Marketing Plan

As the final assignment for this module, you are required to write a Marketing Plan for the implementation of the marketing strategy of an existing company in your subject area from the list below (e.g. H&M in Spain). This plan should identify the existing strategies and ways in which the company could generate value for stakeholders in a specific market.

Select one company form the list below, please select a company which is in your subject area.

1. Facebook

2. TUI

3. H-P

4. Next

5. Nike

6. Occidental Petroleum

7. Spotify

This assignment should be presented in a standard marketing plan format of between 2,000 – 2,500 words and submitted to your tutor for assessment through the usual channels.

Please submit your work via Moodle at by 9am on the Monday of Week 11.

Module learning outcomes assessed in Assignment 2:

Knowledge and understanding learning outcomes

L1: To debate module concepts and theories

L2: To use the theory to conduct competently the analysis of contemporary marketing issues

Cognitive and critical learning outcomes

L3: To compare and contrast different theoretical frameworks in order to address practical business matters

L4: To develop independent lines of argument supported by evidence

L5: To apply critical thinking in using theoretical knowledge and student’s own ideas

Transferable skills

L6: Team-working skills and personal communication

L7: Utilising modern technologies and electronic resources to obtain and analyse relevant data

Your writing should include references within your text with a full list of references at the end of your document using the Harvard referencing format – CULC referencing guide.

Please remember that when you submit your assignment, you need to include your student ID number, along with the title of the assignment in the title of the submission.

Pass Requirements

A “pass” for the module is recorded with a weighted average grade of at least 40%, as long as the marks achieved in each element of assessment are 35% or above. Where the average mark for the module is 40% or above but an element of assessment for that module is below the 35% threshold, that element must be subject to a re-sit. All failed elements of an assessment must be subject to a re-sit at the next available opportunity, normally the following term. You need to have submitted both elements of assessment to qualify for a re-sit.

Late submission

Assignments need to be submitted electronically in Moodle, by the due date, through Turnitin.

Assignments submitted after the due date without extenuating circumstances will be treated as a “fail” and given a mark of “0”.

No submission

Students who do not submit either one or both of their assignments are not entitled to a resit and will therefore fail the module. As a result of their failure to pass the module, they will automatically fail to qualify for a Masters Award.

Re-sit Provision

Students who have failed one or both elements of assessment for this module are required to re-sit the failed element/s at the next available opportunity, usually the following term. University regulations related to the capping of re-sit marks apply.

Moodle (submission)

Cover page with your name, ID number, and the name of your seminar tutor. A4 pages, 12 Times New Roman, 1.5 spaced, 2.54 cm (1 inch) margins plus List of References