Green Machine: Marketing
Please read and review the attached article, titled The Green Machine: Saab, Vauxhall and Integrated Marketing Communications Discuss the following topics attributed to the article: Identify as many Saab and Vauxhall ‘publics’ as possible and what type(s) of marketing communications would be appropriate to reach each public. What are the main problems facing organizations such as Saab and Vauxhall regarding green marketing and how might an IMC strategy help to overcome these challenges? Compare the effectiveness of Saab and Vauxhall’s marketing communications. Please be specific and utilize your readings and research to substantiate your thoughts. Your paper should be between 500-750 words in APA format.