Branding, Pricing, and Distribution
Assignment 3: Branding, Pricing, and Distribution
Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.
Write a four (4) page paper in which you:
1.Create the domestic and global product branding strategy.
2.Determine and detail the optimum pricing strategy.
3.Examine how your pricing strategy supports your branding strategy.
4.Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).
5.Discuss whether a push or pull strategy will be used, justify your rationale.
6.Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company
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