Subject: Marketing
LO1: Recommend how a marketing function should be structured in order to deliver competitive advantage, as well as marketing and organizational success.
LO2: Critically evaluate the organisations’ resource needs and capabilities, making recommendations as to how a marketing team should be developed and managed in order to achieve effective performance against objectives.
Assessment Criteria
Your work will be assessed against the following criteria:
Provision of a justified recommendation as to how the marketing function should be structured in order to deliver competitive advantage;
Understanding of how marketing skills acquisition through recruitment or development, as well as management and development of marketing teams, enhances the performance of business organizations;
Clarity and quality of the presentation.
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