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Assessment 1: Demand-Product Alignment: External Component Audit &amp; Forecast (20%)
Decide on a consumer product category (i.e. Haircare, Health &amp; Fitness, Bakery etc.) and identify a gap for a new product (Good + Brand + Service) that you can introduce in the category. Examples may include bottled smoothies or juices, a health club, frozen meals, a spa, imported quilts, hand-made soaps, etc. To assess the viability of your proposed product or service concept, you will conduct a demand audit. Specific details of what should be included are described below.
You will communicate your findings in the form of a 2000-word paper under the following headings:
1. Product Concept
2. External Audit
3. Forecast and Estimated Demand for 2 years
Data sources must be cited. No theory is necessary. You will need to use vey concise English. No weasel words.
YOU MUST FOLLOW THE LAYOUT AS LISTED IN THE SPECIFIC REQUIREMENTS FROM 1 TO 4 PAGE 2 OF FILE ASSESSMENTS BRIEF MKT60010
YOU MUST FOLLOW THE MARKING GUIDE!
The demand- product alignment audit outline diagram and macro level influences on demand ecologies diagrams show the areas you will need to cover in the assignment-Remember that relevance and usefulness in determining demand for your product in the next 2 years is all that is necessary- Dump the rest! We do not want a macro-economic forecast!
category and name of product
geographic boundary of analysis
product concept overview
external component of the demand-alignment audit—-include 3 competitors
future demand-paint scenario forecast—-THE NEXT 3 YEARS
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