Assignment 4.2 Principles of Marketing

1. Describe the core marketing functions within an organization.

2. Discuss the goals and expected outcomes of this organizational function.

3. Explain how companies create customer-centered businesses.

4. Describe how customer-centered businesses impact the consumer decision-making process.

5. Describe what tools are used to make effective marketing decisions.

Margins 1” all sides

Paragraphs The entire document should be double-spaced on standard-sized paper (8.5″ x 11″)

Headings Bold

Type Style and Size Times New Roman, 12 point

Software MS Word

Student/Assignment Information

The following information should be on the first page on the top left side of the page in the format provided below. Do not provide a cover sheet (unless the assignment requires one).
Student Name

Student Identification Number

Course Number and Title

Assignment Number and Title

Date of Submission