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advertising

 

500 word narrative of your experience in observing ADV352 Media Sellers & Buyers Panel combined into one report.
Must incorporate your thoughts on a minimum of FIVE of the questions asked and include specific comments from the Oct 27 class session. Questions will be posted on D2L previous to class.
Proper grammar, punctuation, and sentence structure is EXPECTED.
Do not list out the questions by number and then type your answers.
Format: 500 words (+/- 50), typed and double-spaced using 12 point font.
You must be present at Oct 27 class session to receive full credit on assignment.
Your document must include a two-line header; line one should state:
“Media Sellers & Buyers Panel Experience Report, ADV 352 – FS2015”
Line two should include your name and APID number.
questions:
Briefly describe your career track. What do you enjoy most about your job/career?

What are the core competencies/greatest attributes required of today’s media executives?

What are your performance expectations of a media sales executive? Hard skills vs. soft skills?

What is the greatest challenge in selling or buying media today?

What is the greatest opportunity in selling or buying media today?

(For Buyers) What process do you follow in evaluating media as a part of your marketing strategies? Do you utilize different media for different products/services?

(For Buyers) Describe how you evaluate effectiveness of media in making your buying decisions. How do you evaluate effectiveness of media utilized in post-campaign evaluations?

What are the three questions to be certain to get answered in a client needs analysis?

Describe a media program you had great success with, directly or with a client. Conversely, describe a program that did not produce the desired results.

No sale is completed solely by one person; what does support staff look like in your operation?

What can a typical day like for you?

Do you have a favorite book you would recommend we read?

What are your favorite websites or industry sites?

In your opinion, what’s the “Next Big Thing”?

What advice would you have for college graduates interested in pursuing a career in media sales or media planning? With no experience, what will it take from graduates to get a job interview/job opportunity?
note for speaker talk about those question:
Linda Frederickson- Lansing Lugnuts Assistant General Manager
• Started in accounting and hated it
• Shopping center management
• Helped start and launch Lansing Lugnuts and Common Ground Music Festival
• Lansing Lugnuts currently
Dana Kromer- Fox 47 Sales Manager
• Degree in broadcast management
• Fox47 for 22 years
Robin Dempsey- Michigan.com Territory Sales Manager
• Master’s in business admin
• Michigan.com for 3 years
What do sales people need to have?
• Buyer (LF) = you have to know your product, and have to have passion and drive for what you are presenting. Know how to research and know your perspective client. Passion=#1
• Manager (RD) = Results are important. Strategy and sales skills. 5 steps sales process. Communication and collaboration.
• (DK) Disciplined, all work is done on your schedule, motivation. No 5 minutes is the same during the day—don’t sit at a desk all day, always talking to different people. Using same concepts—but applying it to different clients. Communication, solving problems, and challenges.
Performance expectations:
• (RD)- Hard vs. soft skills. Measure of key performance indicators, CRM sales force system, logging information, “If it’s not in sales force, it didn’t happen”. Soft= MVP behavior, professional adult behavior, teamwork, collaboration, time management
• (LF)- Technology savvy, detailed orientated, keeping up with key trends in sales. Soft= person who will help build a relationship and will not only sell them something. Want to buy from someone she trusts.
Greatest Challenge and greatest opportunity
• (DK) challenge= fragmentation (how much time people are spending on their devices, DVR, not watching TV in real time. Trying to find people (college student age), gaining attention of the younger generation
• (RD) challenge- businesses only used to have a couple options, and now there are numerous more options because of digital. Must partner and educate businesses on new technology and trends. Opportunity= challenge is an opportunity, because these new technologies are easier to track and know impacts on an audience. Find a whole different kind of client with technological.
• (LF) challenge= staying ahead of the curve. They have forced to play catch up. As consumers, we are getting information instantly and how to buyers stay on top of that and deliver? No landlines, people are not using cable. They must now how to reach new markets in an ever-changing market landscape. Opportunities= technology
How do you evaluate effectiveness of media?
• (LF)- look at the mediums that were used. Every medium is going to deliver. Depends on who it is going to reach and what will have the best return. All media sellers have an audience and will give an audience, but you must choose based on results. Trying to reach 3rd generation lugnut fans with $75,000 annual budget (small budget for this area). Digital outdoor last season=gave option to choose and change the message every day on the billboard, but wasn’t always correct (dollar Tuesday advertised on wedensday). Ticket sales are what they want in return for advertisement. Heavy in social media.
• (DK)- difficult to go to client and tell them you messed up, but truth creates better relationships. Honesty is the best in a salesperson.
• (RD)- people get in trouble for overpromising and under delivering
What should people keep up on?
• Socialmediaexaminer.com (high on trends, first to pick out pinterest, blog chat features, virtual conference annually)
• Emarketer with street fight, newspaper association of America, book= the challenger sales
Advice
• (LF) Be creative. Everything is all online now. It will get you noticed. It is who you know, (reference good people). Customize you resume
• (RD)- Leverage your resources
• (DK)- follow-through 1-3 business days, place a phone call. Persistence.
• Google yourself

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Apple Case

Group Paper and Presentation
By the third week of the semester, students will be assigned to a group for the purposes of preparing a paper and presentation on CRM issues. You can create groups of 4-5 students on your own. On the due date for group formation, any unattached people will be assigned to a group by the instructor. This project requires that each group assesses a real company’s CRM systems, management, and efforts, and make specific recommendations that would enhance the company’s ability to develop more valuable and meaningful customer relationships. You must choose a company with a local presence, in order for the group to assess the company’s offerings and to make a site visit. You will NOT be required to contact this company, only observe and research its CRM activities, technology, and strategies – though you may choose to contact the managers if you so wish. If you choose a company where one of the group members works, please make sure that everyone in the group participates in as much as possible with regard to data collection and assessment of the company.
During the last week of classes, each group will submit a paper and deliver a presentation. The paper should be no more than 10 pages (single‐spaced, 12 point font, not including tables, graphs, and citations). The presentation will require every member of the group to present equally, and will be limited to 15 minutes (not including questions at the end).

Both the paper and presentation should attempt to cover the following material (where appropriate to the specific company being profiled):
1. Provide an overview of the company’s industry, target markets, customer profiles, recent history and performance, and level of customer orientation.
2. Create a description of any CRM systems in use, including sales force automation, and any issues regarding implementation and management. Identify issues in technology or usage related to CRM.
3. Conduct an assessment of the company’s customer equity profile, with comparisons to competitors in its largest target markets.
4. Produce an assessment of the company’s customer portfolio, with particular attention paid to varying value propositions, including pricing, which attempts to manage the quality of the portfolio.
5. Conduct an analysis of the company’s sales efforts, especially regarding the cultivation of customer relationships.
6. Provide a description of the company’s promotional efforts aligned with one‐to‐one marketing and socially‐networked marketing. This section should tie directly with the company’s CRM efforts.
7. Describe types of customer interactions observed in order to assess the company’s service and CRM design.
8. Produce a blueprint of one of the company’s service offering, focusing on physical evidence, customer actions, customer contact points, employee actions, and support resources and processes. Identify issues with the service processes or outcomes and suggest an improvement.
9. Provide recommendations that address specific issues identified in the above analyses and assessments. This section should be worthy of submission to the company’s C‐level management suite, with specific directions, estimated budgets (when possible), personnel involved, and timelines.

Overall, the quality of the paper and presentation will be evaluated based upon the group’s ability to synthesize information from a variety of perspectives and specific literature and topics explored in this class, and, most importantly, the quality of the recommendations (Do they address the gaps identified?
Are they feasible and targeted? Will they provide the company with capabilities related to customer relationship management that should positively affect firm performance? Do they identify the types of resources that will be necessary to implement these recommendations?) The presentation should be conducted as a consultants’ client meeting, informing while engaging the audience. I encourage groups to be creative, in order to best present their assessments and recommendations.

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Book Review: Cruelty and Silence,

 
The first half of the book review should contain a description, analysis and evaluation of the main arguments in Kanan Makiya’s book, Cruelty and Silence.
The second half of the book review should then move on to address the following question: Have the events popular referred to as “The Arab Spring” vindicated Makiya’s argument, or shown it to have been mistaken from the outset?

Please use additional sources, particularly sources with viewpoints contrary to those of Makiya.

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8 journal in response to readings

 

1 page long,most important of all asking meaningful questions and providing thoughtful responses on how these ideas can be seen today or how they relate overall to everyday life , these are the instructions;

“That said, this journal is intended to be a place for both thoughts and feelings, not just feelings. A good journal entry will contain one or more of the following:

1) Further questions raised by ideas and readings from the course.
2) Attempts (perhaps partial) to answer these questions.
3) An engagement with a piece of art or a popular culture artifact that the student feels has a kind of religious significance or that can be related to an idea mentioned in class/readings.
1) Two of your entries must engage with a news article related to religion”

These are the readings,(I will provide all readings in pictures and files just in case anything is not readily available online)

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Family Health Assessment

 
Details:
Select a family to complete a family health assessment. (The family cannot be your own.)

Before interviewing the family, develop three open-ended, family-focused questions for each of the following health patterns:

Values, Health Perception
Nutrition
Sleep/Rest
Elimination
Activity/Exercise
Cognitive
Sensory-Perception
Self-Perception
Role Relationship
Sexuality
Coping
NOTE: Your list of questions must be submitted with your assignment as an attachment.

After interviewing the family, compile the data and analyze the responses.

In 1,000-1,250 words, summarize the findings for each functional health pattern for the family you have selected.

Identify two or more wellness nursing diagnoses based on your family assessment. Wellness and family nursing diagnoses are different than standard nursing diagnoses.

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Literary Analysis

 
Essay 4: Literary Analysis

Essay 4 is due by noon on Monday, November 30. For Essay 4, you will write a character analysis of the protagonist in a story (see the Guide to Writing on p. 472-486 in our textbook for some help with your writing process on this essay).

This time, you have two topic choices:

Write a character analysis of the protagonist (that is, the main character) in a movie. You can choose any movie you wish, but the movie must have been released more than 20 years ago (i.e., before 1995). If you have trouble locating the movie’s year of release, you should be able to verify it via Internet Movie Database (www.imdb.com).

OR

Write a character analysis of the protagonist in one of the short stories from James Joyce’s Dubliners, which is freely available online via Project Gutenberg (https://www.gutenberg.org/files/2814/2814-h/2814-h.htm).

Your character analysis can include any details you think are important to understanding your subject, but your analysis must accomplish each of the following:

• In the introduction, state whether you think your subject is a flat or round character, and briefly explain why. A flat character does not change or grow during the course of the story, and a round character develops and changes during the course of the story.

• Describe your subject in detail. Do not become preoccupied with describing him/her physically, though that may be relevant as well, but make sure the focus of your description is on your subject’s personality. Give examples from your text that help reveal the character’s personality and illustrate how it changes—or does not change, in the case of flat characters—as the story develops.

• Discuss your subject’s relationship with one or more of the other characters in the story. How do these relationships change and influence your subject? Or, if your subject is flat, how do these relationships help prevent him/her from changing? Again, be sure to give examples.

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REFLECTION PAPER

 
The REFLECTION is NOT a research paper! Identify something we spoke of in class or you have read. It can be one situation or many. For example, something you may have learned when it comes to identity, your upbringing, life lessons etc as it applies to psychology.
This should be at least 3 – 5 pages.
NOTE: Should be related to those chapters 7,8,9,10,11,12,13 outline. And I will send this REFLECTION paper online. Thank you ;;;;;;;;;;;;;;;;;;)).
Outline CH#7
Introduction: A language development, this chapter about how was the process to learn the language when we were child or how’s new born child start to speak and learn the language step by step.
Topic sentence1: Start bubbling to 3 years
A: Support
1: In first year babies start bubbling and use the hands
2: For example, in age two they start to learn different styles to talk
Topic sentence2: Speak how’s they want
B: Support
1: In age three they just speak for their own way
2: Foe example, when they speak we need to help them to speak correctly
Topic sentence3: Children’s conversatation with other children
C: Support
1: When girls speak they speak more warm phrases then boy’s but boys speak more clearly than girls
2 : Who speak more languages they show more flexibility
Conclusion: We learn the languages step by step we also learn how to speak and what style for speak to use the communicate with other people.

OutlineCH#8
Introduction: We use different ways to learn the language .What is the process of learning the language. How we can think and then speak in a language.
Topic sentence1: How we make our mind
A: Support
1: We use different sources to learn the language
2: For example, watching TV, listing radio etc
Topic sentence2: Language development
B: Support
1: When babies start to do bubbling it means they start to speak in a sounds
2: For example, they do that 3 months until one year
Topic sentence3: How animals talk with each other
C: Support
1: Some animals speak with each other
2: For example, chimps are speak with other chimps in their own language

OutlineCH#9
Introduction: Everyone have different kind of level of intelligence so that’s the reason everyone have different thinking levels.
Topic sentence1: Different kind of intelligence
A: Support
1: For example, every person thinks their own way. It’s all depend how much he \she has intelligence
2: Many other people think bad way
Topic sentence2: Emotional intelligence
B: Support
1: For example, when we fell sad then our intelligence level think not properly
2: It’s also depend our around atmosphere
Topic sentence3: Intelligence level of different ages
C: Support
1: For example, when we are young our intelligence and thinking level according our ages
2: It’s change when we are get older because our thinking level going to more mature

OutlineCH#10
Introduction: Motivation and emotion are two different things. Motivation is start when we born and emotion are also start out birth time. That is all naturally things.
Topic sentence1: Thoughts motivation
A: Support
1: For example, sometimes we thought about anything and we feel lazy to do that, so that time we need motivation
2: Another example, sometime we need good grads so at that time someone motivate us
Topic sentence2: Human motivation
B: Support
1: According to biological and social factor human needs to motivation
2: For example: if we don’t want to eat dinner and someone motivate and force to eat
Topic sentence3: Emotional experiences
C: Support
1: we need to show emotion in every relationship
2: For example, if we have friends we need to spend some time with them
OUTLINE # 11 Introduction: Gender and sex it comes in male and female. Both are very different from each other .There behavior’s attitude and expectations are totally different.
Topic sentence1: Sexual difference
A: Support
1: They feel shame and embarrassment
2: For example, they can do sex how much they have power
Topic sentence2: similar and dissimilar
B: Support
1: They both have different behavior
2: For example, female is more aggressive behavior then man
Topic sentence3: Heterosexuality
C: Support
1: Male and female have naturally attraction with each other
2:For example, sexual activity between with married and unmarried are different

Outline ch:12
Introduction:Psychologists study shows development and an interaction development nature
Topic sentence: Nature effect on our development system
A:Support
1:For example, environment is important part who effect our behavior
2: It is also effect on our development system
Topic sentence: compare people
B:Support
1:For example, compare the two kind of people and see the difference in their behaviour
2; You can see their mental level totally different from each other
Topic sentence; Development system in different ages
C:Support
A: It is start to our birth when we start to learn and our development system start to work
2:For example, Their are different period of development like Fetus and age of viability
Outline Ch#13
Introduction:Personality is a inner part of human being some people have control on their behavior and some not
Topic sentence:According to psychology theory
A:Support
1;Personality connect with human mind, knowledge, belief’s and feelings
2: Foe example,It is impotent what our mind think
Topic sentence:Different stages
1: First, when children intrect with society
2: Second, when they understand the sex like what the difference with he or she
Topic sentence:How we learn about our personalities
C:Support
1:It is all depends in our life style environment and situation
2:Foe example, Personality shows our negative and positive evaluation.

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promotion

 
When you think about promotion (otuside of sales), there are really four major categories to think about. With an integrated marketing plan, there are four main media categories to which companies have access: paid, owned, earned and shared media opportunities.

(see page 372 for an example of these topics)

For your homework, choose a company and provide examples (can be screenshots, etc) of each of these four types of media uses. Describe how the example you provide relates to that particular media category.
Question form book is : 4 Media, Paid Media, Owned Media, Earned Media, Shared Media. From those above Media, choose one and discuss it.