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company:TUI group
1.Analysis of the organisation’s strategic direction:
Examination making practical use of mainstream strategy concepts, models and frameworks (Ansoff matrix BCG, GE/McKinsey) chose two of them.
2.Critical evaluation of the organisation’s strategy: This is in terms of its suitability, acceptability, feasibility and sustainability (SAFS Framework).
3.Recommendations:The ability to draw together a coherent and consistent set of recommendations, as appropriate to the organisation.
Grounded in reality.
3.Application of Industry Analysis: Demonstrates knowledge, understanding and the ability to apply Porter’s 5 Forces model within a critical context.
4.Conclusions:Demonstrates the ability to draw together a coherent and consistent set of conclusions.
