The Marketing Enviroment
Using the company Unilever from the previous paper as the basis of this and future papers: The next step in understanding the marketplace is to research and understand the larger environment. Information is a powerful tool to help understand and adapt to changes quickly to retain competitive advantage. Companies often use a combination of primary and secondary data to research the marketing environment, competition, product and brand perceptions, and customer segments.
?Define 1 marketing problem of your company.
?List 1 possible solution to solve the marketing problem.
?Analyze the current marketing environment of the company, noting trends, competitors, and stakeholders.
?Do a competitive analysis using SWOT.
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