Regarding the references they should be at least 10 out of 15 from academic journals or books in the list I will provide you.
Scenario: Social media has changed the nature of business forever. Whether in B2C or B2B, no business can afford not be socially alert and aware.
The Task: The development of a Social Media Plan for a given product/service.
Social media is constantly evolving. Choose or create a product/service and then brand it. Think and work out its distinct features and audit this against competition. Thinking strategically, map out a 6-9 month social media strategy of which at the heart will sit Content Marketing. Your thinking needs to be both strategic and tactical. Ensure you have metrics in place to modify and adapt your plan.
NB: You are not advised to develop an App as your core product/service. SOSTAC analysis is advised.
Note: It is understood that certain information may not be readily available and assumptions may be made provided they are clearly identified and justified at the outset.
I will forward a complete pdf of the task once I will create my account.