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A plan for business concept and its associated website. A business proposal with some managerial and technical aspects that detail how a website can benefit a specific business and how the website will look, feel and run. Trying to sell someone on the idea of having a website created for their business where you are the website creator and administrator. Think of the plan as a ‘pitch’ to a potential client, showing off your knowledge of their core business and the business’s specific goals, describing how websites can potentially increase market share and most importantly, providing evidence of your process in website design, administration, and successfully utilizing internet marketing techniques. It is a pitch that promotes the purchase of a website.

“holiday house rental Gold Coast”

Headings:

1. Introduction;

2. business background;

3. business goals;

4. website goals;

5. competitor website analysis ( +table of strengths and weaknesses);

6. target audience;

7. forecasted use environments;

8. user tasks (bullet points);

9. website content;

10. development tools;

11. website content storyboard (additional) (an image or box based description of howthe pages will link together and how the menu system will provide users access to every page);

12. website template designs (how will they look and be constructed) (describe and display);

13. process analysis ;

14. marketing techniques;

15. conclusion ;

16. reference list.

 

 

According to the textbook, ongoing challenges in the global business environment are mostly attributed to unethical business practices, failure to embrace technology advancements, and stiff competition among businesses. Use the Internet to research the code of ethical conduct of one (1) of the following organizations:

•AT&T

•Hershey Company

•Coca-Cola

•Chevron

Next, use the Internet to research the code of ethical conduct of two (2) similar companies in the same industry as the company you have chosen.

Write a six to eight (6-8) page paper in which you:

1.Specify, in brief, the nature, structure, types of products or service of the business you selected. Examine the information within the company’s code of ethical conduct, and choose three (3) key issues from within the document that you believe are critical for success. Provide a rationale for the response.

2.Using the three (3) key issues you selected as a benchmark, compare and contrast the codes of conduct of two (2) similar companies within the same industry as your chosen company.

3.Examine the extent to which the two (2) similar companies you researched have addressed the key issues you selected. Hypothesize two (2) potential positive outcomes for each company if each addresses the key issues in question and two (2) potential adverse effects if each company fails to address these issues.

4.Propose two (2) techniques that the original company you selected could use in order to ensure that its code of conduct will remain relevant through years of changing economic, political, social, cultural, and technological forces on business and society. Next, evaluate the effectiveness of two (2) methods that the company currently adopts in order to manage environment issues.

5.Examine two (2) approaches that the original company you selected has taken in order to embrace technological advancements for innovation and thus improve business offerings. Anticipate three (3) potential technological challenges the company could face, and recommend one (1) strategy that the company could use in order to eliminate or minimize each of these anticipated challenges.

6.Specify at least one (1) one lobbying strategy that the original company you selected has used in an effort to influence national or local government decisions in its favor. Summarize the issue in question, and ascertain whether or not the lobbying effort was appropriate. Justify the response.

7.Analyze two (2) global corporate citizenship efforts of the original company you selected, and assess the extent to which these efforts are effective in accomplishing the company’s goals. Examine the manner in which the two (2) global citizenship efforts could contribute significantly to the company’s sustainable development goals.

8.Use at least four (4) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.