Category: Marketing

 
Belton Health and Beauty Company
After three years of development, Belton Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called ‘Clean Edge’. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce Clean Edge into the UK men’s market where it has a strong presence. The company is struggling with how best to position the product for the launch. The favoured strategy is to release Clean Edge as a “niche” product, targeting the high-end market of fastidious groomers looking for superior skin care products. An alternative strategy would be to release the product into the highly competitive mainstream razor market. In order to support the proposed high-end niche strategy, a large scale survey will be conducted to:
• Estimate the demand for high-end male shaving products;
• Identify and characterise the different buying segments for high end male shaving products;
• To provide recommendations for how the Clean Edge should be marketed in the UK.

TASK: You are the market research manager in charge of sampling and you have been tasked with providing a report that addresses the following. Word limit is 3,000 and the proposal should address the below:

A. Formally define the research population. Identify and evaluate the merits of alternative sampling frames. Suggest the most appropriate one and justify your selection. (30%)
B. Review the main sampling approaches, propose which one should be adopted and justify your decision. (10%)
C. Review the various sampling methods of the adopted approach, propose the one that should be employed and justify your recommendation. (50%)
D. Provide a detailed implementation plan if the specific approach including identifying potential problems and how these could be mitigated. (10%)

NOTE
Assessment and Marking Criteria
The following assessment criteria apply:
– The extent to which you provide a DETAILED and CRITICAL EVALUATION of the related methodologies and or techniques. A mere summary, list, description will NOT be sufficient.
– SELECTION and full JUSTIFICATION of the proposed/ adopted methodologies and/ or technique in solving the specific marketing or business problem.
– Technical competence of IMPLEMENTATION of the ADOPTED TECHNIQUE. Systematic and detailed debate of the various steps or actions involved.
– The QUALITY of CONCLUSIONS drawn and, where applicable, of any recommendations made.

the marketing report included external and internal analysis, please use the information provided to answer the questions. you can also use resources outside.

 
-This is a policy paper based on the United States
-What are Mandatory Minimums (in terms of drug use, more specifically cocaine)/ how is it reinforced by law
-What is the racial structure of that (racial groups and their composition)
-How much money is spent for every inmate during their time (relate it more to economics).
-The possibility of money saved if drug charges were structured better, in terms of mandatory minimums.
-Give one strong recommended policy response and a justification backed up by facts to why it should be implemented
– Please be specific
– construct a strong thesis
– no use of first person
-There has to be an element of economics in this paper, please follow guidelines
– LOOK AT ATTACHED SHEET, IT WILL GIVE YOU INFORMATION ABOUT THE ASSIGNMENT MORE.

 
As the final assignment for this module, you are required to write a Marketing Plan for the implementation of the marketing strategy of an existing company in your subject area from the list below (e.g. H&M in Spain). This plan should identify the existing strategies and ways in which the company could generate value for stakeholders in a specific market.

Select one company form the list below, please select a company which is in your subject area.

1. Facebook

2. TUI

3. H-P

4. Next

5. Nike

6. Occidental Petroleum

7. Spotify

This assignment should be presented in a standard marketing plan format of between 2,000 – 2,500 words and submitted to your tutor for assessment through the usual channels.

Please submit your work via Moodle at by 9am on the Monday of Week 11.

Module learning outcomes assessed in Assignment 2:

Knowledge and understanding learning outcomes

L1: To debate module concepts and theories

L2: To use the theory to conduct competently the analysis of contemporary marketing issues

Cognitive and critical learning outcomes

L3: To compare and contrast different theoretical frameworks in order to address practical business matters

L4: To develop independent lines of argument supported by evidence

L5: To apply critical thinking in using theoretical knowledge and student’s own ideas

Transferable skills

L6: Team-working skills and personal communication

L7: Utilising modern technologies and electronic resources to obtain and analyse relevant data

Your writing should include references within your text with a full list of references at the end of your document using the Harvard referencing format – CULC referencing guide.

Please remember that when you submit your assignment, you need to include your student ID number, along with the title of the assignment in the title of the submission.

Pass Requirements

A “pass” for the module is recorded with a weighted average grade of at least 40%, as long as the marks achieved in each element of assessment are 35% or above. Where the average mark for the module is 40% or above but an element of assessment for that module is below the 35% threshold, that element must be subject to a re-sit. All failed elements of an assessment must be subject to a re-sit at the next available opportunity, normally the following term. You need to have submitted both elements of assessment to qualify for a re-sit.

Late submission

Assignments need to be submitted electronically in Moodle, by the due date, through Turnitin.

Assignments submitted after the due date without extenuating circumstances will be treated as a “fail” and given a mark of “0”.

No submission

Students who do not submit either one or both of their assignments are not entitled to a resit and will therefore fail the module. As a result of their failure to pass the module, they will automatically fail to qualify for a Masters Award.

Re-sit Provision

Students who have failed one or both elements of assessment for this module are required to re-sit the failed element/s at the next available opportunity, usually the following term. University regulations related to the capping of re-sit marks apply.

Moodle (submission)

Cover page with your name, ID number, and the name of your seminar tutor. A4 pages, 12 Times New Roman, 1.5 spaced, 2.54 cm (1 inch) margins plus List of References

 
You are expected to engage with relevant literature and case study examples in your answer and to use Harvard referencing. Your essay must include references and an alphabeticalized bibliography.

My ideas for the essay:
-Maybe start the essay with a little introduction about the history of advertisement and how it developed
-Many newspapers cannot ‘survive’ without advertising
-The Times changed it’s format and became more of a tabloid newspaper, many advertisers did not appreciate that and took back their adverts (didn’t want to advertise anymore for the Times)
-Advertisers control the press
-Newspapers have to use adverts they might not even want to use (need the money), might have to do false advertising
-In the 19th century newspapers had to sell their newspapers with the ‘quality of the articles’, didn’t have the support of advertising companies or popular brands (no sponsoring, no false advertising= free press)
-19th century= stamp duty
Sources:
Some books about advertising (as an idea) (Global advertising, Publisher: Datamonitor, Shocking history of advertising by Jan Tschichold) Also articles and websites related to that topic can be used, does really not matter what.

The following 10 pieces of advice are specifically designed for a 2,000 word essay: some of the things that I suggest might be less applicable for different assessment types (e.g., exams, dissertations, group projects) and I will give you exam-writing advice closer to exam period. If you are in any doubt, always ask the module co-ordinator. If you do not understand any aspect of the content below, do not worry because we have 11 weeks to address any issues that you might have – it can take lots of time and practice to master some of the concepts.
1. Answer the question. I have failed well-written and thoroughly researched essays simply because they did not answer the question set. Read the question carefully. What are the key words? It might help to repeat key words from the question throughout the essay, to ensure that you’re staying on track. If you’re unsure, speak to me after lectures and seminars, on the blackboard discussion board or come to see me during my office hours.
2. Presentation. As an examiner, a nicely presented and well-structured essay provides a positive first impression and makes our job easier. For this essay, follow the basic stylistic instructions:
o Typeface: Calibri, Arial or Times New Roman
o Size 12 (headings 14 and bold)
o Either 1.5 or double spaced
3. Structure, subheadings and word allocations. Subheadings are a necessary part of extended written pieces of work. They force you to focus on essay structure and flow and can be helpful if you need to cross-reference parts of the essay. Keep it simple, I do not want to see dozens of subheadings in a 2000 word essay. The following is a guide only (feel free to use a different structure); the important thing is that the three main pieces of advice are allocated similar attention.
o Introduction (200 words). This is a 2,000 word essay (which is not a lot, as you’ll soon realise) and I want you to get into the 3 main discussion points as soon as possible. The introduction should provide a very broad overview of the objective(s) of the essay, and should include a concise definition of key constructs or ideas.
o Advice 1: (550 words). Each of the three pieces of advice should comprise of 3-4 substantial paragraphs, with no paragraph exceeding 200 words. Each paragraph must have a very clear focus, which should be obvious from its first sentence. Paragraphs should logically flow from previous paragraphs without repeating or contradicting previous content.
o Advice 2: (550 words)
o Advice 3: (550 words)
Conclusion (150 words). I do not expect a summary of the essay – I have just read it. What I want to see here is a comment on the relevance of your essay: who might be interested in your arguments? For example, are there any practical implications? If you have been critical of the general body of literature, would you suggest some future research opportunities?
4. Be critical. This is a term that you will hear a lot over the next 12 months and we will talk about it throughout the course so do not worry of you don’t immediately grasp it. You must go beyond describing a piece of research (e.g., “Smith (1996) found that x leads to y”). The next stage – to get into the distinction grade range – is to tell me (the reader) why Smith’s findings should or should not be accepted. For example:
a. Is the fact that Smith’s research is 18 years old an issue? If so, why? Have more recent studies progressed the research community’s understanding of y?
b. Are there flaws or limitations with Smith’s methodology or theory? E.g., is it a biased sample (such as students, rich people or females)? Are the findings generalizable to the wider population (external validity)?
c. Has Smith’s study been replicated elsewhere? Or do other researcher’s agree with her position?
d. Do other researchers disagree with Smith’s theory? Does Smith neglect alternative theories (i..e, counter theories) that might also explain changes in y?
e. Academic phrase bank. The following is an excellent resource that is useful to help you write in a critical manner.
5. Citing in the essay (also see #6, list of references). This is a really important issue; a failure to provide reference can lead to several issues, the most serious of which is plagiarism.

 
 The Report Fromat:
– Brief introduction to company/brand
– Literature review on experiential marketing ( this is the part that I want writer to do)
– Data from case company/brand
– Conclusion

 Relationship Marketing: The of Royal Caribbean Cruises
Managing the customer experience has become a key task for many companies, with consumers’ experiences of a company developed as a result of all their interactions with that company or its brands. These interactions might be with the company’s marketing communications, its physical/online presence and staff. For this company/brand you should assess how it tries to manage its customers’ experiences and compare how this relates to academic theory. In your collective view, how successful is this company at creating positive customer experiences?

 
How the celebrity endorsement affects the brand image and how does negative publicity affect male consumer attitude toward the brand?

Aim:
The aim of this research is to study the effect of using celebrity endorsement on the brand and how does it effect male consumer.

Objectives:
1- To critically evaluate the relationship between Celebrity endorsement and the brand image.
2- To examine how negative publicity around celebrities effects the brand?
3- To study the difference in gander perspective of celebrity involvement in the branding process
4- To analyse the male consumer behaviour towards brands with celebrity endorsement
5- To study the behaviour of male consumers towards negative publicity about their brand’s celebrity.

Note:
please I will give you my password and user name to use nelson website and get some info from.

 
Assume you have recently been employed as assistant to the marketing manager by Lifepower Breakfast Cereals and have been given an assignment by your firm. You are to assist in development of a marketing plan for a new product line – a ready-to eat (RTE) granola breakfast cereal made from toasted Irish oats. It is anticipated that the new breakfast cereal which has no added sugar or salt will meet the increasing demand for nutritious and slow-energy-releasing breakfast solutions. The product’s manufacture has been outsourced to a local firm which has contracted to supply Lifepower Breakfast Cereals at €2.50 per 500g pack. Your task is to undertake research and present finding on some of the component part of the marketing plan, specifically:

 
Instructions from the Professor:
1. Title Page a. the name of the product/ brand for which the mktg plan has been prepared b. the time period for which the plan is designed (e.g., 2011-2013) c. the persons and positions of those submitting the plan d. the date of submission of the plan 2. Executive Summary a. One- to three-page summary of the entire plan (include a brief introduction, the major aspects of the plan, and a budget statement) 3. Table of Contents 4. Introduction a. Highlights of the brand’s historical and recent operations. It is useful to prepare graphs of the brand’s performance that show its sales. I 5. Situation Analysis a. SWOT (environmental conditions such as economic, social, political, legal, or cooperate environments) b. Industry analysis c. Customer analysis d. Company analysis+ Competitive analysis +Core competency and sustainable competitive advantage of your business (brand/product) 6. Strategic Focus and Plan a. Mission b. Goals and Marketing objectives 7. Market-Product Focus a. Segmentation b. Target markets c. Points of difference and positioning 8. Marketing Program a. Product strategy b. Price strategy c. Promotion strategy d. Place strategy 9. Financial Data and Projections a. Historical sales revenues b. Financial projections 10. Implementation Plan, Evaluate and Control a. Plan to implement the strategies b. Plan to evaluate and control the strategies

My idea for the project is to develop an application and a website that is similar to (PostMates App). The App is service app which offers delivery service from restaurants that do not offer delivery service, grocery shopping, and courier service within the city areas. It’s similar to the idea of Uber where normal people would use their personal vehicles to drive people around; except we are going to have people work for us to deliver food, grocery, and packages for an added fees (Cost-Plus).