Marketing Research

You are interviewing for a position of Marketing Researcher with a large electronics firm in a highly competitive market that has always purchased their research efforts from consulting firms in the past. If you are to secure the position, you must impress them with your knowledge of the research processes. Focus your discussion on your understanding of sampling design and procedures, plus the statistical considerations that must be evaluated when selecting the design process. Explain how you would prepare the data and how you would select from among the various analytic techniques that are statistically available. To help them realize your understanding of these methods, use examples of the various types of research that might apply to each analytic approach.

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