Category: Marketing

 
The product is a shower head attachment which dispenses moisturizing lotion as you shower to help the skin from drying out. Please answer the following quest for sections 4.4 and 4.5.
4.4 Objectives/Goals
Set specific marketing objectives for your product. Think about market share, sales revenue, market positioning, image, awareness, social responsibility and related objectives). Think SMART
4.5 Positioning
• How will you position; your product in your target market’s mind?
• Describe how you are different from your key competition.
• Identify your most important distinguishing feature.

An important segmentation technique for a variety of industries as mentioned by Masiero and Nicolau (2012) is price sensitivity. Do you think that this is restricted to industries such as tourism or are there other industries that this is applicable to as well? Why are these industries so sensitive to price while others are less?
Please use an example of a company from the tourism industry and possibly another in comparison.

 
Assignment Overview

One interesting aspect of distribution channels occurs when a retailer, in this case, Amazon, integrates backward with the intent of attracting suppliers (authors with brand names) and the expectation of utilizing other outlets (traditional bookstores) for full distribution of its products. In this example, the largest traditional bookstore chain, which also has a significant online business, has decided not to stock Amazon’s products in the hope of discouraging authors from signing publication contracts with Amazon. Effective distribution channels call for vertical cooperation, here among authors and their agents, publishers, and retail outlets. But vertical integration invites conflicts. The battle between Amazon and Barnes & Noble deserves further attention.

Case Assignment

Develop a report in terms of the following guidelines based on the articles listed above and other supplemental articles. A well-written report should have a brief introduction, headings or subheadings, and a brief concluding comment. Note that you should use some keywords as headings or subheadings such as “Facts Recap,” instead of a sentence or a question.
1.Briefly review the facts on the battle between Amazon and Barnes & Noble reported in the articles.
2.Was Amazon wise to get into publishing in addition to its very strong position in retailing new and used books? Explain your answer.
3.If you were a popular author of children’s fiction (with a successful past relationship with a traditional publisher) and your agent (another member of the book publishing channel) asked you whether to approach Amazon regarding the publication of your latest project, what would you say? Why?
4.Would it matter if you were working on your first book and had no previous relationship with an editor or publisher? If yes, why would this make a difference?
5.Considering traditional and contemporary distribution channels, and with the continuing decline of its e-book sales, how would you recommend Barnes & Noble compete with Amazon in the future? Do you think acquisition is a feasible solution for Barnes & Noble? Why?

those 3 articles need to be write about concept not opinion in recommendation, influenced, like and dis like form customers . those articles requirement do not use any out resources additional.

 
The first draft for this essay had already been submited and i need to make some changes that is suggested by my suporvisor. In this service i need to have close links and clear communication with the writer to ensure that all the critera is met and moreever the changes suggested by the supervisor is targeted. In addition if there are any more figures and data

I graduated from university studying finance and operations management. Now applying for master degree in marketing. no work experience, business major GPA 3.46 in university.
Elaborate and focus on my academic interests
indicate what i would like to study in graduate school in enough detail to convince the faculty that i understand the scope of research in their discipline, and are engaged with current research themes.

 
Title: The role of Direct Marketing in managing customer relationships.

( The essay should be 5,000 words and will cover the following area )

Essay Criteria:
 Key papers read and used
 Essay refers to uses at least the key recommended academics papers/texts.
 Evidence of broader, relevant reading
 Essay refers to uses at least 8 related academic papers & at least 40qty or above article referencing
 Discussion demonstrates understanding
 The Key arguments are identified clearly and used as the basic for discussion
 Unsupported assertion / opinion is avoided
 Key ideas clearly identified
 Ideas are separated out and clearly labeled and defined
 The paper evaluates ideas
 Ideas are weighed up dispassionately against evidence and in term of their impact on practice and theory
 The paper is reflective ( critical )
 The student considers her/his own social and cultural position as a source of bias.
 The paper provides examples of good practice
 Uses a number of practical examples to support the theoretical arguments
 The paper is professionally presented
 Title, author, Harvard referencing system.
 Clear layout, neatly presented. Also mechanically soundness. (Grammar, spelling ect)

Illustrate your essay with relevant examples

What factors influence the labour market integration of immigrants, and how do these factors intersect?

 
Assignment Instructions
Over the past 4 weeks, we have discussed many forms of communication. Last week, we specifically looked at visuals and the best way to make use of them. We are, once again, going to focus this information on a specific area…Marketing. Following, you will find links to several journal articles. Please read all of them to give you a good idea of what you need to do to come up with a good marketing campaign. I would like you to create a fictional company and come up with a marketing campaign to brand that company. Make sure that you give me some background as to what the company sells and who you are trying to reach, your campaign should target that audience. Think of this as a pitch to the customer as to how you would like to brand their and why. I do not expect you to create an all-inclusive campaign, you just need to be able to clearly express your ideas to your client. You will want to include some research to show your client that you have looked into their company as well as the market that they intend to sell. Please attach your paper as a Word document to this assignment.

Sandhya, R., & Girija, P.P. (2011). Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-Term Branding Initiatives. IUP Journal of Brand Management, 8(2), 31-60.

Fairy Liquid Case Study: Using Evocative Marketing Techniques to Boost Product Sales. (2011). Datamonitor, 1-14.

Old El Paso Case Study:Addressing the Connectivity Trend with the Meal Kit Concept.(2010). Datamonitor, 1-12.

Vaseline Case Study: Creating Stand Out Appeal in the Body Skincare Market, (2010). Datamonitor, 1-16.

Paper must include:

Cover Page
3-5 pages content
Reference Page –

 
In this unit, you become the sole owner of a healthcare organization. You would like to
increase marketing potential while maintaining social responsibility within your field. As a
new owner, you are not afforded a budget to hire a marketing expert and must develop the
marketing strategy and subsequent collateral materials yourself. Your objective for this unit
is to develop a marketing package that promotes your healthcare organization. By the end
of this unit, you will become the subject matter expert on developing and deploying a
marketing strategy for a healthcare organization.
● Submit your marketing package as one (1) Word document. To do this, you will
need to use Page Break and copy/paste functions. Failure to submit your
marketing package into one (1) document may result in a grade reduction.
● Your final submission must include each of the following:
● Professional letter from you to the local Chamber of Commerce introducing your new
healthcare organization to the community. This is your opportunity to make a good,
first impression, so be sure to incorporate the elements you would want to promote.
● Identify the 5 P’s of healthcare marketing in your organization
● Create mission and vision statements
● Develop codes of professional conduct which support social responsibility in your
select healthcare field
● Record a 30-second radio announcement (using a free online voice recorder such as
vocaroo.com). You will provide the audio link to your instructor on a separate page in
your marketing package.
● Design a print advertisement (e.g. billboard, bus, newspaper, etc.). You will provide
the print advertisement that you create on a separate page in your marketing
package.
● All materials in your marketing packet must be completely original. Copying and
pasting work from other sources for this assignment is strictly prohibited.
Remember, you are developing a marketing package for your own healthcare
organization; make it unique.
● Although the use of APA formatting is not required for this assignment, proper
grammar, spelling, and punctuation are expected.

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1 page for Professional letter
1 page for 5 P’s and mission and vision statements
1 page for codes of professional conduct
1 page for Design a print advertisement