c. Target Market (Chapter 9) (15 marks)
Identify the target market(s) for the product or service.
Differentiate between the primary market (the market segment that is the
key consumer of your product/service) and secondary markets (other
segments that purchase or use the product/service), if appropriate.
Use the bases of market segmentation (Chapter 9) to write a detailed and
descriptive profile of your market(s) – geographic, demographic,
psychographic, benefits sought, level of usage, etc.
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