Healthcare Marketing
Submit a final project during Module Eight.
The submission should include:
subject: Biotech
· Executive Summary
· Part One: Organizational Profile
· Part Two: Marketing Plan-pick a specific country/North America long term strategy
· Part Three: Operational and Financial Plan
· References
REQUIRED COMPONENTS
Review of the opportunity supported by facts including customer surveys, thoughts of employees, payors, providers and stakeholders
· Description of your offering supported by a SWOT analysis
· Description the fit of the offering with the vision and mission of the organization
· Definition of the target of your market strategy
· Description of the advantages of your product or service including marketing, cost and revenue opportunities
· Definition of your market position and your reasons for the selection of that position (i.e. Leader, Challenger, Follower)
· Identification of any regulatory issues or challenges you may face with your product of service
· Description of your marketing mix strategy inclusive of market segmentation, distribution channels, and economies of scale and customer retention
· Justification of your product mix, product line, and product life cycle
· Exploration and evaluation of your branding strategies
· Description and assessment of your pricing strategy based on demand, product line and competition
· Discussion of your plan B for alternative pricing and positioning strategies that you may face
· Measurement of your promotional mix for your advertising
· Proposal of your comprehensive media plan based on your market
· Review of your advertising objectives
· Design of your push strategies for the target market
· Preparation of your sales performance audit strategy along with the audit strategy for your marketing plan
· Design of your customer satisfaction survey
