Strategic Analysis – Globalization Strategies Buffalo Wild Wings


Examine the data you have collected about the organization you selected to analyze. In a report of approximately 600 words: The company is Buffalo Wild Wings.

Assess actual or potential uses of either vertical or horizontal integration (in international markets) that can be used to capture additional market share.

Describe the relationship that has been or could be achieved through this integration. (advantages/disadvantages/risks)

Given the current condition of the global market in what way is this relationship is effective/viable? Why/why not?