Case study- Tablet War: RIM’s PlayBook vs. Apple’s iPad
Read the case “Tablet War: RIM’s PlayBook vs. Apple’s iPad” on pages 29 – 33 of your textbook. Answer questions 4, 6, 7 and 8 in a paper of 1000-1500 words. Most of these questions ask you to provide a well-informed opinion. Be sure to demonstrate your mastery of marketing by effectively use the terms and concepts in the textbook. Be sure to demonstrate that your opinions and recommendations are supported by research by referencing your sources. Be sure to fully develop and explain your answers. Marks will be deducted for unprofessional spelling and grammar.
Please include references to DATA relative to the case in brackets, APA style. For example, “Both PlayBook and iPad offer the same amount of storage (Grewel et al., p.31). You are welcome to include additional relevant research from credible sources, but be sure to include them in both a bibliography and in citations within your document.
