Title: The role of Direct Marketing in managing customer relationships.
( The essay should be 5,000 words and will cover the following area )
Key papers read and used
Essay refers to uses at least the key recommended academics papers/texts.
Evidence of broader, relevant reading
Essay refers to uses at least 8 related academic papers & at least 40qty or above article referencing
Discussion demonstrates understanding
The Key arguments are identified clearly and used as the basic for discussion
Unsupported assertion / opinion is avoided
Key ideas clearly identified
Ideas are separated out and clearly labeled and defined
The paper evaluates ideas
Ideas are weighed up dispassionately against evidence and in term of their impact on practice and theory
The paper is reflective ( critical )
The student considers her/his own social and cultural position as a source of bias.
The paper provides examples of good practice
Uses a number of practical examples to support the theoretical arguments
The paper is professionally presented
Title, author, Harvard referencing system.
Clear layout, neatly presented. Also mechanically soundness. (Grammar, spelling ect)