Category: Marketing

Topic: Marketing plan
Total: Deadline: Nov 5, 2013 10:00 UTC+03:00
Number of parts: 1 parts
Number of pages: 13 pages
Price initial by Customer: n/a
Order details: Type of paper needed: Writing > Research paper
Topic category: Marketing
Academic level: Master’s
Number of Sources required: 0 Paper format: not defined
Paper instructions:
I need a 15 pages marketing plan.
Additional materials: not defined
Attached additional materials: not defined

Managerial marketing
Study Books Used in Class:
Description: please turn these slides into an essay form. all information needed is in the slides. all you need to do is turn in into essay form in as many pages as it takes please not more than 5 pages. This topic is a marketing project on a “product we are creating” “organic smirnof vodka”
please let me know if you have any questions.

The Marketing Ideology of Rolex Company
Study Books Used in Class:
Marketing Management (14th Edition) by Philip Kotler and Kevin Keller

Blythe, J., 2009. Principles and Practice of Marketing. Cengage Learning EMEA
Description: I have attached an assignment instructions in order for you to better understand an idea. There will be a need of examples and diagrams to support the assignment. Please put the logo of “rolex” watches company in each paper, cause I chose a Rolex company as a main example. I need 2 models and approaches to be described according to Rolex. I need a short explanation about the operational and strategic use of the models; the qualitative and quantitative components in the model. When comparing the two models, Iplease higlight the diffirences and similarities between two models. Consider, choose from these (sostac, apic, mostac) I think that sostac is for sure. The professor gave us some tips and said: ‘think that what did Johnson and Sholes, Wilson and Gilligan, Paul Fifield, Drummond and Ensor say?” Also, if they are not as successful in some of the spheres of the model, it will be possible to compare them with other companies which do well in these. There is a strong need of 3 conclusions and what ‘I think’ will happen next. Furthermore, I need a Reading List, which I didn’t metione or sitate in my work, but I read some books.

Sustainability Marketing
Description:
Please answer the following questions in a short paragraphs format:

Q1- Use the Definition of “Sustainability Marketing” to describe how it differs from consumer based marketing

Q2- With respect to the “Dual Roles” of Sustainability Marketing; List 3 goals or desired outcomes for each of the 2 very different roles

Q3- Create a “Sustainability Marketing Mission” for McDonalds

Q4- Wright State University is a leading institution in having a focus and commitment to sustainability. Identify 5 key stakeholders that they must address in its sustainability efforts and identify 1 unique benefit that they should provide to each stakeholder

Q5-“Creating Value is one of three pillars that create the “Fundamentals of Responsible Business”

Describe the 3 areas of “Values” companies should create and give an example for each that fits “American Eagle”

Q6- Macro-Environmental Factors influence the sustainability plans and success for global companies.

Describe in a few paragraphs, how influences of the “Natural Environment” could impact “Starbucks” in terms of its sustainability efforts.

Q7-Explain the concept of “Bio-Diversity” as it applies to global sustainability concerns.

Can you list {bullets} 3 opportunities for developing products or services that can address this area?

Q8- Start with the LOHAS sustainability customer segment and list 4 different segments that a company producing solar based appliances would need to capture to be successful. For each segment identify one key marketing action or success factor to help capture the segment.

Q9- Identify the 3 different categories of “Dematerialization and give a concrete example of what companies can do in each category.

 

Digital Marketing and Its Effectiviness in the Turkish Livestock Market
Study Books Used in Class:
1/3 of the resources has to be Genereal Textbooks. 1/3 Articels and 1/3 Internet Sources.

Table of references (first excerpt)
Alkan, M. (2010) III. Tukish Veterinary Medical General Assembly [Online], Ankara, TVHB, Available at http://www.tvhb.org.tr/3-turk-veteriner-hekimligi-kurultayi-sonuc-bildirgesi/
Frick, T. (2010) Return on Engagement, USA, Elsevier
Hemann, C., Burbary, K. (2013) Digital Marketing Analytics, USA, Que Publishing
Internet World Stats (2012) World Internet Usage and Population Statistics [Online], Available at http://www.internetworldstats.com/stats.htm
ITU Statistics (2013) Global ICT developments [Online], Available at http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx#
Levens, M. (2010) Marketing: Defined, Explained, Applied, New Jersey, Pearson
Paul, A. (2013) ‘The power of social media’, Todays Zaman, 13 July, [Online] Available at http://www.todayszaman.com/columnists-320769-the-power-of-social-media.html
Pring, C. (2012) ‘216 Social Media and Internet Statistics’, The social skinny, September 2012 [Online], Available at http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
Ryan, D., Jones, C. (2009) Understanding Digital Marketing, London and Philadelphia, Kogan Page
The World Bank (2013) Internet User (per 100 people) [Online], Available at http://data.worldbank.org-/indicator/IT.NET.USER.P2

More references
Schüür-Langkau, A. (2012) Media- und Marketingstrategien in digitalen Zeiten: Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis, Wiesbaden, Springer
Bird, D. (2007 [1982]) Commonsense Direct and Digital Marketing,Glasgow, Kogan Page
Zarella, D. (2010) Das Social Media Marketing Buch, Köln, O’Reilly

Description:
Topic is:
“Digital Marketing and Its Effectiveness in the Turkish Livestock Market”

Why is this topic important?
Can you imagine a life without electronic devices like computers, mobile phones and tablets? For sure this question wouldn’t be easy to answer now and even more difficult to answer for the followings. The internet world grows continuously and dominates various parts of our lives. The average rate of electronic device users connecting to the internet has been rising year for year, and that is almost 40% of the world’s population (ITU Statistics, 2013). More than 90 million internet users are located in the Middle East (Internet World Statists, 2012) and more than 50% of them are from Turkey (The World Bank, 2013). Beside its purpose as a rich source of information and lately a social exchange Centre, internet and digital tools have started to get more involved in our lives in terms of The politics (The Gezi Park protests in Istanbul showed again the growing importance of social media in politics and its potential for unifying a young population (Paul, 2013)), our private relationship (more than 83% of the internet user are looking for a new friend and believe in making new friends(Pring, 2012)), e-commerce is growing every day, and the long list goes on.
My thesis will be about a conceptual look at the Digital Marketing and the potentials to reach the internet connected profile of audience from the Livestock Market in Turkey.
Digital Marketing is an unexplored chapter for the Animal Health Industry in Turkey. Legislatures and the competition compensating from the state is preventing the industry for any marketing activities regarding consumer. The companies cannot advertise for OTC and RX products at all. The Turkish Veterinary Medical Association has round about 8.500 registered veterinarians (THVB, 2012) and the whole business in the Animal Health industry is depending on them. Producer in Turkey are only able to sell their products to the veterinarian in a B2B relation and only the veterinary who has the rights to prescribe recipes decides about the most suitable product for each patient (Livestock).
Several companies decided to produce high quality feed additive (non OTC or RX product), to place it on the Turkish market and to start marketing campaigns. The Government allowed making advertising for the feed additive, because there are no legal obstacles for them. This means that the companies can use all marketing communication tools for their individual strategies, e.g. the push-pull strategy by getting consumers to ask wholesalers and retailers (veterinarians) for a product (Levens, 2010). One way to encourage purchasing is the growing digital era in Turkey. Regarding to the actual figures digital Marketing is a big potential in the Market to reach customer from the Livestock Market.

Aims of this Study – what should be proved?
The aim of the study is to show how effective digital Marketing in the Livestock Market can be. Digital Media such as computer, smartphones and tablets are becoming more and more part of our lives (Ryen et al., 2009). Could this growing digital era be an advantage for the companies to build their strategies with using digital Marketing? How many of the farmers are using digital devices in Turkey? How many of them use digital devices with internet connection? These are only a few questions which I would like to research during a survey in an Exhibition for farmers in Izmir.
However, the first thing I should be discussed is why the importance of digital Marketing has increased so much during the last years and why more and more companies decide to “go digital” (Ryen et al., 2009). Then, the fundamental terms and definitions should be clarified. What is digital media? What are the types of digital media? There are 4 Types of digital media: paid media, owned media, earned media, and converged media (Hemann et al., 2013). What is digital marketing? It is the promotion of products or brands with one or more forms of digital media. These are advertising mediums that might be used as part of the digital marketing strategy of a business that could include promotional efforts made via Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels (Frick, 2010).

Afterwards it should be elucidated the different digital marketing technologies like: RSS, blogs and microblogging, content management systems (CMS), Metrics and analytics, Social media in its many shapes and forms, web video, mobile content, iphone apps, and so on. These technologies should be scrutinized with help of examples, analytics and measurement (Frick, 2010). My main focus will be the increasing trend of social media in Turkey (e.g. facebook and twitter)

The preliminary conclusion from this theoretical analysis is to show the increasing rate of electronic device user, related to the growing potential of digital Marketing for companies in Turkey.
The last part of the study should analyze if this conclusion can be confirmed in the actual Livestock Market in Turkey. This means whether there is an equally growth of digital devices user in the Livestock Market compared to the general trend in Turkey.
To answer for this question I want to start a survey in Izmir (ARGOEXPO EURASIA) and ask the Farmers about their habits and familiarity to digital devices and their usage of internet.
As a final conclusion I want to compare the theory and figures with the practice and research to show the final result.

II Table of content
III List of abbreviations
IV Table of figures
V List of tables
A Theoretical part
1 Introduction
1.1 Purpose of the Study
1.2 Turkey and the animal Health Market
1.2.1 Definition of the Animal Health Market in Turkey
1.2.2 Facts and figures of the Market
1.3 Internet in Turkey
1.4 Outline of the Study
2 Digital Media
2.1 Definition of Digital Media
2.2 Types of Digital Media
3 Digital marketing
3.1 Definition of Digital Marketing
3.2 The way from traditional to digital marketing
4 B2B What is B2B
4.1 B2B in the Internet World
4.2 B2B in the Animal Health Sector in Turkey
5 Social Media
5.1 Definition of Social Media
5.2 Types of Social Media
5.2.2 twitter 5.2.3 facebook
5.3 Social Media as a Marketing Tool
5.3.1 Segmentation
5.3.2 Marketing Research
5.3.3 Promotion
5.3.4 Customer Relation
5.3.5 Branding
5.4 Social Media in Turkey
5.4.1 Internet Usage in Turkey
5.4.2 Social Media Usage in Turkey
B Practical part
6 Research (and results from the survey SPSS)
6.1 Research design and methodology
6.1.1 Purpose of the Research
5.1.2 Sample Design
5.1.3 Instruments
5.1.4 Theoretical Background
6 Results of the research
7 Conclusions
VI List of References
VII List of appendices
VIII Appendices

E-marketing strategy

“E-marketing strategy is the design of marketing strategy that capitalises on the organisations electronic or information technology capabilities to reach specified objectives. In essence, e-marketing strategy is where technology strategy and marketing strategy wed.”

The task for this assessment is to put some of the training from this course into action. The marketing firm which is David Jones Fashion Company in Australia has been chosen to develop an e-marketing plan for a small to medium sized enterprise.

Following the e-marketing planning process outlined in chapter 3 of the textbook, develop e-marketing plan for this David jones company in Australia.
You have to look at chapter 3 of this Textbook because it has the whole information about how the e-marketing plan must be

The text book: Strauss, J & and Frost, R 2012, E-Marketing, 6th edition, Pearson Education, Boston USA.

 

The Report must follow this structure:

1. You have to make a suitable title page for this assignment.

2. Executive summary (you need to write 300 words) This one is the most important section of my report and must be summary of my entire report. Introduce the topic of your report. Indicate the main subjects examined in the discussion section of your report and State summary of your conclusions and State summary of your recommendations it must be written the last thing of my report.

3. Table of contents.

4. Introduction about David Jones Company (you need to write 150 words).

5. Aim (you need to write 100 words for this section). In this section write what the aims of this report.

6. Scope of this report (you need to write 100 words for this section).

7. Situation analysis (you need to write 800 words for this section)

In this section you need to write:
7.1. Briefly review the firm’s internal environment “David Jones” (what type of firm is it, what do they do, what products/services do they provide and where are they located).
7.2. External environment: what are the key external factors that impact on the firm and its business) and competitors, who are the major local competitors and how do they compete with your business.
7.3. Develop a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) for your firm.

8. E-marketing strategic planning (you need to write 800 words for this section)
In this section you need to determine the fit between the organisation and its strategic planning changing market opportunities. Perform marketing opportunity analysis, demand and supply analyses, and segment analysis. So the strategies must be numbered like these:
8.1 Segmentation and target market: what are the key characteristics of your target market (Demographics, psychographics, geographic location and behaviour)?
8.2 Differentiation: how will your firm be different to other competitors in the local area? What is your competitive advantage?
8.3 Positioning strategies: how will you position your firm in relation to your competitors?

9. Objectives (you need to write 250 words for this section)
You have to develop at least 4 e-marketing objectives based on your situation analysis and strategic planning strategies and flowing from e-business strategy to be accomplished within 12 months to 2 years.

10. E-marketing strategies (you need to write 800 words for this section).
In this section based on your objectives, develop the basic offer including:
10.1 Product strategies
10.2 Pricing strategies
10.3 Distribution strategies
10.4 Communication strategies
10.5 Relationship management strategies

11. Budget ( 450 you need to write for this section).
In this section you need to write about 2 points:
11.1 Forecast revenues
11.2 Evaluate cots to reach goals
For example: Assume that there is potentially a budget of $6,000 per annum. Forecast the potential costs of implementing your key objectives (i.e. if one of your key objectives is to develop a corporate website, choose a web host company and investigate how much website hosting might cost per annum for example).
12. Evaluation plan (you need to write 550 words for this section).
In this section you have develop measurement activities for each strategy to evaluate the overall success of your objectives and strategies. How will you ensure your strategies for product, pricing, distribution?
Communication and relationship management will achieve your intended e-marketing objectives?.

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8
Branding, Pricing, and Distribution

Subject:

Marketing

Assignment 3: Branding, Pricing, and Distribution

Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.

Write a four (4) page paper in which you:

1.Create the domestic and global product branding strategy.
2.Determine and detail the optimum pricing strategy.
3.Examine how your pricing strategy supports your branding strategy.
4.Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).
5.Discuss whether a push or pull strategy will be used, justify your rationale.
6.Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company

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Cultural and creative industry marketing

a) A brief overview of the organisation eg when formed; business objectives; current marketing and customers.
b) An analysis of the organisation using appropriate tools
c) State clear marketing objectives derived from analysis & knowledge of the organisation
d) You may have more than 1 marketing objective. You need to decide if you want to focus on 1 and have depth or look at several.
? As a result of d) you may want to inform reader where you are going to focus the plan.

? demonstrate both applied knowledge and understanding of Cultural and creative marketing BUT also academic rigour.
? Provide rationale for your P choices with academic sources; models; quotes ETC
? You must address ALL 7 P’s in the plan, I would expect ½ – 1 page minimum for each BUT this is not prescriptive
? HOWEVER NOTE This is not a marketing communications plan (communications ie the promotional P is only ONE element of the plan!) You will fail if this is your focus!!!

Budgets, Scheduling & Implementation 10%
? Budgets –
? Remember some organisations may have miniscule budgets available.
? Resources can include not only available money but people and other assets such as buildings.
? Use the Internet and follow up the case studies for costing data.
? For each of your P. recommendations what are the costs involved
? Scheduling-
? When scheduling think about the timescales involved,
? What activities are dependent on others;
? Illustrate any key dates; events
? what do you have to plan for pre during and post event?
? A table or excel is a good way of showing this BUT will needs some words to explain certain points you think are important.
? Implementation –
? How will you manage the plan? Who will manage the process? Will this be internal / external.
? How will you measure the success of the plan?

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Branding, Pricing, and Distribution

Subject:

Marketing

Assignment 3: Branding, Pricing, and Distribution

Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.

Write a four (4) page paper in which you:

1.Create the domestic and global product branding strategy.
2.Determine and detail the optimum pricing strategy.
3.Examine how your pricing strategy supports your branding strategy.
4.Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).
5.Discuss whether a push or pull strategy will be used, justify your rationale.
6.Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company

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Marketing

Describe marketing situations in which the use of qualitative research methods would be appropriate. Selecting observation research and one other qualitative research method of your choice (e.g. individual depth interviews, focus groups, etc.), describe each of these methods, identifying the benefits as well as limitations of using these research methods. Next, select and recommend one (1) of these qualitative research methods that you think will be suitable and appropriate for understanding consumers’ buying behaviour in the context of grocery shopping in supermarkets. Provide justifications for your selection.
2. Format
Use 1.5 spacing, Times New Roman size 12 font, 2.5cm margins on all sides. Please follow the following structure for your essay:
? Cover page
? Body
? Reference list
For your cover page, please include your name, your tutorial day and time, your tutor’s name, and any other important details. Many students name the wrong tutor or do not know their tutor’s name. It is professional courtesy to know who your tutor is as they will be marking your assignments. If any of this information is incorrect, your assignment may not get marked!
For the body of your assignment, please follow the following structure:
? Introduction
Describing marketing situations in which the use of qualitative research is appropriate
? Observation research
Describe, identify benefits, identify limitations
? Focus groups (for example)
Describe, identify benefits, identify limitations
? Selection of method for understanding consumers’ buying behaviour in the context of grocery shopping
Select 1 for recommendation. Justify.
3. Referencing instructions
It is very important that you reference work that you have cited in your essay. Referencing is an expected skill that you must acquire as part of University-level study. If you do not know how to reference, please see a Librarian or borrow a book on referencing. Referencing must be done in-text, and you must supply a reference list at the end of the essay. Use appropriate references.
4. Spelling and grammar
Please use correct spelling and grammar. Please ensure that you have used the appropriate language in your essay.
5. Submission
Submit your essay to your tutor in your assigned tutorial class in Week 11. Please include a criteria sheet for your tutor to mark your essay with. If you forget to include a criteria sheet, your tutor will not include one for you and will only provide you with your marks.
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