Strategic Brand Management
Order type: Essay
Task
Choose one of the brands from the list below. All these are long-established,
traditional brands that might be successful in their current state, but could do with a
makeover to bring them into the 21
st
century. Building on your critical evaluation of its
current strategy and the theory discussed in the module, your task is to develop a
new/updated branding strategy for the brand you have chosen. Your
recommendations must be fully justified and viable.
Choose one of the following brands:
• Brylcreem
• Bisto
• Colman’s
• Hartley’s
• Interflora
• Lyle’s Golden Syrup
• Quaker Oats
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