Identify an organization in the area that you are interested in, work for, or would like to work for one day. monitor how they currently use social media. Write a social media campaign plan that will give the organization a fully flushed out idea that is ready for implementation. Required components of this assignment are as follows: Goals, Summary of Current Social Media Efforts, Content Types, Tools (with purpose and metrics), Action Plan for each Tool, and Evaluation Plan. My expectation is that the plan will be 6 pages long (formatted like a professional report, rather than an academic paper). You will pitch this campaign in class interpersonally as if you’re applying for a contract.
