Marketing Consumer Behaviour 203
THIS QUESTION NEEDS THE PRESCRIBED TEXT IT IS EXTREMELY COMPULSORY, IMPORTANT and absolutely NEEDED TO DO THIS ASSIGNMENT ! AS IT STATES CHAPTER to do FROM THis Textbook.
Prescribed Text
Schiffman, Leon, D?Alessandro, Steven, O?Cass, Aron, Bednall, David, Paladino, Angela and Kanuk, Leslie (2011) Consumer Behaviour, 5th Edition, Pearson Education Australia (Joint Lead author) ISBN-13: 9781442520103.
Recommended:
Pecotich and C. Shultz (2005) Handbook of Markets and Economies: East and Southeast Asia, Australia and New Zealand (M.E Sharpe, USA, ISBN: 0-7656-0972-X.
ESSAY QUESTION: GROUP REPORT STYLE FORMAT A minimum of FIVE academic journals should be cited and correctly referenced HARVARD STYLE. Malaysia, REFER TO CHAPTERS 10-13 of Schiffman textbook. Compare and contrast as to how two (2) aspects or theories of consumer behaviour as discussed in Schiffman applies to this country and how it differs from that in Australia. Show how this may provide a marketing opportunity for an Australia exporter.
CHAPTERS as stated above:
10. The influence of culture on consumer behaviour
11. Sub-cultural aspects of consumer behaviour
12. Decision making
13. Consumer influence and diffusion of innovations
