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International Business Case Review

International Business Case Review
Read the following case to prepare for the case brief: ?Blue Ridge Spain? (Course Pack) Suggested Guidance Questions for Brief Analysis The following questions are offered as a guideline for analysis. These do not have to cover all the issues raised by the case. Some of these other issues may be more important in opinion and support them. Delta, Blue Ridge, Terralumen, Sodegran, Alvarez and Costas are central in this case. ?What are the main issues from each one’s point of view? ?Given these issues, if you were Sodegran, what would you do? Why?

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COMPARING GATE AND FRIENDMAN

COMPARING GATE AND FRIENDMAN
Write a short response or comment on the concept of Friedman and Gates. In particular, address the following points:

1. Do you support Friedman?s thesis, or that of Bill Gates? If Gates, how would you justify corporate social causes to Milton Friedman?

2. How much is too much for a firm to devote to socially responsible causes? Are five percent of profits OK? How about ten?

Introduction

Corporate social responsibilities refers to an obligation that is beyond what is stipulated by the regulation and economics for a corporation to commit in long term goals that are for the interests of the society. Businesses are required to commit its conduct in conforming to the ethics and make a contribution to the development of the economy while enhancing their families and the community in general.

Discussion

“I agree with Bill Gates’ view of corporate social responsibility in that Gates suggest that in contributing to the society, corporations can conform to the laws and regulations by paying taxes. This should be completely voluntary. The government must in turn use the taxes collected to provide better living standards to the society. As long as the corporation is maximizing the shareholder’s wealth and paying taxes, Gates views that the society can not force it to perform its social responsibilities. This has to be volunteered by the corporation. On the other hand Friedman talks of responsibilities of corporations with the implied notion that businesses are not moral individuals hence they can not encompass responsibilities. Friedman’s argument is short of firmness in the sense that he does not differentiate between moral and social responsibility.

Besides, Friedman’s view that corporate social responsibilities costs the firm, is not reasonable because in view of Gates’ thoughts, through foundations, corporate can contribute to the society without necessarily creating conflicts with the shareholders and build on the brand value and generate more profit. The amount shared to the society through the foundations must solely rely on the level of profits generated by the firm. Different firms have different level of profits and hence Gates suggest that corporate responsibilities should not affect the profits. Gates on the other hand assert that it is impossible to make a decision on the percentage of the firms’ profit which is the right amount to commit to socially responsible course. The percentage profits allocated must be in such away that, it should not harm the profits at all costs. The management must be the ones to decide which percentage goes to the society on voluntary basis.

 

Friedman suggests that corporations must pursue what it desires, whether they desire profits or environmentally destructive products, they should go a head with their goals. However this may not be valid as in the sense that it may not conform to the moral standards of the community. If Corporations’ goals are more than profit maximization, then they should conform to the standard ethics expected of them in the community.

Friedman also makes a claim that social responsibility comes at the expense of the employer’s and shareholders interests. However, he is hesitant to spot light the toughest subject in the American responsibilities for the impacts on health to the Taiwanese workers in connection to hazardous wastes exportation. This because the subject of raising prices or serious lack of employment in relation to the violations of human rights tragedy are of critical implication.

One would have the thoughts that Friedman’s opinions of the people whom the managers owe their duties are the shareholders because he mentioned that managers have a direct obligation to owners. This may not be the case as he continued to mention the interest of the employees and clients as well. The origin of agency in relation to the managers is by complying with the unit rules in the community which are encompassed in the ethical traditions. However, Friedman seems to invoke a communal and unusual policy of the public to strengthen his stand on managerial responsibility position (Friedman, 1970)”.

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Methodology

Methodology

 
Describe the concept map……………

 

Contents page

3. 1.0 Introduction

4. 2.0 Research Design and justification

4. 3.0 Theory and approaches

7. 4. 0 Data collection and analysis

9. 5.0 Data analysis and presentation

11. 6.0 References

12. 7.0 Appendix

1.0 Introduction

The chapter analyses the methodology to be used in the study of Thai beer consumption in theUK. It starts by justifying the research design before discussing relevant theories for this research. SWOT analysis and marketing mix are the main theories being used by the two companies in theUKmarkets. Both primary and secondary data will be obtained from Thai beer consumers and beer ads. The findings are expected to benefits beer takers, government and beer producing companies in their efforts to explore theUKmarkets and grow their business.

2.0 I Research Design and justification

This is a descriptive research designed to determine factors behind the success of Singha and Chang beer in theUK. The choice of this research design is appropriate for qualitative and quantitative primary and secondary data that will be collected from consumers and beer producing companies, (Choice of Research. n.d). These beers are manufactured inThailandand have recently gained popularity in theUKmarket which prompted this research.

This research is necessary because it attempts to explain reasons for the increased consumption of Thai beers in theUK. The research findings will be relevant to the public, for they know their consumption rate of beers, for the government for it will help in making laws and policies that are needed to regulate beer consumption in the country, to beer exporting companies, this research will provide them with information to make necessary adjustments towards improving their performances.

3.0 Theory and approaches

Different theories of marketing beer products have been documented which will form the basis for this research. The swot analysis will be used to evaluate the strengths, weaknesses, opportunities and threats being faced by the two beer exporting companies in theUKmarkets. The strengths of producing company will be analyzed which includes, strong financial position through increased revenues generated over time, established brand name in the UK and the world through its associations with popular football clubs in the world which has helped build sign value for the two beers, use of technological methods in marketing process, quality of staff and distribution chain for the products used by the two beers in the UK, (Webb, 2002).

Comparison of company weaknesses in terms of the number of branches, ability to compete with each other, company structure and bureaucracy in decision making in the parent company among others. The paper also analyses the available opportunities for the products by evaluating market availability in the UK, legal and political condition, technological availability in new territories, sporting events which can be used to develop sign value and availability and use of social media network in the country.

The study evaluates threats being experienced by the two companies such as poor economic condition due to global recession, harsh policies and regulations on beer consumption in theUK, high taxation rates on products from outside European Union markets among others threats being experienced by the two exporting companies.

Marketing Mix theories will be analyzed to determine the ability of two companies to effectively respond to the marketing needs in ofUK. Pricing strategies will be analyzed to determine whether the two companies can easily respond to pricing needs of the market at any particular time. However, the companies are unlikely to engage in pricing because it is presumed that people consume beer to gain status.

Promotional strategy will be evaluated to determine how the two firms are building brand name in theUKto sign value. Different promotional strategies are employed including the use of social network, sponsoring soccer clubs and print media campaigns. Product strategies such as product innovations and differentiation will be evaluated to analyze how the two companies are using them in theUKmarket and how it contributes to beer consumption. Place strategy, the researcher will examine the distribution chain used by the companies to get their goods and services to consumers.

The impact of sign value on beer consumption in theUK. Research will use primary data which will be collected using both open and closed ended questions specifically designed to statistical information necessary for this study. These will be administered to the respondents by the researcher together with his assistants to various consumers of the two brands of beers in theUK. A sample of respondents will be randomly selected from different bars and consuming joints using probabilistic sampling.

Research hypothesis of this study will be to evaluate variables to be analyzed by the researcher. The first hypothesis determines the influence of Brand recognition through sign value to the consumption of Singha and Chang beer in theUK. Under this, we examine various ways the two Beer producing Companies have used to establish their brand in theUKmarket by examining their promotional strategy. The companies are engaged in ads and sponsoring ofUKpremier league teams as away of building the sign value of the beers inUK. The sign values framework is developed from jean Baudrilland which argues that people consume goods and services to differentiate themselves from others and gain status represented by the goods they consume.

The research aims to prove this hypothesis that people consume beer too gain status attached to the products and services using famous brands of beer produced in Thai, which have recently gained popularity in the UK. It also analyses different status attached to these two beers and how these status are attached. The second hypothesis determines reasons behind general consumption of beer in theUKusing Singha and Chang beer. The research findings are intended to answer the predetermined research questions of the study.

4.0. II Data collection and sources

This research is a case survey of two Thai beers and uses both primary and secondary data. Primary data will be collected by observation, studying of beer advertisements and by the use of questionnaires. The focus will be on two brands of beer, Chang and Singha. This data will be collected at places of beer consumption such as restaurants, bars and supermarkets selling the two brands of Thai beer, Singha and Chang where observations and interviews will be conducted to obtain views on reasons for increased consumption of the two brands. Samples of study will be chosen using probabilistic random sampling of places of consumption and the sampling of respondents.

In an effort to capture sign value behind consumption of these products in theUK, various advertisements from magazines, newspapers and internet will be sampled to obtain information on how they contribute towards enhancing product sign value. The study will finalize by investigating different factors influencing consumption of two brands of Thai beer in theUK. The questionnaires will be structured to capture all the elements of study using both open and closed ended questions. Likert point rating will be used to rate the respondents perception of factors contributing to Thai beer consumption in theUK.

Sampling of respondents will be done in two stages. First, stratified sampling technique will be employed to arrive at the venues of beer consumption. After identifying the sampling venues, random sampling of beer consumers will be conducted and questionnaires will be administered to the sampled respondents who will be required to answer the questions. Quality of measurement instrument for the research is checked during initial analysis of data and should follow the one in the literature and reliability test of measurement instrument are conducted before final analysis of collected data.

The research sample will constitute people of all ages, gender and geographic locations of theUK. Secondary data will be obtained from reliable sources and should constitute the subject matter of this research, which is sign value of the two Thai beers which has gained popularity in theUKmarket. Information on pricing will be used to assess whether price variations of two Thai beers inUKresulted in changes in consumption. A clear examination of advertising trends of the two products and customers’ response will be examined to asses the impact of advertisement on beer consumption in theUK, (Kruma, 2010).

Finally an evaluation of changes in product quality, packaging and tastes for two types of Thai beers with their corresponding impact on sales volume will be used to asses whether changes in tastes have any significant impact on beer consumption in theUKmarket. However, data collection exercise may be hampered by lack of cooperation from respondents since they may be drunk and give out false information which may compromise the results.

Collection of data in bars and restaurants may require permission and escort from law enforcers because of the likely dangers one encounters when dealing with drunkards. One may also need to be psychological prepared to encounter resistance and other forms of abuse while dealing with such kind of respondents.

5.0 III. Data analysis and presentation

This paper analyzes factors influencing high consumption of Thai beer inUK, by analyzing the contributions of sign value, price and taste of beers. It uses both primary and secondary information obtained from beer consumers and beer advertisements. The information obtained will be analyzed using the statistical program for social sciences. Data results will also be presented in form of graphs, percentages, mean, mode and other forms of statistical presentation.

Data cleaning will involve inspection of questionnaires during data entry stage to determine the response rate. Initial analysis will be conducted before data cleaning to establish data quality using different statistical methods such as frequency counts, air tables, descriptive statistics, normality and associations’ methods of statistical analysis whose results will be compared with the results of final data analysis. However the method of analysis during cleaning process will be the same method to be used in the final analysis of this research. This helps to determine whether the cleaning process did interfere with crucial information for the research.

Secondary information from media and internet advertisement will be analyzed using qualitative methods of analysis from which researcher’s judgment will be used to determine the extend of sign value contained in advertisements for the two brands of Thai beer. Stability tests will be carried out to determine the reliability of data results. The research equation will consists of beer consumption as the independent variable and sign values, beer price and beer tastes as the dependent variables. The interdependency between the dependent variables will be analyzed using t- statistics.

 

 

Operation Plan
Discuss the importance of Medicheck…………………

Business location
While the team gathered information about the usage of Medicheck, through out the country, it was noted that the customers wanted a central place or specific places they could gain access to the products faster. Furthermore, it became clear that the business had to be set in a major city where most people were in need of constant reminders to take their medicine due to the nature of their demanding jobs. Additionally, since the device could be accessed via their smart phones, the distributor outlets will be located in areas where most of the populations have smart phones in order to capitalize on profits. With the company having its headquarters near its business outlets, customers will have the ease of walking into the company to offer suggestions or critic the product at their own convenience. This way, adjustments proposed and problems noted by customers will be dealt with swiftly and expeditiously.
Being a new product the location of the business meets the criteria of the company because the company needs to keep customer relation close to ensure any problems are dealt with. Additionally the location of the company will allow the company to have plenty of space to handle more customers. Furthermore, the company’s location will enhance easier marketing and also allow the company to construct unique business hours so that all the customers can be served. The company will also cut down on its advertising costs.
Information Technology
MediCheck services will rely significantly on technology as technology has proved to be vital in today’s businesses (William, 1998). The primary technology will be the Smartphone which can be equated to a personal digital assistant in the current generation. Recently it has been found that most people own a Smartphone, the futures of a Smartphone enable people program their daily activities and hence form an essential part of the strategy of the company in marketing MediCheck (McNaughton, 2011). The software in Smartphones is open source and the company’s technicians can help in making adjustments to programs according to a customers needs.
The company too, will have to invest in the latest technology to be able to keep in track with the requirements of customers. Therefore the key department of the company will be the ecommerce and the IT infrastructure.
The company will employ the use of a website to serve as marketing, sales, information, communication and collaboration tool (Frank, 1997). This way the customers can request for additional information and even request more services or order for services online (Importance of Websites in Modern Business, n.d). The company will also create an online payment mechanism as it has been noted currently that most of technology’s business generates most of its revenue from online sells (Paunov &Vickery, 2004). Therefore a business website will form an integral part of the company’s business model. Furthermore availability of a website boosts the credibility of a company, while at the same time increasing efficiency in service delivery.
Manufacturing
The Company sources most of its manufacturing product domestically as well as China (most of the products come from China). This is to minimize costs and therefore allow production flexibility and eradicating long shipping times.
A proper audit has been carried out on the Chinese products and they have been verified as capable and of best quality to manufacture the products associated with MediCheck. The company has had to verify the quality of the Chinese products because currently the company is using ISO 9002 factory approved assure consistency. The company chosen in China has got all near Hong Kong port and therefore this makes exportation convenient.
A prototype of the equipment to be used has already been sent to China to assure us of accuracy in production and also help in prize estimation and also help in determining pricing, tooling time, shipping and production.
The product however, doesn’t need fresh tooling to create other custom moulds. The company has signed a contract with the Chinese company and it is clear that our company owns all the rights, interest and title to the moulds thereof, and the moulds are to be used specifically for our company’s products and orders and that we reserve revocation orders on the moulds at any given period as the company deems fit.
Staff
Ken Peters
He is the founder and manager of the company. He has got an MBA in Strategic Management form the University of Chicago. He is a good project manager and a visionary leader.
Management Exposure
He has served at the Centre for Heart Disease as its GM for 5 years. Initially he was employed as GM at California General Hospital.
Financial Analysis experiences
He has also worked as a financial analyst for a period of three years and he worked with 2 companies related with health care providence. They include:
> Health International
> Heart care International

Peter Kenneth
“He is the co-founder of the company and a guru in sales and marketing. He has an MBA form Texas University and has 12 years experience in the sales and marketing field. He has worked with three top international companies which include:
> Johnson and Johnson
> Giant Pharmaceuticals
The two will form an integral part of the company organization with the remaining workers assisting with organizational implementation.
Financial planning
The Company has always funded itself in its previous projects. Most of the funds have been generated internally with the company’s founders investing their personal savings into the business. However the magnitude of this venture necessitates outside funding which has been arranged with two banks financing the venture for the next five years to a tune of $10 million. However, the company is seeking an initial equity of $3 million to help in expanding its operation, to further its marketing activities and accelerate its sales and build its management team. The company further expects donations from two other companies amounting to $5 million after two years to help in expanding the company further.

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Develop a job / task analysis for one ,…. Prepare a two to three (2-3) page analysis……………..

Develop a job / task analysis for one ,…. Prepare a two to three (2-3) page analysis……………..

 

Managers must decide what their employees need to learn before training them. The foundation for successful training and development comes as a result of careful analysis. To determine which tasks an employee needs to undertake and the standards of performance a manager has to carry out a job or task analysis. The ultimate purpose of conducting a job/task analysis is to produce a properly trained person.

The job analysis process produces important tools such as job performance standards, job breakdowns and list of tasks or duties. The list of duties or job descriptions states the specific duties that an employee must perform. A customer service representative in a call center is one who serves as direct point of contacts for clients. He/she needs to interact with customers to offer information in response to inquiries about a company’s service or product and to handle or resolve complaints. Customer inquiries may involve routine questions or requests therefore a customer service representative is required to make follow-ups with an individual client until an issue is resolved or a query is answered. Nevertheless, a customer service representative needs to assist clients in making decisions on the type of products or services that would suit their needs. Updated records of transactions and maintained databases must be kept for accountability or transparency purposes. Transfer of calls to another agent is acceptable if the latter is better placed at responding to the customer’s needs. To ensure that company protocols and policies are being adhered to supervisors, are required to tape telephone calls and review conversations. Nonetheless, patience is needed while dealing with customers because some of them can be difficult and agonizing to relate with. A bachelor’s degree holder with a high school course in computer, business or English is an ideal candidate for working in a customer service call center.(Hadass,2005) Candidates who are professional and friendly play a crucial role in building interface between clients and the company. The ability to communicate in foreign languages and having bilingual skills is an added advantage for any candidate seeking out for this job. Objectives for this entry level job are as follows: to enhance interface between customers and the company; to ensure maximum customer satisfaction; to ensure timely customer delivery of products and services; to build customer confidence towards the company; to answer telephone calls within two rings and to ensure that customer complaints and queries are handled and dealt with effectively.

An example of a customized task analysis

What does the trainee need to know/does he have the ability to perform this job Can it be taught and someone learns/tackles it in about 30 minutes
Tasks Yes No
Handling client complaints or messages
Responding to customer queries
Keying in of data or information in computer
Urgency in answering telephone calls
Communicate with reception supervisor

In order to support this job and its corresponding tasks I have identified opportunities for appropriate training. A customer representative should have good communication skills that will assist him in interacting with customers and fellow workmates. Since this is a customer service call centre he must know how to respond to customer’s queries or concerns. A customer representative must be quick to respond to urgent calls because any delays can make the customer lose confidence in the company. Since the company aims at retaining customers it is important for every employee to be timely and accurate in handling customer’s needs. Customer service representatives are supposed to observe confidentiality at work especially when they are confronted with personal information by a client. Exposing a client’s private details is prohibited and if any one is found leaking any information he/she is liable for suspension. Customer service representatives ought to be fluent in delivering speech or conversing (Hecker, 2005). A client should be in a position to comprehend and understand the instructions he/she is being given by a service representative.

Customer satisfaction is the key aspect in our organization, thus an employee has to see to it that a customer is satisfied at all times. An employee needs to observe the rules and regulations of the organization. For instance, one must report to work on time, he/she must be available when need arises. Since computers and telephones are used as a medium of communication, it is crucial for a customer representative to be equipped with ICT skills (Autor, 2003). There is need to provide a conducive working environment. For example, the working area for a call centre must be well lit and clean. A crowded and noisy environment is not ideal, since it makes work appear more stressful and repetitive with less time between calls. Working in an office or help desk is ideal for customer care representatives working outside of a call center area. Customer service jobs offer entry level opportunities because workers with experience tend to move up within the company into managerial or supervisory posts. Representatives are better placed in using their knowledge to improve goods and services. Chances of being enrolled in this field prove to be high with many job openings as opposed to job seeking. Customer service call center is best suited for work schedules that are flexible and part-time work since more organizations opt to cut costs of labor by employing workers on a temporary basis. Organizations that deal with airline, telecommunication or banking services are likely to benefit from this type of job/task analysis.

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Discuss about changes for Savile Group……………………………

Discuss about changes for Savile Group……………………………

TABLE OF CONTENTS

TOPIC PAGE

EXECUTIVE SUMMARY………………………………………………3

INTRODUCTION……………………………………………………….3

LITERATURE REVIEW………………………………………………..3

METHOD…………………………………………………………………6

RESULTS/FINDINGS…………………………………………………10

DISCUSSION/ANALYSIS…………………………………………….10

EVALUATION………………………………………………………….10

CONCLUSION…………………………………………………………11

RECOMMENDATIONS……………………………………………..11

REFERENCES…………………………………………………………..12

EXECUTIVE SUMMARY

The Savile Group is facing a challenge on its reorganisation due to increased competition and condensed market share for its products. The firm must implement the relevant diagnostic and change models to ensure the competitiveness of its products in the market. It should reorganize the main product lines that are under threat to ensure the growth of its market share. This is only attainable by adopting a sustainable change strategy that will yield results.

INTRODUCTION

The global business scene has undergone major milestones due to rapid developments in the technological and social scenes. Major realignments are being witnessed as the main industry players seek to preserve their market share. They are adopting many ways to ensure they remain dominant in their industry and it is up to the upcoming businesses to come up with clear business strategies that will effect the desired changes for them to remain competitive in the industry. They must also devise ways to inform the market of the availability of their products and why they should prefer them over the other competing varieties. This study seeks to analyse the underlying problem of competition and product penetration for the Savile group brands and the need for organizational change to combat these challenges.

LITERATURE REVIEW

The Savile Group is facing a complexity of issues due to the various changes that have occurred and continue to occur both in and outside the company. Westover, 2010 says that these changes are usually brought about by technical, political and cultural factors. Technical changes are mainly due to the advancement in the applications and systems used to carry out the various duties. Political changes are due to the influence of power that causes realignments in the business sector and also the allocation of resources. Cultural changes are mainly brought about by people’s beliefs and their values which may alter the cultural diversity and also the demographic composition of society. Wick, 2008, explains that for an organization to remain competitive it must devise clear strategies that will act as a guide in confronting the underlying issues of competition and staff reorganization. This is also exemplified by Nasim, 2011 who says that there is need for the identity of the areas that needs the change and then there should be reviews conducted to assess the necessity for that change. This assessment will involve the company giving its input of the expected benefits if the changes are implemented. The company will be required to give updates on its analysis so that the pros and cons of the impending changes can be weighed and determine the best way forward.

Goksoy, 2012 explains an elaborate process that should be followed in the identification and analysis stages. These are very important stages because they will determine the level of enthusiasm that the impending changes will be received with by the employees of the organization. The company must revisit its mission and vision to see whether the aspired changes are in conformity. This will call for the firm to also reassess the change agents it wants to put into use (Dijan, 2011). The company must get the best so that the ideas and procedures it will put in place can be innovative and ones that will minimise the exposure of the company to risk. The managers will also be required to have clear management philosophy as this will act as the drive towards attainment of these changes. They must be honest with the employees so as to cultivate teamwork (Kathy, 2011). Therefore the management must come up with a common vision for change that is acceptable to all. This will ensure that everybody will be working towards the attainment of the goals and objectives set out in that vision. They will also be expected to offer a strong leadership which will not compromise any of the standards. There should also be clear ways for measuring the success of the implemented changes to gauge whether the company is on the right track. The stakeholders involved in this process will also need to be rewarded to ensure their efforts are being recognized and appreciated. This can be done through monetary rewards or giving certificates of recognition to reward initiative (Khalid, 2011).

As outlined Ozalp, 2012, the process of business process reengineering can be used by companies like the Savile Group to assess and redefine their organizational structure to ensure there is development of the interrelated business segments to attain the desired results. This is mainly due to the realisation of the fact that the competitors are adopting clear procedures to ensure total specialization and division of labour so as all factors that are essential to the production process are optimally employed. This will require redesigning the key procedures and operations in the company to enhance total utilisation of the firm’s capacity and also make sure that all the available resources are optimally employed. The various departments in the company will require to be integrated so that each can set its own targets and be able to measure them periodically to assess reliability. This will call for the use and implementation of information technology (Michael, 2010) to ensure the data the company is relying on is realistic and up to date. The employees must therefore be continuously trained on the latest developments in the technological arena to ensure they are fully armed so that the decisions which they make concerning price suitability and competition are based on the actual market information and it will guarantee results. The company must also devise ways of adding value to the customers who are the final consumers of their products. This can be done through organizing specific customer target drives that will ensure they are rewarded for their continued loyalty to the company’s products (Davies, 2009).

METHOD

In identifying the changes that are required to be implemented the company can use the Business Process Reengineering model (Fredrick 2009). The model consists of various steps as outlined below:

Why is the change necessary?

There must be need for change in the company. All the stakeholders like the directors, employees, shareholders and even their suppliers must see the true need for change in the way the company does business.

Management’s support

The necessity for change must get the top management’s support. As the programme of change is being formalised the management must be involved to ensure they own the decision and also as a matter of procedure. This is because they will play a very important role in the implementation and enforcement stages.

Communication with employees

The need for change must be communicated to all the employees after getting the approval of the top management. The employees will know why there is need for change and the role they will be expected to play in it. They will also be made aware of the benefits they are going to get from it. This will be important in eliminating any sort of resistance that may come from the workers.

What are the objectives?

The objectives that the reengineering process seeks to achieve should be clearly stipulated (Gray , 2010). They should be compatible with the company’s mission, vision and strategy. These objectives will include increase in the product quality, reduction in the costs of production and increase in the market share. How in view of prevailing circumstances, a company can redesign its vision and mission to ensure the success of the reengineering process.

Form a reengineering team

The team that will spearhead the process is selected and the role of each team member is defined. Those selected must be experienced with implementing the process in other areas with proven results.

Determine the scope of the project and also develop a schedule

This will clearly stipulate the areas that the project will cover and the time it will take.

Identify the specific process to be reengineered

This is done and the methods to be used are also determined.

Analyse and understand the process

After identity of the process to be reengineered the team members should study it and understand its shortfalls, bottlenecks and limitations (Brown, 2011). This will ensure the same pitfalls are not repeated in what they will formulate.

Designing the new process

This is done bearing in mind the views of all stakeholders like consumers and their likes and dislikes.

Make use of Information Technology

This will ensures smooth transition from the current process to the new one.

Carry out a pilot test of the process

This will help in identifying any applicability problems and solving them before going to the market.

Carry out training

The employees who will be involved in the daily to daily handling of the process must be fully trained on it.

 

Implementation of the process

The company will be required to prepare and implement a transition plan. The management should decide whether they want the transition to be gradual or immediate.

Monitoring

The process should be closely monitored to ensure it is constantly redesigned to suit the customer’s needs and requirements.

After the company has diagnosed the areas that require change and knowing what to do there will be need to know how the requisite changes will be carried out to achieve the desired objectives. The company can use the Kotters Change Model (Hicks, 2009).

The model has eight steps;

There should be urgency in implementing the changes to attain results
Insist on teamwork by identifying the key personnel who will push the change forward.
There should be a vision for the change (John, 2008). The main values that are central for the achievement of the change should be defined.
The vision should be communicated to all the stakeholders.
Any obstacles identified should be removed.
Report on the short term achievements since starting implementing the change. This will boost morale and expectations will be high.
Build on the already attained results.
The change should finally be incorporated as part of the company’s culture to make sure its permanent.

RESULTS/ FINDINGS

The company will be required to continuously monitor the efficacy of the implemented changes in the areas of prices and product modification to ensure the desired results are achieved. The involvement of all the stakeholders especially the employees and top management will be crucial for the results to be achieved. The firm will be able to identify the main products which are under threat from the competitors and may be design closer substitutes that it will be able to price competitively to guard against its market share.

DISCUSSION/ANALYSIS

The company should adopt a very competitive model for the pricing of its products. However they should not compromise on the quality of the products. They can also seek mergers especially in the Savile brands segment. This will ensure they become the main players in that market. The competitors are small companies who can be acquired without requiring large capital outlays. This will ensure the company will increase its product range and will be able to edge the other competitors. In the outplacement business the company can issue more shares to the public to ensure it has a large capital base to provide more products.

EVALUATION

The changes carried out were effective because of the acceptability they got from the stakeholders and also the wide appeal they generated. The management team and the employees were very enthusiastic about the changes due to the underlying benefits both in the short and long run.

CONCLUSION

There is constant need for companies to carry out studies on the suitability of their businesses to their target markets. This will help them identify the areas that need improvement and the best remedies. In doing this the company will seek to employ known and tested solutions to these problems. This will ensure realisation of set targets and objectives.

RECOMMENDATIONS

The company should be assessing the impact of the implemented changes constantly and devise modifications to them or come up with other new strategies. This is due to the changing market conditions and requirements that the company has no control over. These include inflationary pressures, competing prices and government regulations. The company should therefore carry out market surveys and consult with relevant government agencies before determining the way forward.

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Providing an overview of the business environment of China suitable for the orientation of British expatriate managers…….

Providing an overview of the business environment of China suitable for the orientation of British expatriate managers…….

Table of Contents

3 1.0 Introduction
3 1.1 China’s Business Environment Analysis
3 1.2 Business/Market Analysis
4 1.3 Legal Environment
5 1.4 Political Environment
5 1.5 Social Cultural Environment
8 1.6 Conclusion

China’s Business Environment

1.0 Introduction
With the onset of globalization, it has become imperative for businesses to seek new markets for commercial transactions and alternative investments. Companies that have existed within a country or within a certain jurisdiction have had to deal with market saturation due to entry of new businesses into the already complex UK business environment. While some companies have been busy merging with their competitors, other companies have chosen a different route; that of seeking foreign markets through company expansions (Douglas & Craig, 2011). It is on the second premise that Pasta & Pasta rely upon. Having conquered the British market, it’s paramount to try conquering other markets to expand the international outlook as well as capitalize on the profits.
However, entry into a new market may not seem easy, there are a lot factors to be considered to guarantee successful entry into a foreign market. This paper is going to look into the business environment in China so that Pasta & Pasta can make informed choices before entering the market. In particular, the paper is going to look into the business environment, legal environment, political environment, the values and norms of the country as well as considering the Hofstede’s model of cultural dimension. At the end of the paper the British expatriate managers would be able to anticipate the type of environment they are to encounter in China.

1.1China’s Business Environment Analysis
1.2 Business/Market Analysis
China has posited positive growth rate in the last few years and this has attracted investors to the country. With a growth rate of 10% every year, the market in China has proved extremely viable for foreign investment. Pasta & Pasta Company could benefit from this growth rate and hence expand the company’s portfolio. The Chinese population is a factor to consider because they provide ready market for the countries goods and services. The Chinese market was ranked fourth prior to 2008 and it is expected to grow and topple Germany from the third spot if the current economy growth persists. It can confidently be construed that its (China’s) economy is the most promising market because of its posited economic growth. However, when investing in China one has to understand the demographics of the country because there is uneven distribution of resources with the rich living in urban areas while the poor live in rural areas. This has created social inequality and hence encouraging political instability. Therefore the company has to look for ways to create better relations with all the customers despite their class (Barbara, 2008).

1.3 Legal Environment
In a bid to attract more foreign investors, the Chinese government has put in place legislations, regulation, reduction of taxes and principles to encourage healthy business competition. It has put in place comprehensive labor laws, safety laws, health laws as well as enactment of copyright legislation to help companies preserve their innovation while in the Chinese market. The copyright laws are of importance to Pasta & Pasta as they will help in patenting new flavors it innovates for their products. This will promote fair business competition. The Chinese government overhauled its old business legislations as they only served to scare investors and hence failing to promote foreign investment.

1.4 Political Environment
The political environment in China is conducive for foreign as well as local businesses. The country has recently enjoyed political stability which is a great motivator for direct foreign investment. However, there is still civil unrest especially from the lower class citizens who have not benefited from the current financial affluence of the country.

1.5 Social Cultural Environment
The Chinese government is communist oriented; this implies that the Chinese do encourage a free market. The main impediment in the cultural environment is the unequal distribution of resources. This has created different classes or social strata, with the margins of poverty between the poor and the rich being very high. Such a disparity has narrowed the business scope of some businesses as they have ended up structuring their products to suit the rich/wealthy in the society. Therefore to have a national outlook Pasta & Pasta should structure their products to fit the whole society in order to gain acceptance wholly (Gutierrez et al, 2011); this will also help the company remain viable in the market for longer a period (Marian, 1997).

When penetrating a new market, several cultural dimensions have t o be considered as they make a company appreciate and understand the values of work places around the globe. According to Hofstede, there exist five principle cultural dimensions that have to be considered (Hofstede’s Cultural Dimension: Understanding Workplace Values around the World, n.d):
a). Power/Distance (PD). It is the degree of inequality prevalent in a society; this inequality is condoned though by the ruling class as well as the subjects alike. If the PD score is high it means that the prevalent conditions are tolerated and people conform to their societal status. The reverse is always true. In the UK, Britain has got a low ranking in the power distance perspective. The society in the UK and especially the higher class has got a low PDI as compared to the working class in the same society. The situation however is different in China with the country experiencing a higher PDI ranking. The society in China believes that the inequalities between people are tolerable and hence acceptable. The society tends to think that people should therefore not have ambitions that surpass their rank. Therefore Pasta and Pasta should consider this when they are expanding to China.
b). Individualism (IDV). It is the potency possessed by individuals in their societal relationship. The higher the IDV the more loose the connection between individuals and diminutive sharing responsibility, the opposite is true too. In the UK the IDV is relatively high at almost 90%. It fosters what has been referred to as a ‘ME’ culture as children are encouraged from an early age to think on their own and find on their own what their unique attributes are. This is different when compared to the Chinese environment where people favour a ‘WE’ culture where people are more committed to a group. China has got a pretty low IDV index at almost 20%. Therefore Pasta and Pasta should consider this too.
c). Masculinity (MAS). It refers to the way a society adheres to the traditional aspect of gender roles. Societies with high MAS expect the men to be tough and act as the provider for the family. Societies with low MAS have blurred responsibilities. Roles of both genders are not properly differentiated. Women are allowed to work at the same rate with the male gender in society. China has got a high MAS and it is a basically a male dominated society. Chinese work hard and they sacrifice their leisure and family time and priorities work. the society has got individuals who have left their families and have migrated to the city to work hard and support their families. This has been replicated in the education with most Chinese students putting much emphasis on their studies as they realize this is the only way they can succeed in life. The UK is also a masculine society and has got the same score margin as China [i.e. 66%].
d). Uncertainty/Avoidance Index (UAI). It refers to the anxiety degree of a given society in different and unknown situations. Societies with UAI try their level best to avoid situations that are ambiguous in nature. In such a society, the people are governed by rules and orders. In low UAI societies there are fewer rules and the people are encouraged to discover ‘truth’ on their own. China has got a very low score in the UAI. The same can be said of the UK society which has got the same low score [around 30%].
e). Long term Orientation (LTO). It refers to how society opposes short term values in favor of long term values. This was Hofstede’s inclusion after he realized that Asian states that were linked to the philosophy of Confucian behaved differently as compared to Western cultures. They tend to avoid losses as it may cause public embarrassment. The UK society scores lowly in the LTO [25%] compared to a high score of about 118% in China.

 

1.6 Conclusion
Pasta & Pasta managers should consider all the requirements posited above for a successful penetration into the Chinese market. Overlooking the recommendations could prove disastrous in acquiring the new Chinese market and hence a failure in its endeavors.

References

Barbara, B.J. (2008) Build Customer Relationships That Last, Seeking and Keeping your Customers. Harvard Business Review-A Harvard Business Review Paperback, No. 90063

Douglas, S. P, Craig S. (2011). Convergency and Divergency: Developing a Semiglobal
marketing strategy. Journal of international marketing. American marketing association.

Gutierrez S, G.J. et al. (2011) customer satisfaction; hospitality industry perception. Source: Advances in Competitiveness Research; 2011, Vol. 19 Issue 3/4, p17-31, 15p. Guadalajara (Mexico)

Hofstede’s Cultural Dimension: Understanding Workplace Values around the World. (Online) Accessed 29th April 2012 Retrieved from http://www.mindtools.com/pages/article/newLDR_66.htm

Marian, B. W. (1997) Clear IMC goals build strong relationships. Marketing News

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Posted on

Providing an overview of the business environment of China suitable for the orientation of British expatriate managers….

Providing an overview of the business environment of China suitable for the orientation of British expatriate managers…….

Table of Contents

3 1.0 Introduction
3 1.1 China’s Business Environment Analysis
3 1.2 Business/Market Analysis
4 1.3 Legal Environment
5 1.4 Political Environment
5 1.5 Social Cultural Environment
8 1.6 Conclusion

China’s Business Environment

1.0 Introduction
With the onset of globalization, it has become imperative for businesses to seek new markets for commercial transactions and alternative investments. Companies that have existed within a country or within a certain jurisdiction have had to deal with market saturation due to entry of new businesses into the already complex UK business environment. While some companies have been busy merging with their competitors, other companies have chosen a different route; that of seeking foreign markets through company expansions (Douglas & Craig, 2011). It is on the second premise that Pasta & Pasta rely upon. Having conquered the British market, it’s paramount to try conquering other markets to expand the international outlook as well as capitalize on the profits.
However, entry into a new market may not seem easy, there are a lot factors to be considered to guarantee successful entry into a foreign market. This paper is going to look into the business environment in China so that Pasta & Pasta can make informed choices before entering the market. In particular, the paper is going to look into the business environment, legal environment, political environment, the values and norms of the country as well as considering the Hofstede’s model of cultural dimension. At the end of the paper the British expatriate managers would be able to anticipate the type of environment they are to encounter in China.

1.1China’s Business Environment Analysis
1.2 Business/Market Analysis
China has posited positive growth rate in the last few years and this has attracted investors to the country. With a growth rate of 10% every year, the market in China has proved extremely viable for foreign investment. Pasta & Pasta Company could benefit from this growth rate and hence expand the company’s portfolio. The Chinese population is a factor to consider because they provide ready market for the countries goods and services. The Chinese market was ranked fourth prior to 2008 and it is expected to grow and topple Germany from the third spot if the current economy growth persists. It can confidently be construed that its (China’s) economy is the most promising market because of its posited economic growth. However, when investing in China one has to understand the demographics of the country because there is uneven distribution of resources with the rich living in urban areas while the poor live in rural areas. This has created social inequality and hence encouraging political instability. Therefore the company has to look for ways to create better relations with all the customers despite their class (Barbara, 2008).

1.3 Legal Environment
In a bid to attract more foreign investors, the Chinese government has put in place legislations, regulation, reduction of taxes and principles to encourage healthy business competition. It has put in place comprehensive labor laws, safety laws, health laws as well as enactment of copyright legislation to help companies preserve their innovation while in the Chinese market. The copyright laws are of importance to Pasta & Pasta as they will help in patenting new flavors it innovates for their products. This will promote fair business competition. The Chinese government overhauled its old business legislations as they only served to scare investors and hence failing to promote foreign investment.

1.4 Political Environment
The political environment in China is conducive for foreign as well as local businesses. The country has recently enjoyed political stability which is a great motivator for direct foreign investment. However, there is still civil unrest especially from the lower class citizens who have not benefited from the current financial affluence of the country.

1.5 Social Cultural Environment
The Chinese government is communist oriented; this implies that the Chinese do encourage a free market. The main impediment in the cultural environment is the unequal distribution of resources. This has created different classes or social strata, with the margins of poverty between the poor and the rich being very high. Such a disparity has narrowed the business scope of some businesses as they have ended up structuring their products to suit the rich/wealthy in the society. Therefore to have a national outlook Pasta & Pasta should structure their products to fit the whole society in order to gain acceptance wholly (Gutierrez et al, 2011); this will also help the company remain viable in the market for longer a period (Marian, 1997).

When penetrating a new market, several cultural dimensions have t o be considered as they make a company appreciate and understand the values of work places around the globe. According to Hofstede, there exist five principle cultural dimensions that have to be considered (Hofstede’s Cultural Dimension: Understanding Workplace Values around the World, n.d):
a). Power/Distance (PD). It is the degree of inequality prevalent in a society; this inequality is condoned though by the ruling class as well as the subjects alike. If the PD score is high it means that the prevalent conditions are tolerated and people conform to their societal status. The reverse is always true. In the UK, Britain has got a low ranking in the power distance perspective. The society in the UK and especially the higher class has got a low PDI as compared to the working class in the same society. The situation however is different in China with the country experiencing a higher PDI ranking. The society in China believes that the inequalities between people are tolerable and hence acceptable. The society tends to think that people should therefore not have ambitions that surpass their rank. Therefore Pasta and Pasta should consider this when they are expanding to China.
b). Individualism (IDV). It is the potency possessed by individuals in their societal relationship. The higher the IDV the more loose the connection between individuals and diminutive sharing responsibility, the opposite is true too. In the UK the IDV is relatively high at almost 90%. It fosters what has been referred to as a ‘ME’ culture as children are encouraged from an early age to think on their own and find on their own what their unique attributes are. This is different when compared to the Chinese environment where people favour a ‘WE’ culture where people are more committed to a group. China has got a pretty low IDV index at almost 20%. Therefore Pasta and Pasta should consider this too.
c). Masculinity (MAS). It refers to the way a society adheres to the traditional aspect of gender roles. Societies with high MAS expect the men to be tough and act as the provider for the family. Societies with low MAS have blurred responsibilities. Roles of both genders are not properly differentiated. Women are allowed to work at the same rate with the male gender in society. China has got a high MAS and it is a basically a male dominated society. Chinese work hard and they sacrifice their leisure and family time and priorities work. the society has got individuals who have left their families and have migrated to the city to work hard and support their families. This has been replicated in the education with most Chinese students putting much emphasis on their studies as they realize this is the only way they can succeed in life. The UK is also a masculine society and has got the same score margin as China [i.e. 66%].
d). Uncertainty/Avoidance Index (UAI). It refers to the anxiety degree of a given society in different and unknown situations. Societies with UAI try their level best to avoid situations that are ambiguous in nature. In such a society, the people are governed by rules and orders. In low UAI societies there are fewer rules and the people are encouraged to discover ‘truth’ on their own. China has got a very low score in the UAI. The same can be said of the UK society which has got the same low score [around 30%].
e). Long term Orientation (LTO). It refers to how society opposes short term values in favor of long term values. This was Hofstede’s inclusion after he realized that Asian states that were linked to the philosophy of Confucian behaved differently as compared to Western cultures. They tend to avoid losses as it may cause public embarrassment. The UK society scores lowly in the LTO [25%] compared to a high score of about 118% in China.

 

1.6 Conclusion
Pasta & Pasta managers should consider all the requirements posited above for a successful penetration into the Chinese market. Overlooking the recommendations could prove disastrous in acquiring the new Chinese market and hence a failure in its endeavors.

References

Barbara, B.J. (2008) Build Customer Relationships That Last, Seeking and Keeping your Customers. Harvard Business Review-A Harvard Business Review Paperback, No. 90063

Douglas, S. P, Craig S. (2011). Convergency and Divergency: Developing a Semiglobal
marketing strategy. Journal of international marketing. American marketing association.

Gutierrez S, G.J. et al. (2011) customer satisfaction; hospitality industry perception. Source: Advances in Competitiveness Research; 2011, Vol. 19 Issue 3/4, p17-31, 15p. Guadalajara (Mexico)

Hofstede’s Cultural Dimension: Understanding Workplace Values around the World. (Online) Accessed 29th April 2012 Retrieved from http://www.mindtools.com/pages/article/newLDR_66.htm

Marian, B. W. (1997) Clear IMC goals build strong relationships. Marketing News

PLACE AN ORDER TODAY & GET 15% DISCOUNT (CODE GAC15)

 

 

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.Discuss the irony othe statement “Beauty is only skin deep” from botha medical an physical aspect.

1.Discuss the irony othe statement “Beauty is only skin deep” from botha medical an physical aspect.

2.what are some ways that remessaging can help us to reach our goas in ad out of class?
3.Why refocus and reassure woul bst help someone to reace negative self-talk? Why? 4.State the difference between the CMS-1500 and UB-04(CMS-1450)? Why is the billing process important? explain?

5.List two reasons why the HIM Department reviews patent medial records.

6.Discuss the reltisip between patient accouts, data flow and charge capture.

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How did the emergence of E-commerce revolutionized the structures of business organizations and the buying behaviour of consumer ?

The topic is

How did the emergence of E-commerce revolutionized the structures of business organizations and the buying behaviour of consumer ? The case of Amazon. How did E-commerce affected the businesses around the globe in last decade which caused technological, cultural and structure changes in organizations, and the affect of the emerging E-commerce on customers buying behaviour, what are customers looking for, how easy is for the customer to get to what they need and how convenient can it be for the, and the threats of cybercrimes, frauding etc in E-commerce, also how cost effective it is for online businesses……..

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Posted on

Providing an overview of the business environment of China suitable for the orientation of British expatriate managers…….

Providing an overview of the business environment of China suitable for the orientation of British expatriate managers…….

Table of Contents

3 1.0 Introduction
3 1.1 China’s Business Environment Analysis
3 1.2 Business/Market Analysis
4 1.3 Legal Environment
5 1.4 Political Environment
5 1.5 Social Cultural Environment
8 1.6 Conclusion

China’s Business Environment

1.0 Introduction
With the onset of globalization, it has become imperative for businesses to seek new markets for commercial transactions and alternative investments. Companies that have existed within a country or within a certain jurisdiction have had to deal with market saturation due to entry of new businesses into the already complex UK business environment. While some companies have been busy merging with their competitors, other companies have chosen a different route; that of seeking foreign markets through company expansions (Douglas & Craig, 2011). It is on the second premise that Pasta & Pasta rely upon. Having conquered the British market, it’s paramount to try conquering other markets to expand the international outlook as well as capitalize on the profits.
However, entry into a new market may not seem easy, there are a lot factors to be considered to guarantee successful entry into a foreign market. This paper is going to look into the business environment in China so that Pasta & Pasta can make informed choices before entering the market. In particular, the paper is going to look into the business environment, legal environment, political environment, the values and norms of the country as well as considering the Hofstede’s model of cultural dimension. At the end of the paper the British expatriate managers would be able to anticipate the type of environment they are to encounter in China.

1.1China’s Business Environment Analysis
1.2 Business/Market Analysis
China has posited positive growth rate in the last few years and this has attracted investors to the country. With a growth rate of 10% every year, the market in China has proved extremely viable for foreign investment. Pasta & Pasta Company could benefit from this growth rate and hence expand the company’s portfolio. The Chinese population is a factor to consider because they provide ready market for the countries goods and services. The Chinese market was ranked fourth prior to 2008 and it is expected to grow and topple Germany from the third spot if the current economy growth persists. It can confidently be construed that its (China’s) economy is the most promising market because of its posited economic growth. However, when investing in China one has to understand the demographics of the country because there is uneven distribution of resources with the rich living in urban areas while the poor live in rural areas. This has created social inequality and hence encouraging political instability. Therefore the company has to look for ways to create better relations with all the customers despite their class (Barbara, 2008).

1.3 Legal Environment
In a bid to attract more foreign investors, the Chinese government has put in place legislations, regulation, reduction of taxes and principles to encourage healthy business competition. It has put in place comprehensive labor laws, safety laws, health laws as well as enactment of copyright legislation to help companies preserve their innovation while in the Chinese market. The copyright laws are of importance to Pasta & Pasta as they will help in patenting new flavors it innovates for their products. This will promote fair business competition. The Chinese government overhauled its old business legislations as they only served to scare investors and hence failing to promote foreign investment.

1.4 Political Environment
The political environment in China is conducive for foreign as well as local businesses. The country has recently enjoyed political stability which is a great motivator for direct foreign investment. However, there is still civil unrest especially from the lower class citizens who have not benefited from the current financial affluence of the country.

1.5 Social Cultural Environment
The Chinese government is communist oriented; this implies that the Chinese do encourage a free market. The main impediment in the cultural environment is the unequal distribution of resources. This has created different classes or social strata, with the margins of poverty between the poor and the rich being very high. Such a disparity has narrowed the business scope of some businesses as they have ended up structuring their products to suit the rich/wealthy in the society. Therefore to have a national outlook Pasta & Pasta should structure their products to fit the whole society in order to gain acceptance wholly (Gutierrez et al, 2011); this will also help the company remain viable in the market for longer a period (Marian, 1997).

When penetrating a new market, several cultural dimensions have t o be considered as they make a company appreciate and understand the values of work places around the globe. According to Hofstede, there exist five principle cultural dimensions that have to be considered (Hofstede’s Cultural Dimension: Understanding Workplace Values around the World, n.d):
a). Power/Distance (PD). It is the degree of inequality prevalent in a society; this inequality is condoned though by the ruling class as well as the subjects alike. If the PD score is high it means that the prevalent conditions are tolerated and people conform to their societal status. The reverse is always true. In the UK, Britain has got a low ranking in the power distance perspective. The society in the UK and especially the higher class has got a low PDI as compared to the working class in the same society. The situation however is different in China with the country experiencing a higher PDI ranking. The society in China believes that the inequalities between people are tolerable and hence acceptable. The society tends to think that people should therefore not have ambitions that surpass their rank. Therefore Pasta and Pasta should consider this when they are expanding to China.
b). Individualism (IDV). It is the potency possessed by individuals in their societal relationship. The higher the IDV the more loose the connection between individuals and diminutive sharing responsibility, the opposite is true too. In the UK the IDV is relatively high at almost 90%. It fosters what has been referred to as a ‘ME’ culture as children are encouraged from an early age to think on their own and find on their own what their unique attributes are. This is different when compared to the Chinese environment where people favour a ‘WE’ culture where people are more committed to a group. China has got a pretty low IDV index at almost 20%. Therefore Pasta and Pasta should consider this too.
c). Masculinity (MAS). It refers to the way a society adheres to the traditional aspect of gender roles. Societies with high MAS expect the men to be tough and act as the provider for the family. Societies with low MAS have blurred responsibilities. Roles of both genders are not properly differentiated. Women are allowed to work at the same rate with the male gender in society. China has got a high MAS and it is a basically a male dominated society. Chinese work hard and they sacrifice their leisure and family time and priorities work. the society has got individuals who have left their families and have migrated to the city to work hard and support their families. This has been replicated in the education with most Chinese students putting much emphasis on their studies as they realize this is the only way they can succeed in life. The UK is also a masculine society and has got the same score margin as China [i.e. 66%].
d). Uncertainty/Avoidance Index (UAI). It refers to the anxiety degree of a given society in different and unknown situations. Societies with UAI try their level best to avoid situations that are ambiguous in nature. In such a society, the people are governed by rules and orders. In low UAI societies there are fewer rules and the people are encouraged to discover ‘truth’ on their own. China has got a very low score in the UAI. The same can be said of the UK society which has got the same low score [around 30%].
e). Long term Orientation (LTO). It refers to how society opposes short term values in favor of long term values. This was Hofstede’s inclusion after he realized that Asian states that were linked to the philosophy of Confucian behaved differently as compared to Western cultures. They tend to avoid losses as it may cause public embarrassment. The UK society scores lowly in the LTO [25%] compared to a high score of about 118% in China.

 

1.6 Conclusion
Pasta & Pasta managers should consider all the requirements posited above for a successful penetration into the Chinese market. Overlooking the recommendations could prove disastrous in acquiring the new Chinese market and hence a failure in its endeavors.

References

Barbara, B.J. (2008) Build Customer Relationships That Last, Seeking and Keeping your Customers. Harvard Business Review-A Harvard Business Review Paperback, No. 90063

Douglas, S. P, Craig S. (2011). Convergency and Divergency: Developing a Semiglobal
marketing strategy. Journal of international marketing. American marketing association.

Gutierrez S, G.J. et al. (2011) customer satisfaction; hospitality industry perception. Source: Advances in Competitiveness Research; 2011, Vol. 19 Issue 3/4, p17-31, 15p. Guadalajara (Mexico)

Hofstede’s Cultural Dimension: Understanding Workplace Values around the World. (Online) Accessed 29th April 2012 Retrieved from http://www.mindtools.com/pages/article/newLDR_66.htm

Marian, B. W. (1997) Clear IMC goals build strong relationships. Marketing News

 

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