(GAP CLOTHES consumer services/clothing etc.)
The report should be between 12-15 pages long (including citations) and organized as follows:
Company Overview: brief history, current leadership, current products/markets, current positioning
Industry Analysis: characteristics of the industry it is in, main competitors (at least 3)
SWOT: list at least 4 factors in each category, give citations for each factor
BCG Matrix: for this company
Company Financials: attach Income Statement and Balance Sheet info, and also your financial analysis homework
Current Strategy: what the company has been doing in the last 2-3 year; comment on whether that strategy has been successful
Future Strategy: make recommendations for this company for the next 4-5 years. This should tie in to your analysis, particularly SWOT and
Financials, as well as your assessment of current strategy
