An investigation on American female customers’ purchase motivation towards luxury handbags

: Research Methodology

3.0 Introduction
3.1 Research Ethics
3.2 Positivism
3.3 Phenomenology
3.4 Deductive: Testing Theory
3.5 Inductive Theory
3.6 Research Strategies
3.6.1 Survey
3.7 Sources of Data
3.7.1 Primary Data
3.7.2 Secondary Research
3.7.3 Data Collection
3.8 Questionnaire
3.8.1 Design of Questionnaire
3.8.2 Questionnaire Distribution
3.8.3 Response Rate
3.8.4 Target Audience
3.8.5 Sampling Frame
3.9 Analysis of Results

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