Planning for Successful Advocacy Campaigns

 
To prepare for this Discussion:

• Review the Freeman et al. article and the advocacy campaign examples “Indiana Campaign for Smoke Free Air” and “One International.” Reflect on each campaign’s plan, including elements such as goals, objectives, message, purpose, and media strategies.
• Research and select a public health advocacy campaign that is different than the provided examples. Consider your selected campaign’s plan, including elements such as goals, objectives, message, purpose, and media strategies.
• Reflect on the impact of your selected campaign on the development of health policy. Think about how the campaign’s plan contributes to the success of the advocacy campaign.
• Consider the role of advocates and public health organizations in your selected advocacy campaign.

With these thoughts in mind:

Post a brief explanation of your selected advocacy campaign (Nothing related to tobacco use or childhood obesity) including the campaign’s plan. Explain the potential impact of your selected advocacy campaign on the development of health policy. Be sure to include how the campaign plan contributes to the success of the advocacy campaign, as well as an explanation of the role of advocates and public health organizations in your selected advocacy campaign.
Be sure to support your postings and responses with specific references to the Learning Resources.