new product group assignment


c. Target Market (Chapter 9) (15 marks)
 Identify the target market(s) for the product or service.
 Differentiate between the primary market (the market segment that is the
key consumer of your product/service) and secondary markets (other
segments that purchase or use the product/service), if appropriate.
 Use the bases of market segmentation (Chapter 9) to write a detailed and
descriptive profile of your market(s) – geographic, demographic,
psychographic, benefits sought, level of usage, etc.
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