Fashion Luxury Goods Market
Fashion Luxury Business Masters program. Paper should not be longer than two sides of A4 (letter format), excluding tables or graphs. Data sources must be quoted in footnotes. Please use as many sources you see fit. Try to include graphs and tables to SUPPLEMENT answers/data. Answer following:
1. Define Luxury and list its sectors
2. Quantify these sectors in market share (percent and value)
3. Determine who are the target groups for each sector and draw an identikit of the final consumers. Identikit: state the portfolio of the targeted audience having typical qualities (i.e. gender, age group, status, lifestyle, ethnicity….)
4. Quantify the total and sector consumption of luxury goods for the top 10 luxury consumer countries. Briefly comment on some.
5. Determine the total and sector consumption of luxury for your country (Country is either UAE or Kuwait)