Category: Marketing

 
Complete International Marketing Plan Wednesday 12th January 2016 14.00pm
Electronic Submission to TURNITIN

Format: International Marketing Plan (Structured Management Report)
Word Limit: 3000 words only, excluding appendices and references.

Short, clear, concise, decision and action oriented reports attract high marks.

Learning Outcomes
1. Demonstrate knowledge, understanding and initial analysis of key theoretical concepts of
international marketing such as: country market screening and selection, segmentation, culture, psychic
distance, value chain, entry mode, and standardisation vs. adaptation of the marketing mix.
2. Develop analytical skills through the application of theoretical concepts and best practice to
international marketing case studies.
3. Be able to match the products and services of UK SMEs with international potential to suitable
country markets.
4. Be able to develop a detailed International Marketing Plan.
Individual Work
Format: An International Marketing (Action) Plan addressed to CEO of your chosen UK

SME with the specific business objective of generating a minimum of £25,000 in gross
sales revenue in the first year of the plan.

Complete Plan (Word Document) (3000 words) (80%) Summative Assessment
Use an International Marketing plan format of your choice.
Arial font size 11 or 12 point, (this font) to reduce eye strain during marking.
Full bibliography of sources referenced using the Harvard system.
The plan must include two appendices: (not included in the word count).

Appendix I) Primary and Secondary Market Research
Summary data regarding market size, market growth, customer preferences, competitors, etc.)

Appendix II) Marketing Budget (Promotion Costs Only) and Break Even (Word Tables or Spreadsheets)

: Write a 700–word paper using google. Answer the following questions for your chosen organization.

In your opinion, what are the specific key environmental forces that created an opportunity for your company?
Have there been changes in the purchasing patterns of your organization’s target market in recent years?
Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company’s marketing efforts and product offering in the future.
What differentiation strategy should your company undertake to encourage their target market to choose them over other competitors?
In your analysis, what lessons might you learn from the Geek Squad case study?
What recommendations can you offer up to Geek Squad,

 
The assessment for this module is based on a four-part portfolio

Write a 500 word report based on your understanding of ‘Design in Marketing’ give specific examples of where design can be found and used in Marketing. You will be expected to evidence that you have read around this subject in terms of referencing the sources of data, which you have used. (25%)
Design audit: carryout an in-depth audit into Pizza Express. Consider all the different types of design that have been discussed in class and how and where they are used in the case studies marketing efforts. Produce a written critique evidencing all of the areas where you see design applied to Pizza Express’s marketing activity. Include in this document photographs, printouts etc., to illustrate where you’ve found design in marketing used by this brand.(25%)
Annotate a piece of design in marketing – this could be an advert, photograph of a product, website or some other marketing material from a holiday company of your choice – critique from a design perspective and offer any recommendations on how this might be improved as well as whether or not it is working well. (25%)
You Design. Redesign a popular brands logo of your choice (use a different brand from any already used in this assessment) – based on what you have learnt throughout this module. The expectation is that you will evidence a range of ideas that you have had and rejected, in order to develop your design, as well as a finished design. Include ‘mock-ups’ in terms of how you anticipate the logo being used in stationary and other marketing materials. Briefly describe the design decisions you have made from a marketing perspective. (25%)

Task:

This assignment requires you to become well versed in exemplary marketing organisations and those who don’t perform as well. Based on your course material to date and secondary research, including chats (personal communications) conducted over Christmas functions, develop a Microsoft PowerPoint presentation to your management team with 5 examples of either impressive or less than impressive marketing capability across a range of organisations or industries.

Your justified (through research) cases should include brief details of the organisation and then specifically brief discussion on how they organise internally for marketing, their STP approach (or lack of it), how their marketing or concepts are working in the current Marketing environment and aspects of the marketing mix which they are leveraging well (or not).

Examples might be from global corporations, NFP, government or your favourite coffee house (or micro business). Sources of information should include a range from journal articles to contemporary and including fresh sources like trending topics on social media.

Your presentation which should run for a maximum of 15 slides (plus titles and bibliography) or 15 minutes when played. Before or by the due date post a link to the Subjects discussion forum so everyone is able to interact with your examples and work.

Voice is required and it is expected you will build your presentation with graphics, video and other engaging material to demonstrate your expertise in understanding great marketing and as a marketing communicator!

Rationale:

This assessment has been designed in order to:

Assist you to develop and demonstrate your understanding about the nature of marketing and the performance of organisations.
Allow you to develop your research and critical thinking skills; and
Provide you with further experience in academic and business writing and communication.
Develop a deeper understanding of organisational issues around marketing and its execution
Prepare a report and presentation to communicate to your work place peers examples of high and low performance marketing organisations.
Providing a shareable link so all students can interact and “like” your material for powerful shared learning.

Marking criteria:

Your assessment will be assessed on the following criteria:
Key issues Are the questions all answered fully, with theory explained, cited, and applied? Demonstrated understanding of the theory is the main assessment criteria – this understanding will be shown through clear explanations of the relevant theory, as well as sound application of that theory to the organisation studied.

Critical analysis: Is some in-depth analysis evident or has the source material been accepted uncritically?
Research: Has research from a range of authoritative sources been integrated into your work?
Structure: Is the essay developed logically and well-structured? Does the writing flow well?
Writing style: Is the style concise and lucid or is it difficult for the reader to get the point? Is the grammar and language appropriate for a postgraduate level academic essay?
Presentation: Have you presented a quality product with tidy layout, and free of typos?
Word limit: Does the assessment meet the word limit?
Referencing: Have books and articles which have contributed directly to the assessment been acknowledged appropriately throughout the essay? Is a well formatted reference list been included?
The assignment specifically addresses the following learning outcomes

2 be able to find relevant and important information about organisations, their industries and marketplaces from secondary sources;

3 be able to evaluate the key marketing aspects of segmentation, targeting and positioning (STP) and be able to analyse an organisation’s approach to STP;

5 be able to discover and evaluate how contemporary issues of environment, social media and other technology, society and Corporate Social Responsibility (CSR) might affect marketing.

Presentation & Format

This is a report/presentation, you may be as creative as you like in developing a compelling presentation to highlight your well justified grasp of examples of high and low performance marketing.

should include audio, video, graphic and colour and movement, use it to your advantage.

A bibliography is a must, no executive summary is required

 
Please make sure you use all the articles that is attach to this order.

Part 1: Select one or the other of these choices:

A publicly traded company in an industry you have not previously covered in this course.
A specific product market from that company. For example, if you chose to look at HP, you might choose their printer group.

Part 2: Select one or the other of these choices:

A specific product market innovation from this company.
The overall innovation and execution strategy of the company.

Part 3: Create a market innovation and execution plan for that particular market. Include the following:

Marketing and organizational design models that drive innovation.
Marketing and organizational processes that enable innovation.
Success factors for people and innovation.
Recommendations and creation of essential innovation success measures by creating an innovation dashboard (as discussed in Unit 9, Discussion 2).
Integration of corporate social responsibility (CSR) and sustainability and an evaluation of it.
A market innovation execution strategy and plan as an example of how this innovation will be executed in a particular market.

Also, evaluate the execution strategy by estimating its success based on specific factors.

You may illustrate the above information using the table function to compare theories, case studies, et cetera, or create a concept map.

 
Research proposal is already done. I will upload the research proposal for any info of the dissertation. Please start with dissertation straight away. When discussing about the Luxury retail market, please mention about stores such as Harrods and Selfridges. Make sure there are 20 questionnaires for quantitative part. please include statistics too. Also, please follow the right Harvard reference and in-text citation. Please use as much academic reference as you can. which means using reliable and trusted sources and academic articles.

 
Project topic: The cultural environment of global markets.

Word document and power point.
Tell them to use easy words.

 
MKT5000 Make up Assessment Instruction
In Marketing Management, Kotler and Keller (2012) explain to us that brands are not built on advertising alone. In dynamic and turbulent business environments organisations have come to understand the importance of single touch points and the value that can be created in a contact moment with the organisation, it’s people, the product or service itself or simply the brand. (Kotler & Keller 2012).This contact may take the form of the visual, aural or kinesthetic and the holistic marketer understands the value that these contact moments create.
Building on your marketing report (and your chosen organization) as presented for MKT 5000 in S2 2015 the challenge for this piece of assessment is to explore the concept of Holistic marketing, particularly in terms of secondary association opportunities either new or existing for your chosen organization. Using concepts and ideas from the opening paragraph incorporate into your discussion for the reader how this links to the concepts of value and value proposition as explored in MKT 5000 S2 2015. The thesis of your essay must argue an explicit position established clearly in the introduction as related to this topic – you are welcome to establish a thesis of your choice.
The due date for submission is: Wednesday 27 January 2016
The format of your submission for this make up piece of assessment is as follows:
1. 2000 word essay, 12 point Times New Roman, 1.5 spacing with a title page – word document
2. Provide a list of references evidencing your research – minimum of 12 academic references
3. Submission details are provided on your MKT5000 study desk

 
APPLICATION EXERCISE
Understanding the differences among the various marketing management philosophies is the starting point for understanding the fundamentals of marketing. You may be convinced that the market orientation is the most appealing philosophy and the one best suited to creating a competitive advantage. Not all companies, however, use the market orientation. And even companies that follow it may not execute well in all areas.

Activities
1. Visit your local grocery store and go through the cereal, snack-food, and dental hygiene aisles. Go up and down each aisle slowly, noticing how many different products are available and how they are organized on the shelves.
2. Count the varieties of product in each product category. For example, how many different kinds of cereal are on the shelves? How many different sizes? Do the same for snack food and toothpaste.
3. Now try to find a type of product in the grocery store that does not exhibit such variety. There may not be many. Why do you think there are enough kinds of cereals to fill an entire aisle (and then some), but only a few different types of, say, peanut butter? Can this difference be explained in terms of marketing management philosophy (peanut butter manufacturers do not follow the marketing concept) or by something else entirely?
Assignment
In a paper of not less than 5 pages:

1. (20 points) Evaluate the range of products and product categories and draw conclusions about the marketing orientations of particular brands/companies based on what you find.
2. (15 points) Select an individual brand in one of the above categories. Evaluate the range of the brand’s products (i.e. Doritos) and discuss the objectives, product category, and product line strategy for the selected brand.
3. (15 points) Identify, define, and evaluate the selected brand’s promotional activity, if any.

 
Introduction:Presenting key trends relating to the topic of the assignment.
Situation Analysis:Demonstrating and evidencing understanding of
macro‐, micro‐ and internal environments.
Marketing Strategy and Objectives:Explaining use of information and knowledge in order to set and achieve the stated objectives.
Segmentation, Targeting and Positioning:Clarifying and supporting marketing intentions including a suitable value proposition.
Marketing Programs:Providing a rationale for the implementation of specific marketing activities in relation to the full marketing mix (7 Ps)
Control and Evaluation:Implementing a series of appropriate measurements (metrics) at relevant points within the plan.
Conclusions:Providing a coherent set of statements to synthesise key learning outcomes.
Background Research:Referencing regarding relevant empirical evidence and theoretical frameworks in the required Harvard guidelines.
Language and Style:Producing a clear Marketing Plan in report style while linking the various sections through.