Today, blogs are attracting advertisers, and public relations campaigns increasingly are pitching to bloggers. This activity, combined with consumers use of smartphones and electronic tablets for news and information, provides new and unique challenges and opportunities for PR practitioners.
How would you pitch a campaign to bloggers? Include details on how you would identify specific blogs or bloggers for your pitch, where you might find them online, and what tactics and techniques you would use for the PR message and presentation.
What elements of this campaign are best practices no matter what medium is used?