Category: research

 
Topic
The final assignment for this course is an IMC plan for an organization/situation of your choosing.

Please select an organization facing a situation that can be addressed using an IMC campaign.
IMC Plan Format –
Your plan must include the following basic components:

Summary/Executive Overview
• A backgrounder on the organization
• State the opportunity/problem
• State what you want to accomplish with this IMC campaign and explain your rationale
• Share success factors – how will you measure the success of the campaign?

Situational Analysis
• Provide an internal and external analysis of the organization, e.g. a SWOT analysis

Publics/Audience Analysis
• Identify publics, listed in order of priority
• Share insight as to who they are, what is important to them, why they are a target public – go beyond the basic demographics and truly demonstrate you understand these audiences

Goal and IMC Objectives
• State the organization’s mission statement, vision and values
• State the goal of your communication plan
• List your IMC objectives; make sure that they are measurable and are not simply output driven, i.e. We plan to send out 5 media releases – this is not a true outcome
• Ensure that your objectives support the organization’s mission and business goals

Branding and Messages
• State your brand positioning strategy, including any key messages
• Provide logic for selecting these messages
• Explain how they will be used and for which publics they are intended
• Review any imagery or taglines to be included in the campaign

IMC Elements/Tactics in Campaign
• Explain the various tools/techniques in your campaign
• Provide reasons of why you have selected these elements and for which publics they are intended
• Include additional objectives if necessary
• Include your key messages in the information provided to demonstrate their use
• Identify which IMC objective is tied to which tactic
• Provide samples of the elements (desktop work is appropriate)
• Provide a timeline of preparing materials, distribution, follow up, evaluation, etc. Include contingency planning
• Provide a budget breakdown for this campaign (budget total to come from client)

Evaluation and Conclusion
• State your conclusion, summarizing your plan
• How will you know if promoting and evaluating your campaign will be a success?
• Explain your evaluation techniques in detail

Writing style

• Use heading, subheadings, etc. for readability
• Design should include headers and/or footers for professionalism, listing page number
• Include a title/cover page and table of contents
• No typographical or grammatical errors
• Plan must be typed, double-spaced, 10-12pt. body font
• Length of plan must be between 10pages (not including work samples)

Overall Impressions
• The overall impact that your campaign plan makes
• General layout, readability, flow of materialf

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Literature Reviews: Reviewing and Critiquing Research

You have probably seen television programs or movies set in a court of law. Or, perhaps you have served on a jury or have been a plaintiff or defendant yourself. In the legal setting, conclusions are only said to be reached when the rules and constructs related to evidence are followed. Critical thinking and evidentiary rules protect the parties of a case; even if a conclusion seems foregone, it cannot be reached legitimately without a certain degree of evidence and conclusiveness.

Research follows similar practices. Whether a research study is qualitative, quantitative, or uses mixed methodology, it is incumbent upon the critical thinker to assess the assumptions, procedures, and conclusions reached. In the larger view, that critical thinker must examine a given study in light of similar studies or studies on related topics in order to understand the larger field of study and the literature that supports it.

This week, you will examine how researchers use literature reviews, as well as the purpose and development of a concise article abstract.

Learning Outcomes

By the end of this week, you will be able to:
•Evaluate the use of literature in a scholarly research article
•Organize theories and concepts derived from literature into a coherent vista
•Evaluate a research article abstract
•Produce a research article abstract that complies with doctoral-level practices
•Apply advanced resource searching techniques
Tips and Tricks for Literature Searches

Time is a precious commodity, and as a doctoral student you are keenly aware of its value. You are expected to be thorough and exhaustive in your search for academic resources. These expectations don’t only exist so you can avoid duplicating existing research; they also empower and prepare you to contribute to the foundations of thinking and practice in your chosen area of interest. One key to meeting these expectations is to develop proficiency in online searching.

Share your tips and suggestions for finding relevant academic literature. These tips may relate to navigating particular electronic databases, applying general searching techniques, constructing search term queries, broadening or narrowing your initial search results, finding monographs and other resources, or other topics.

 

Create a list of a minimum of nine references for books, articles, and documents that relate to the topic that you submitted in Unit III for the Research Paper due in Unit VIII. Each reference must be followed by the annotation, a brief descriptive, and an evaluative paragraph.
The purpose of the annotation is to inform the reader of the relevance, accuracy, and quality of the sources cited. Annotations are descriptive and critical; they expose the author’s point of view, clarity, appropriateness of expression, and authority. Creating an annotated bibliography calls for the application of a variety of intellectual skills: concise exposition, succinct analysis, and informed library research.
 First, locate and record citations to books, periodicals, and documents that may contain useful information and ideas on your topic. Briefly examine and review the actual items. Then choose those works that provide a variety of perspectives on your topic.
 Write a concise annotation that summarizes the central theme and scope of the book or article. Include one or more sentences that:
o evaluate the authority or background of the author,
o comment on the intended audience,
o compare or contrast this work with another you have cited, and
o explain how this work illuminates your bibliography topic.
 Your annotations should be at least 100 words in length.
Reference each book, article, or document using APA format.

 
General Requirements:

Use the following information to ensure successful completion of the assignment:

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.
You are not required to submit this assignment to Turnitin.
Directions:

Empirical research is the foundation to scholarly research and scholarly writing. An empirical article is defined as one that reports actual results of a research study. The article will include a description of the study, an introduction, a research question, an explanation of the study’s methodology, a presentation of the results of the study, and a conclusion that discusses the results and suggests topics for further study. This assignment will help you locate and identify empirical research studies.
The Comparison Matrix contains a table with three columns and six rows. The columns are titled Article 1, Article 2, and Article 3, and the rows are titled Title, Persistent GCU Library Link, Purpose of the Study, Research Question(s), Sample Population(s), and Limitations. You will see that the appropriate information from Article 1 has been included.
Use the Article 2 persistent link as provided above and in the Comparison Matrix to locate and read Article 2.
After reading Article 2, provide the appropriate information in the cells in the Article 2 column of the Comparison Matrix.
Go to the GCU library. Use the “Find Journal Articles” search feature found on the home page of the GCU library to locate an empirical article in your field of interest. Use the Empirical Research Checklist to determine whether a study is empirical. This will be Article 3 in the Comparison Matrix.
After locating and reading the empirical article you found, provide the appropriate information in the cells in the Article 3 column of the Comparison Matrix.

 
A review paper describes many published research studies on a particular topic. For this project, you will be critiquing an article that is a review paper (Mitchell, 2012) related to external validity of psychological research. External validity refers to the generalizability of results of a study and how well those results will hold up outside a laboratory setting in the real world.
Complete a three- to four-page paper that summarizes the main points and findings. Describe it in a scholarly (using critical thinking) manner, but also in a way that someone from outside the area can understand. Be sure to include the reference of the paper in your submission.

 
What e-commerce strategy should high end (local) boutiques implements to be successful or have a good penetration in the UAE local market. How would these boutiques maintain their brand identity online and still be able to compete in the international market and against other players.What mega trends should these companies be aware off and at the same time maintain a local shop image online.

Introduction (350 words)
E-commerce and megatrends
A refinement of the objectives, scope and plan of project
Description of particular issues and client requirements
Project significance

Background (350 words)
Description of the project context, sector, company background
Description of the business geographic location and demographics
Description of the business environment industry and sector
Financial market data

Methodology (600 words)
Research question: research aims and specific objectives
Create the current business model canvas
Methods of data collection, analysis, planning fieldwork.
Approach to ethical issues, managing confidentiality, and whether an NDA is required
Identify 15-20 papers including e-commerce challenges, success criteria, … etc
A detailed project plan with task, roles and deadlines

Analysis (500 words)
Market info and data
Market analysis and business size
Using the MARS top down method
Revised business model canvas

Conclusion (200 words

I am looking for a specific research topic in the area of “artificial intelligence and bots in financial modeling (and real market applications)”.I need very specific research questions (maximum 4) with the following sections:

1.Introduction(100 words)
2.Specific research questions(50 words)
3.Literature review(5 references)(250 words)
4.Methodology(100 words)
5.Conclusion(50 words)

 
ANALYSIS OF A SET OF UK FINANCIAL REPORT AND ACCOUNTS
You are required to select two companies listed below and obtain its financial statements for last 2 years.
i. Tesco
ii. Sainsbury
iii. Next plc
iv. Debenhams plc
v. Marks and Spencer PLC
vi. Morrison Plc

vii. Asda (careful – is Wallmart)
Calculate the following Ratios for each of the 2 years, using formulae provided in the class – this may vary – BUT BE CONSISTENT in your approach. Where ratios are already given in a company annual report, comment appropriately(showing which ratios you are commenting on)
• Profitability,
• Liquidity
• Working capital ratios(receivables,payables,stock turnover ratios)
• Brief comments Cashflow statement
• All calculations and formulae used must be identified

Analyse the financial performance of the two companies based on your calculations, identifying and discussing weaknesses of ratios analysis.

Your analysis must contain an introduction, a recommendation how these areas can be improved in the future, and a conclusion detailing the results of your analysis.

PICK THE TWO COMPANIES OF YOUR CHOICE.

1. TESCO Company Reports:
Note: see also the ‘Report Archive’ link on the left-hand side of this Tesco Webpage
2. Sainsbury’s Company Reports:
Note: See also the Reports for 2013, 2012, etc. on the Links lower down on the same Webpage
3. Morrisons Company Reports:
Note:

DO NOT USE the ‘Half year announcement 2014/15’ or the ‘Q1 Interim Management Statement’ on that Webpage.

(Instead) USE the Reports for 2013-14, 2012-13, 2011-12, etc. on the Other Tabs on that Webpage.

Generally (for this Coursework) you can Forget about ‘Half year announcements’ or ‘Interim Management Statements’ for ANY year.
4. NEXT Company Reports:
Note:

DO NOT USE Either of the 2014-15 ‘Trading Statements’, or Either of the ‘Interim Management Statements’ or the ‘Half year Results’ on that Webpage.

(Instead) USE the Reports for 2013-14, 2012-13, 2011-12, or ‘Archive’ on the Other Tabs on that Webpage.

Generally (for this Coursework) you can Forget about ‘Half year Results’, or ‘Interim Management Statements’ or possibly also (Next’s) ‘Trading Statements’ (too) for ANY year.
5. Debenhams Company Reports:

‘Reports and Financials’ for 2014 will then come up

You can THEN Click on ‘2013’ and ‘2012’ as you need them.
OR You can Click on ‘Annual Reports’ (from ‘Reports and Financials’) and a List of Reports for 2014, 2013, 2012, etc. (as PDFs) will come up.

NOTE: You will need Adobe Acrobat Reader software to read the PDFs. Adobe Acrobat Reader software is FREE to download from the Web.
Note:

DO NOT USE the ‘Interim Management Statement’ or the ‘Half year Results’ on the ‘Reports and Financials’ (for 2014) Webpage.

(Instead) USE the Reports for 2014, 2013, 2012, etc. on the ‘Link Tabs’ on that Webpage.

Generally (for this Coursework) you can Forget about the ‘Half year announcements’ or the ‘Interim Management Statements’ for ANY year.
6. Marks and Spencers (M&S) Company Reports:

The ‘Reports, Results and Presentations’ for ‘2014’, ‘2013’, ‘2012’, ‘2011’, etc. will then come up.
NOTE: You may well also need Adobe Acrobat Reader software to read the Reports for M&S which are also PDFs (but which with M&S Reports they load [instead] into a Internet Webpage). Adobe Acrobat Reader software however if needed is (as above) FREE to download from the Web.
Note:

DO NOT use the M&S ‘Half year Results’, their ‘Trading Statements’ or their ‘Plan a Report’ or ‘Multi-Channel Investor Events’ or ‘International Investor Events’ or (likely not) their ‘Governance Events’, and (likely not) their ‘Strategic Reports’ or even possibly not even their ‘Full Year’s Results’ on their M&S ‘Reports, Results and Presentations’ Webpages (and for ANY year.).

Generally (for this Coursework) you can therefore Forget about the M&S ‘Half year Results’, their ‘Trading Statements’, ‘Plan a Report’, ‘Multi-Channel Investor Events’ and ‘International Investor Events’ and (you are likely also to be able to forget about) M&S ‘Governance Events’, (even) their ‘Strategic Reports’ and even possibly also M&S ‘Full Year’s Results’ (and for ANY year.)

Topic, Theoretical Framework, and Research Questions

For this course work, write a (problem statement: abuse of animals in relation to adolescent criminal behavior and adolescent identity development) of your research proposal, the qualitative and quantitative research questions, and the theoretical framework and analysis of the link between your theory and your questions.
Complete the following:
• Choose a theory that informs your chosen area of research (Behaviorism, and Cognitive Theory)
• Write a clear statement of the problem.
• Consider the two research questions:

1. Qualitative question: What are the cognitive abilities of adolescent children within their own ecology towards developmental appropriateness of behaviors towards criminal intent?

2. Quantitative question: What percentage of adolescent children have shown interest towards abuse of animal’s, by the child’s age and adolescent identity development of appropriateness towards such behaviors?

• Explain how the theory you have chosen as your framework links to words or elements in each of your research questions and how you have to modify your questions to incorporate basic concepts or assumptions of the theory. Note: You may NOTuse the grounded theory approach to your qualitative question.
• Rewrite the two research questions incorporating concepts or variables to be examined, clearly linking them to the theoretical framework and clearly phrased to indicate qualitative or quantitative methodology.
• Support your conclusions with references to the professional literature.

 
I should be obliged if you would undertake a critical evaluation of the following statement:

“Structural reforms have the potential to reinvigorate growth in the euro area in both the short and long run”

The material you should use are (i will provide the links here) :
Research paper 1: Promoting structural reforms in the euro area: what for and how? page 10 to page 15 (basically Research paper 2: structural reforms and long-run growth in the euro area page 4 to page 5 (starting from the part which is under the heading Reinforcing Supply capacity until the paragraph ends.

In addition please use one more research paper that you should find and use in this critical evaluation.

I require 2 pages fully referenced with a bibliography.
I specifically require that the first page be a critical evaluation of the two research papers i provide and the second page to be about the third additional research paper you found. ( use 3 references please minimum)
I require you to provide me with a copy of the additional research paper that you will use, otherwise the critical evaluation is of no use to me. This is very important.