Category: Marketing

No copy no plagiarism, otherwise I will apply refund.

How does the Resource-based View of the Firm (RBV) inform marketing theories and concepts? Choose at least two marketing theories/concepts to exemplify your argument.

I prefer to use 4p and stp!

 

500 word narrative of your experience in observing ADV352 Media Sellers & Buyers Panel combined into one report.
Must incorporate your thoughts on a minimum of FIVE of the questions asked and include specific comments from the Oct 27 class session. Questions will be posted on D2L previous to class.
Proper grammar, punctuation, and sentence structure is EXPECTED.
Do not list out the questions by number and then type your answers.
Format: 500 words (+/- 50), typed and double-spaced using 12 point font.
You must be present at Oct 27 class session to receive full credit on assignment.
Your document must include a two-line header; line one should state:
“Media Sellers & Buyers Panel Experience Report, ADV 352 – FS2015”
Line two should include your name and APID number.
questions:
Briefly describe your career track. What do you enjoy most about your job/career?

What are the core competencies/greatest attributes required of today’s media executives?

What are your performance expectations of a media sales executive? Hard skills vs. soft skills?

What is the greatest challenge in selling or buying media today?

What is the greatest opportunity in selling or buying media today?

(For Buyers) What process do you follow in evaluating media as a part of your marketing strategies? Do you utilize different media for different products/services?

(For Buyers) Describe how you evaluate effectiveness of media in making your buying decisions. How do you evaluate effectiveness of media utilized in post-campaign evaluations?

What are the three questions to be certain to get answered in a client needs analysis?

Describe a media program you had great success with, directly or with a client. Conversely, describe a program that did not produce the desired results.

No sale is completed solely by one person; what does support staff look like in your operation?

What can a typical day like for you?

Do you have a favorite book you would recommend we read?

What are your favorite websites or industry sites?

In your opinion, what’s the “Next Big Thing”?

What advice would you have for college graduates interested in pursuing a career in media sales or media planning? With no experience, what will it take from graduates to get a job interview/job opportunity?
note for speaker talk about those question:
Linda Frederickson- Lansing Lugnuts Assistant General Manager
• Started in accounting and hated it
• Shopping center management
• Helped start and launch Lansing Lugnuts and Common Ground Music Festival
• Lansing Lugnuts currently
Dana Kromer- Fox 47 Sales Manager
• Degree in broadcast management
• Fox47 for 22 years
Robin Dempsey- Michigan.com Territory Sales Manager
• Master’s in business admin
• Michigan.com for 3 years
What do sales people need to have?
• Buyer (LF) = you have to know your product, and have to have passion and drive for what you are presenting. Know how to research and know your perspective client. Passion=#1
• Manager (RD) = Results are important. Strategy and sales skills. 5 steps sales process. Communication and collaboration.
• (DK) Disciplined, all work is done on your schedule, motivation. No 5 minutes is the same during the day—don’t sit at a desk all day, always talking to different people. Using same concepts—but applying it to different clients. Communication, solving problems, and challenges.
Performance expectations:
• (RD)- Hard vs. soft skills. Measure of key performance indicators, CRM sales force system, logging information, “If it’s not in sales force, it didn’t happen”. Soft= MVP behavior, professional adult behavior, teamwork, collaboration, time management
• (LF)- Technology savvy, detailed orientated, keeping up with key trends in sales. Soft= person who will help build a relationship and will not only sell them something. Want to buy from someone she trusts.
Greatest Challenge and greatest opportunity
• (DK) challenge= fragmentation (how much time people are spending on their devices, DVR, not watching TV in real time. Trying to find people (college student age), gaining attention of the younger generation
• (RD) challenge- businesses only used to have a couple options, and now there are numerous more options because of digital. Must partner and educate businesses on new technology and trends. Opportunity= challenge is an opportunity, because these new technologies are easier to track and know impacts on an audience. Find a whole different kind of client with technological.
• (LF) challenge= staying ahead of the curve. They have forced to play catch up. As consumers, we are getting information instantly and how to buyers stay on top of that and deliver? No landlines, people are not using cable. They must now how to reach new markets in an ever-changing market landscape. Opportunities= technology
How do you evaluate effectiveness of media?
• (LF)- look at the mediums that were used. Every medium is going to deliver. Depends on who it is going to reach and what will have the best return. All media sellers have an audience and will give an audience, but you must choose based on results. Trying to reach 3rd generation lugnut fans with $75,000 annual budget (small budget for this area). Digital outdoor last season=gave option to choose and change the message every day on the billboard, but wasn’t always correct (dollar Tuesday advertised on wedensday). Ticket sales are what they want in return for advertisement. Heavy in social media.
• (DK)- difficult to go to client and tell them you messed up, but truth creates better relationships. Honesty is the best in a salesperson.
• (RD)- people get in trouble for overpromising and under delivering
What should people keep up on?
• Socialmediaexaminer.com (high on trends, first to pick out pinterest, blog chat features, virtual conference annually)
• Emarketer with street fight, newspaper association of America, book= the challenger sales
Advice
• (LF) Be creative. Everything is all online now. It will get you noticed. It is who you know, (reference good people). Customize you resume
• (RD)- Leverage your resources
• (DK)- follow-through 1-3 business days, place a phone call. Persistence.
• Google yourself

 
When you think about promotion (otuside of sales), there are really four major categories to think about. With an integrated marketing plan, there are four main media categories to which companies have access: paid, owned, earned and shared media opportunities.

(see page 372 for an example of these topics)

For your homework, choose a company and provide examples (can be screenshots, etc) of each of these four types of media uses. Describe how the example you provide relates to that particular media category.
Question form book is : 4 Media, Paid Media, Owned Media, Earned Media, Shared Media. From those above Media, choose one and discuss it.

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•
Begin each written assignment by identifying the question number you are answering followed by the actual question itself (in bold type).
•
Use a standard essay format for responses to all questions (i.e. an introduction, middle
paragraphs and conclusion).
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Responses must be submitted as a MS Word Document only, typed double-spaced, using a
standard font (i.e. Times New Roman) and 12 point type size. Class is titled business and Society, please use Business and its environment by David Baron as a source

NO TOPIC
This module is assessed by a 3000-word coursework (100% of the module grade).

Assignment – Individual Report brief and marking criteria

Taking a role of marketing director, write a report evaluating the localisation of marketing communication strategy and tactic across two geographical markets. You will be given an existing company (individually) and you will need to conduct secondary research into both the company�s original communications and how it was adapted for a chosen foreign market. You must critically evaluate how appropriate the localised communication is and conclude with future recommendations.
The assignment should be submitted in visually-interesting report format of 3,000 words (excluding references and appendices).

The work will be marked holistically using the following marking criteria, which also provide an outline of required content:

MARKING CRITERIA
1. Analysis of environmental, consumer, socio-cultural and competitive forces in an international setting;
2. Accurate evaluation of company positioning vis-�-vis competitors in home and host market
3. Identification of appropriate secondary sources of information and relevant statistics
4. Critical evaluation of localised brand communications
5. Recognition of ethical implications and social responsibility in the context of international marketing
6. Succinct and relevant recommendations
7. Clear and concise presentation of findings, interpretation and insight

International Financial Markets
Argentina’s 2001/2002 default on roughly $100 billion of debt has been a
dispute with creditors as well as left the country starved of foreign
capital and fueled by inflation. Recently, Argentina has reached an
agreement with the creditor nations (a debt deal) that has the potential to
help ease re-entry into international markets.

Respond to the following:
• What are the implications to Latin America?
• Could this foreign investment prompt a rival in the Latin American economy? Provide your rationale based on the readings and research and link the theory and concepts back to your response.
• As a global investor/manager, what are your recommendations and what do you see as the impact to global organizations?
Post your primary response on the discussion board. Be sure to review your writing for grammar and spelling before posting.

 

c. Target Market (Chapter 9) (15 marks)
 Identify the target market(s) for the product or service.
 Differentiate between the primary market (the market segment that is the
key consumer of your product/service) and secondary markets (other
segments that purchase or use the product/service), if appropriate.
 Use the bases of market segmentation (Chapter 9) to write a detailed and
descriptive profile of your market(s) – geographic, demographic,
psychographic, benefits sought, level of usage, etc.
Currently 3 writers are viewing this order

 
A review of how the PGA (Professional Golfers Association) was able to market themselves so well since the arrival of Tiger Woods and become a popular sport, even re-entering the Olympics in 2016.
How their advertising and partnerships has been able to change people’s view of Golf

Number of sources does not matter.

 
it is group work my section is just
(what are the pros of having a company like adidas as a alliance partner )
(the first half of the second question )

Size 12. Double spacing.

 
Each group member must produce their own Press Release
& Blog post relating to the ‘Day Out’/visitor attraction featured in your Group Presentation.
(Two documents). The Press Release should describe the media circulation envisaged eg local TV.

Quality of written English/appropriate style for each
Communication 25%

Engaging/creative content for editors/readers 50%
Appropriate formatting/layout/presentation for
each communication 25%