International and global marketing

1. Create a brand of your own. The brand can be of any product or service. Define the name, logo and slogan for your fictional brand.

2. Research the marketability of your fictional brand at the global scale. Determine the global competition, distribution networks, and methods of pricing and promoting your brand.

3. Propose and design a global marketing strategy based on the diagram figure 13.3 from your text.P(5.u)

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