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segmentation of hersheys chocolate

segmentation of hersheys chocolate
Study Books Used in Class:
principles and practise of marketing ….david jobber and fiona ellis chadwick
also principles and practise of marketing by jim blythe
principles of marketing 14th edition -philip kotler and gary armstrong
http://articles.latimes.com/2008/feb/19/business/fi-bliss19

http://books.google.co.uk/books?id=mePkn5BLjLIC&pg=PA208&lpg=PA208&dq=hershey+chocolate+market+segmentation&source=bl&ots=IPURiQD2-P&sig=WuNH01nTnagIWyGUXmG16JUJLVg&hl=en&sa=X&ei=QfRfUr_hLqrC7Aams4CgBQ&ved=0CEkQ6AEwBA#v=onepage&q&f=true

http://www.jamielonie.com/jamielonie.com/Portfolio_files/Hershey_Research_Report.pdf
Description: descrption of segmentation with adetailed graphic account …..bussiness chosen is hersheys
explain the relevance of segmentation to ur chosen 21 century bussiness
explain make a plan,interpret and account for,,,,give reasons
conclusion
length 2000words excluding tables graphs biliography

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abric

abric
Study Books Used in Class:
Description: select two adds of two different outfit and write about them as it says in the instruction in the attachment and there also an example of how it should look like and it’s only for one add i need two different adds

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Mid Term Exam
Study Books Used in Class:
Description: Instructions: Do not discuss the mid-term with your Study Group members or anyone else. The mid-term is an open book exam. When quoting a reference, use proper APA style citations and then the full reference at the end of the answer to that specific question. If you have a question of clarification, post it in the designated Conference area and it will be answered for all. You are to use Times New Roman 12 pt. font, double-spacing, and 1 inch margins on all four sides.

I. Terminology definitions: Define the following Risk Management terms, and illustrate with an example in two written paragraphs per term. (6 points, 2 points each, ½ page for each, 1.5 page limit)
1) Crashing a Schedule
2) “Black Swans”
3) Decomposition of a WBS

II. Incorrect activity duration estimates may result in increased risk. Explain how methods of activity duration estimating that we have studied could be utilized to mitigate Technical Risks and Project Management Risks.
(4 points, 2 points per clear description of estimating method, ½ page for each, 1 page limit)

III. Discuss why a key motive for risk management is the identification of opportunities. Give at least one example (citing your assigned articles and/or textbook readings) about pro-active Risk Management describe how such opportunity could mitigate project risks. (3 points, 1 page limit)

IV. Case Analysis (7 points) – Instructions at the end of the case
Sam Martinez is seeking to invest a portion of his considerable assets in the “independent” electric power production industry in California, a sector projected to experience very rapid growth in the 21st century. He has set up a company “MexiEnergy Inc.” using his own
funds and those of a number of family and colleagues. The intention is to use the company to build and operate an electric power plant, and then form a non-profit organization to “donate” some of the power to social service agencies serving immigrant families in L.A.
However, the large public sector, California Energy Resources, produces most of the power for California. The main exceptions are co-generation plants associated with food processing, timber and similar industries, some small hydro plants which generate electricity for northern California via water, and purchased power from other states. California Energy operates all long distance distribution, selling electricity to municipal utilities for local distribution; brokering power sales to large industrial customers, and providing electricity wholesale to small rural customers. California Energy will buy power from independent producers, but at rather low prices negotiated privately with each potential supplier, based on “avoided costs” which vary considerably from base to peak load usage patterns.
California Energy wishes to increase its current significant dependence upon Navo Valley nuclear power reactor, which is projected to construct seven-ten more 880-megawatt units over the next twenty-five years. Should this happen, “avoided cost” for base load power could be very low. However, there is strong political pressure from a range of sources for publicly declared prices well above current avoided costs to encourage private co-generation of electrical power.
Privatization of California Energy is being argued by leading environmental groups, with a view that increases in electricity cost per unit which would decrease electricity consumption. These probabilities have been calculated as part of California Energy’s financial forecasts and risk planning.
Sam has identified what he believes to be his first big opportunity. It would involve:
1. Producing base load electric power for sale to California Energy in a northern California town using a CCGT (combined cycle gas turbine) set (2 or 3 natural gas powered turbines driving generators with waste heat producing high pressure steam to drive a steam turbine generator).
2. Providing low-pressure steam for manufacturing organizations in the immediate vicinity of the CCGT plant.
The local city has a natural gas network and supply, but the supply pipeline is not large enough to cope with the proposed CCGT. The gas supply company will provide a new main and gas at a price per unit fixed for a substantial period, but requires a “take-or-pay” contract. If MexiEnergy decides to contract to take gas from any given date — they will in effect have to pay for the contracted gas flow whether they use it or not.
A range of established suppliers of CCGT plants can provide the required equipment. They each tend to be at a different point in a cycle, which can be approximated by three phases as follows.
A) New untested design: It is expected to be of very high fuel efficiency. Initial reliability is uncertain, however, likely to be very reliable in the long run. It is claimed to have very low maintenance costs and low capital cost to encourage purchase.
B) State of the art tested design: It is of high fuel efficiency, high reliability and low maintenance costs with very high capital cost.
C) Tried and true design: It is of low fuel efficiency, moderate reliability and maintenance costs with moderate capital cost.
CCGT plant suppliers will install the major plant components on a fixed price basis. MexiEnergy Inc. has revised the scope and Contract, with stiff penalty clauses for 1) delays or 2) performance failures for which the manufacturer is responsible. However, such penalty clauses may not be operable; for example, if ground conditions are not as tested environmentally or grid connections are not in place when required.
California Energy will provide grid connections, and will not allow anyone else to do so. The plant could be delayed for weather reasons and start-up delayed due to grid hook-ups or electrical black-out failures due to ‘rolling black-outs’.
Water for the CCGT will be taken from a river which flows through the municipality. However, no Environmental permits have been granted to remove water from these rivers during the several drought years in California. Permit fees statewide are rumored to rise dramatically before construction begins.
Extraction of water requires State Govt. as well as municipal approval. Municipal planning approval is required for the plant; water pipelines, low pressure steam lines and power lines, and all construction must be scheduled dependent upon Permitting agencies.
The latter two also require provincial approvals with respect to safety issues.
Sam proposes the purchase of phase 2 (state of the art tested design) CCGT plant to be installed and running as soon as possible. His Engineering team has voted for high-fuel efficiency and low maintenance costs over price. What are the risks?
He has made you responsible for preparing an RBS and providing a Risk Assessment soon. If you succeed, in Sam’s view, you will become a Vice-President in charge of new plant developments for MexiEnergy Inc. Mr. Martinez has made it clear that he has no time for failure.

a) Based upon your understanding of Ch.6 in the Kendrick textbook, what schedule modifications (see Kendrick, Ch.4, pp.94-96) might help for MexiEngery? Describe these in complete sentences. (2 points, 1 page limit)

b) Identify what risk areas could be quantified in order to provide appropriate risk data for tables for Mexi-Energy’s Management team to analyze. Format these into a Table for their review. Limit the table to one page and make certain you rank risks quantitatively. Demonstrate, through at least one example, how the Management team could calculate probabilities/likelihood and impact of risk for this project? (3 points, 1 page limit)

c) Identify what you perceive are two critical decisions MexiEnergy Inc. should take based upon the Risk Management and Assessment methods studied this semester. One paragraph per decision explained. (2 points, ½ page limit)

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patial Planning

patial Planning
Study Books Used in Class:
I will send you further references which have to be complied with, I could not upload it here since you website could not handle the size of these files, I will send it to you via google drop box.

Kindly contact me in daily basis in order to obtain further data
Description: “1. Compare and contrast an element of another country’s planning policy and practice with the equivalent aspect in Scotland, and make recommendations for the improvement of both systems.”

2. Review how your specific programme area e.g. Real Estate, Carbon Management, Sustainable Urban Management or Marine Spatial Planning is affected and influenced by national, strategic and local planning policies and make recommendations on the potential to raise awareness of your specialist interest in the development and implementation of planning policy and development management. Evaluate how the interface between the two areas of practice can be improved.

The essay for assignment 1 or 2 must not exceed 2500 words and must follow the normal School requirements in terms of presentation. This is a research-oriented assessment using mainly secondary materials and data, but you must avoid plagiarism and carefully reference in the text the work of authors whose ideas you are using. There must be a full list of references at the end. Further guidance on referencing and the presentation and submission of coursework is provided in the Urban Studies handbook.
N.B please comply with the documents which will be sent to you via google drop box. Kinfly insure the topics are strictly academic and call me please for further data

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lesson 1

lesson 1
Study Books Used in Class:
Description: please finish the lesson one assignment after reading the textbook. you may also need to listen to some music in order to finish this assignment, there is a listen link provided. here is the instructions about how to access the links.
How to access the listen links to lesson one:
1. Log in to canvas https://canvas.seattlecentral.edu/

2. Choose “music 116 seminar f 13” under the “course”
3. Click on “modules” on the left side
4. Go to module 1, you can find the listen links to lesson one .
you can also find the lesson one assignment requirement under module 1.
I will update the pdf version of the textbook.
thank you

 

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The Marketing Ideology of Rolex Company

The Marketing Ideology of Rolex Company
Study Books Used in Class:
Marketing Management (14th Edition) by Philip Kotler and Kevin Keller

Blythe, J., 2009. Principles and Practice of Marketing. Cengage Learning EMEA
Description: I have attached an assignment instructions in order for you to better understand an idea. There will be a need of examples and diagrams to support the assignment. Please put the logo of “rolex” watches company in each paper, cause I chose a Rolex company as a main example. I need 2 models and approaches to be described according to Rolex. I need a short explanation about the operational and strategic use of the models; the qualitative and quantitative components in the model. When comparing the two models, Iplease higlight the diffirences and similarities between two models. Consider, choose from these (sostac, apic, mostac) I think that sostac is for sure. The professor gave us some tips and said: ‘think that what did Johnson and Sholes, Wilson and Gilligan, Paul Fifield, Drummond and Ensor say?” Also, if they are not as successful in some of the spheres of the model, it will be possible to compare them with other companies which do well in these. There is a strong need of 3 conclusions and what ‘I think’ will happen next. Furthermore, I need a Reading List, which I didn’t metione or sitate in my work, but I read some books.

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Christianity and Roman Society

No title
Study Books Used in Class:
Gillian Clark. Christianity and Roman Society (Cambridge University Press, 2004).
ISBN-10: 0521633869
ISBN-13: 978-0521633864

Justo González. The Story of Christianity. Volume 1: The Early Church to the Reformation. 2nd
ed. (HarperCollins, 2010).
ISBN-10: 006185588X
ISBN-13: 978-0061855887
Description: Given the readings and classes on Organizing Early Christianity (September 18), “Red”
Martyrdom(October 2), and “White” Martyrdom (October 16), think about how Christian
practice changes depending on the context. Look carefully at the primary readings and the
relevant passages in Clark and González, thinking especially about what Christians “do” and
why they do it.
Now, given what you’ve thought about, argue for both WHY and HOW Christian
practice changes depending on the context (this basic argument should be your thesis). Use the
texts you’ve read and thought about to support your claim. (You could also argue the negative,
that Christian practice never changes depending on context. To do this, you must find key
elements in Christian practice that survive across contexts. Again, use the texts to support your
claim.) Clark and González should be used mainly for background or to fill in some of the gaps.
Most, if not all, of your support should be from the primary texts (i.e., the readings that were not
Clark or González).
So you have two choices here: arguing how/why Christianity changes depending on
context, or arguing how/why Christianity does not change across contexts. Your thesis should be
a clear statement of one of these, and the paper should support this.
Technical Requirements:
The final version of this paper is due in-class on November 6; however, a mandatory draft of
the full paper is due in-class on October 23 (by full draft I mean the completed paper, not just
some notes on a page). The paper is to:
1) Be no shorter than 4 full pages (8 ½ x 11 in., standard US letter paper);
2) Be double-spaced and written in 12pt Times New Roman font (this font is 12 pt Times
New Roman);
3) Have 1 in. margins for the pages (beware, not all word processors have this as the
standard margins; this prompt has 1 in. margins);
4) Use citations in a standard style traditionally found in a field of the humanities
(Chicago, Turabian, MLA, SBL, etc.) and should place these citations in endnotesi
(note
that endnotes do not count toward your four-page required length);
5) Have page numbers in the top right corner of the page;
6) Have a single-spaced, left aligned heading of no more than 3 lines with your name, the
date, and the words “Paper 1” or “Paper 1 Draft” looking like this:
Name
Date
Paper 1/Paper 1 Draft
7) Have no title and only a single blank line separating the single-spaced, three-line
header from the double-spaced body of the paper (like the space between the sample
header above and this item #7);
8) Have flawless grammar, punctuation, prose, and spelling (I would highly recommend
that you visit the Writing Center if you need to polish your prose between the draft and
the final paper)Failing to follow these technical requirements may result in failing the paper (as per the
syllabus). Plagiarism in any form will result in failing the paper assignment, and a report will be
filed with the university to be placed in your academic record.ii
Make sure that your paper has a clear thesis and clear organization. The bane of a
potentially good paper often is poor organization or a confusing thesis. Also make sure that your
evidence (i.e., most of your paper) supports your thesis.
Notes:
1) Treat the above Technical Requirements as a checklist. When you’re reading over your
paper, check (and check off) each one of these items.
2) Have a clear idea of how you want your paper to be organized before you start writing.
An outline is a good way to start preparing your thoughts on the paper.
3) Do not plagiarize. I take this very seriously and will fail you without mercy if you
plagiarize in your papers. Plagiarism is taking any words or ideas not your own and
putting them in your paper with attribution (i.e., without citing them). So CITE.
4) Part of the grade for this first paper is turning in a full draft on time. Turning in an
incomplete draft will result in a reduction of the grade on the final draft of the paper.

Writer: if you can find references from clark and gonzalez tha use them. if not focus on the materials i sent you as well as anything you can find on google.

 

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Overcoming the Five Dysfunctions of a Team 4-Mat Review

Topic: Overcoming the Five Dysfunctions of a Team 4-Mat Review
Study Books Used in Class:
Wheelan, Susan A. Creating Effective Teams: A Guide for Member and Leaders. 4th ed. Thousand Oaks: Sage Publications, 2013. ISBN: 9781452217079.
Description: experiences that requires the learner to interact with new ideas on several levels.

Please use the following format in preparing 4-MAT Book Reviews:

1. ABSTRACT. Summarize what you have read, boiling the book down into 500 words (2 pages). Prove you comprehend the readings by writing a no-nonsense summary. The abstract is not a commentary or listing of topics but rather an objective summary from the reader’s viewpoint. Abstract equals “boiled down.” This section should include a minimum of 2 footnotes to the text being reviewed.

2. CONCRETE RESPONSE. Get vulnerable! In no less than 250 words and no more than 1 page, relate a personal life experience that this book triggered in your memory. Relate your story in first person, describing action, and quoting exact words you remember hearing or saying. In the teaching style of Jesus, this is a do-it-yourself parable, case study, confession. You will remember almost nothing you have read unless you make this critical, personal connection. What video memory began to roll? This is your chance to tell your story and make new ideas your own.

3. REFLECTION. This is the critical thinking part of the review (not critical in the sense of negative, but in the sense of questioning). In no less than 250 words and no more than 1 page, describe what questions pop up for you in response to what you have read. Keep a rough-note sheet at hand as you read. Out smart the author by asking better questions than he/she raised in the book. Tell how the author could have made the book better or more appealing to those in your field of service. One way to begin this section is by stating what bothered you most about the book. This is not a place to provide an endorsement or affirmation of the book.

4. ACTION. So what are you going to do about it? In no less than 1 page and no more than 2 pages provide 3 action steps that describe what actions or changes you are going to make in your life, ministry, and/or work as a result of your reading. Action steps should be measurable and reveal a commitment to specific time, specific people, and identified steps. Make sure the action steps are implemented between the time the review is submitted and Week 7. Discussion Board activity asks for you to reveal the results of one of your actions.

5. Please provide a Turabian style* title page, pagination, footnotes & Bibliography.

*Please contact the faculty member to ask permission to use an alternate format style

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adversiment

Topic: adversiment
Study Books Used in Class:
Description: General Outline
The purpose of this assignment is for you to use the skills you have gained so far in the analysis of advertisements and apply them to an ad you have chosen. You are asked to write an 800-1000 words essay (double spaced, Times New Roman, Font 12) analyzing your chosen ad thoroughly. Make use of the critical concepts we have learned so far.
You are asked to analyze how the ad creates meaning for particular audiences. This requires you to a) briefly describe the ad on a denotative level; b) it requires you to analyze the signs used in the ad and how they are put together to create a certain meaning and c) to reflect upon to whom the ad is addressed and how the ad achieves this. Point c requires you to think about larger issues and contexts of society and culture and show an awareness of how ads operate in these.
Critical Thinking: You will have to communicate some strong critical thinking ideas, so your analysis of the ad will be a significant part of the assessment.
Articulated and developed ideas: You must make your point using clear and understandable sentences AND push your ideas to their fullest conclusion.
Organization: You need to make conscious choices about how to best structure your ideas and how to connect those ideas.
How I will grade your ad analysis:
• Choice of ad: 5 marks – Is the ad suitable with reference to your focus of analysis?
• Ad description: 25 marks – Does your ad description clearly describe the relevant
elements of the ad?
• Ad analysis: 50 marks – Do you critically engage with the relevant elements of the ad
and show how the ad is arranged in order to create particular meanings? Do
you analyze how the ad aims to influence its target audience?
• Assignment format and structure: 10 marks – Is your essay properly formatted? Is your
argument well structured and organized and do your ideas flow well throughout
the essay? Do you provide a strong and concise thesis statement?
• Grammar and spelling: 10 marks – Is your writing free from mistakes and easily
comprehensible?

Assignment Guidelines:
1. Find an advertisement for a product or service that you relate to, use regularly or find interesting, either print or video – I recommend a printed ad. Pay particular attention to the origin of the ad. Is it meant originally for Middle Eastern Markets or Western Markets?
2. Come and see me during my office hours to briefly discuss which ad you have chosen, which aspects you are focusing on in your analysis, and how you plan to analyze the ad.
3. In the introduction briefly describe the ad, the product that is being sold, the target market, when it was made and some further background information if relevant (e.g. who made it, brand information, social and cultural context).
4. In your introduction also provide a concise thesis statement – what is your main argument and what are you focusing on?
5. Begin your main body by briefly and concisely describing the advertisement on a denotative level. Explain what and who is pictured in the advertisement and how the ad is arranged.
6. Then analyze the ad in detail with regards to your focus, using some of the critical concepts we have discussed. Break your analysis down into paragraphs in which you discuss a particular element of your analysis.
7. Address questions of audiences, such as who may be the target audience, what impact may the ad have had and how? How did the ad relate to and seek to influence potential consumers, society and culture?
8. Briefly summarize your main findings at the end.
9. Proofread, edit and improve your essay until it reads fine. If in doubt, find a friend who could give you some feedback about the essay. You can also come and see me again during my office hours.
10. By the deadline upload your essay to Blackboard. Include a copy of the ad at the end of the essay or, in case of a moving image ad, attach a copy when uploading to Blackboard.
Some questions you may find useful when analyzing the ad:
o Which product/service/event is being pitched?
o What persuasive strategy is being used?
o What makes you or others want to purchase this product? How does the ad try to appeal on an emotional and/or intellectual level?
o What is the intended effect of the ad and how does it try to achieve this?
o What is the ad saying about society or culture? Which cultural symbols does it use? How does it affect culture and society?
o What is the ad for? What does the ad look like?
o Who is the audience for the ad? How do you know? How would you describe them? How would you characterize their interests and desires? What assumptions are the writers of the ad making about the people who make up the audience?
o How is the ad designed to appeal to that particular audience? What message(s) do the designers of the ad want to give them? What is the ad “really” saying?
You can also use some of the questions mentioned