Task:
For the Module 5 SLP, there are three main tasks. First, describe a pricing strategy in your health care organization for one of its services or products (e.g., a pharmaceutical drug or a medical device). Then, explain how costs would be taken into account when formulating that pricing strategy.
Expectations
You will be expected to:
1. **Focus your response to this component of the SLP specifically on pricing strategies in healthcare.
2. Implement feedback provided on earlier components of the SLP.
3. Apply principles from the background materials.
4. Provide a scholarly basis for your response.
5. Justify your opinions with evidence from the peer-reviewed literature.
6. Cite several scholarly references for this assignment.
7. Properly cite your references in the text of your essay (either in parentheses or in footnotes), as well as at the end.
8. Limit your response to 3 pages maximum for each modular component of the SLP.
*Components of the SLP:
Module I. Description of the Organization and Main Marketing Challenges
Module II. Segmentation and Target Marketing
Module III. Marketing Wellness and Prevention
Module IV. Branding Strategies
Module V. Pricing Strategies and Costs
Module 5 – Background
Pricing Strategies
Introduction Background Information Case assignment Session Long Project Objectives
Required Readings:
Jones, J.D. (2003). Developing an effective generic prescription drug program. Benefits Quarterly, 19(1): 14-18. Retrieved from Proquest at Click Here.
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