User Acceptance of M-commerce in Saudi Arabia, The case of E- ticketing
Order type: Dissertation Chapter – Methodology
This research will employ both qualitative (questionnaire) and quantitative (semi-
structured interview) methods. The reason for this is that both research methods
have their own advantages and make an important contribution to research study.
While qualitative methods provide insights into the underlying factors responsible
for behaviour, helping in predicting future (Sinkovics, Penz and Ghauri 2004)
quantitative methods help provide exact and specific findings, which can be
statistically analyzed towards specific interpretations.
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