of where your information comes from, and write down the sources in a bibliography at the end of your paper.

I’m happy to provide more information or context if needed.

 
Creation and Implementation of Social Media Marketing Plan (not more than 2500 words).

This is what has been sent to me to complete my course work:

The aim of this qualification is to equip candidates with skills and knowledge to enable them to create and execute a social media marketing strategy that contributes to business goals.

Through this assessment the candidate will show that they can”
1. Identify how social media marketing can benefit their organisation’s business goals
2. Create a social media business account/profile
3. Create a channel plan for social media marketing activities
4. Create a content calendar for the development of social media marketing activities
5. Create content for social media marketing
6. Identify how to optimise social media listening, monitoring and measuring tools
7. Develop a social media marketing strategy
8. Identify how a social media marketing strategy will be implemented

 
In this activity we want you to choose one of the social networks below and investigate the technologies that are needed to make it work. Then we want you to find software components that could be assembled together to build a similar service. These could be Open Source or commercial software.. Find at least 3 tools and spend some time deciding which one would be most useful to a brand.

The whole activity should take around 2 hours.

1. Which service have you chosen for this activity?
• Facebook
• Twitter
• Quora
• Instagram
• Tinder

2. List 10 specific pieces of functionality that are delivered by the service. Focus on breaking the service down into functional components such as profiles, search, galleries etc.

3. List 8-10 different technologies that are used to deliver this service adding a brief description of what this does for the service.
Think about the software technologies that make up the service such as web servers, databases, search, pattern matching etc. This is harder than it looks but essential to part 5.

4. Discuss the technical challenges of building a similar service yourself based on hosting technologies you have explored in previous activities. What pieces of the jigsaw are missing? List 3 different specific technical issues you can see.

5. List the open source or commercial software components (including URLs) that you have found that would allow you to recreate the core functionality of your chosen network.

6. List at least 3 free monitoring/analytics tools that you would recommend to a company to help them manage their social media activities. Find
3 more and decide which of them you would recommend to a company to get maximum value out of their social channels.

7. Which of the above measurement tools you would recommend and why?

Write a 5-7 page paper explaining how technology can be overused and has resulted in the dumbing down of the American student.

 
The production of a piece of original work based on independent research is an essential part of study at Masters level. For the award of a Master’s degree, candidates must present a Dissertation/Independent Business Analysis Project
within their Master’s field of study which demonstrates a range of intellectual and practical skills in carrying out evidence based research project. This will normally be within a business and management context and will include identifying the implications of the findings.
The work should follow the prescribed format as advised by the supervisor and the module material held on WOLF,(which will also be covered in the taught module content). The dissertation will be between 12,000 and 15,000 words in length and should include the following sections:
• INTRODUCTION AND/OR THEORETICAL BACKGROUND
• CONCEPTUAL ANALYSIS & LITERATURE REVIEW
• METHODOLOGY
• RESULTS, ANALYSIS AND DISCUSSION
• CONCLUSIONS, IMPLICATIONS AND RECOMMENDATIONS
• REFERENCE LIST

N.B. Candidates will receive further guidance from their supervisors as the
content may vary depending upon the subject/topic area investigated.

 
Syllabus:

Paper: Why is it critical to have effective leadership in the information technology arena? The correlation between the information technology career field and leadership needs to be effectively introduced and explained (It is not acceptable to simply discuss effective leadership in general without the information technology linkage. Find references that talk about this!).

At the graduate level I expect you to go beyond the “bare bones minimum.” When appropriate, you should include references from outside authors (“A” level papers include references that go beyond the required textbooks or materials).

Your papers should provide evidence of graduate level reflection and not simple regurgitation. When you seek alternative references, make sure that these are integrated into the text rather than simply cut and pasted. Look for themes as you read the literature – common categories shared by multiple authors. Consider the implications of your findings. Always include a thoughtful ‘so what’ conclusion.

Your writing style and the application of grammatical and APA rules should be APA style, 6th edition. I will also consider the structure of your papers. Are they easy to read? Do you subdivide the topics into reasonable themes? Do you use subheadings where appropriate? You are in a graduate level program. I will reject undergraduate level work.