Category: Marketing

Healthcare Marketing
Submit a final project during Module Eight.

The submission should include:
  subject: Biotech
· Executive Summary
· Part One: Organizational Profile
· Part Two: Marketing Plan-pick a specific country/North America long term strategy
· Part Three: Operational and Financial Plan
· References

REQUIRED COMPONENTS
Review of the opportunity supported by facts including customer surveys, thoughts of employees, payors, providers and stakeholders

· Description of your offering supported by a SWOT analysis

· Description the fit of the offering with the vision and mission of the organization

· Definition of the target of your market strategy

· Description of the advantages of your product or service including marketing, cost and revenue opportunities

· Definition of your market position and your reasons for the selection of that position (i.e. Leader, Challenger, Follower)

· Identification of any regulatory issues or challenges you may face with your product of service

· Description of your marketing mix strategy inclusive of market segmentation, distribution channels, and economies of scale and customer retention

· Justification of your product mix, product line, and product life cycle

· Exploration and evaluation of your branding strategies

· Description and assessment of your pricing strategy based on demand, product line and competition

· Discussion of your plan B for alternative pricing and positioning strategies that you may face

· Measurement of your promotional mix for your advertising

· Proposal of your comprehensive media plan based on your market

· Review of your advertising objectives

· Design of your push strategies for the target market

· Preparation of your sales performance audit strategy along with the audit strategy for your marketing plan

· Design of your customer satisfaction survey

 
Your company has decided to explore the possibility of developing a new retail brand aimed at a specific target market. Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. The term retail brand refers to a retail store concept, as opposed to a manufacturer’s product or service brand – the retail company is the brand – like Target, GAP or Victoria’s Secret.

1. 1,000–1,250 words (not to include references)
2. 3 references.
3. APA format

Comment:
1) field/topic: Marketing
2) level of work: Phd Thesis – Analysis/Discussion and Conclusion
3) 30 pages
4) type of analysis: SPSS – Parametric Techniques (Factorial Analysis, Reliability Analysis, Descriptive Analysis, Correlation Analysis); AF Hayes Techniques (Mediation & Moderation Analysis)

 
Choose a print ad from the newspaper or a magazine and evaluate it using the various elements of the Communication Process Model presented in your “Advertising and Promotion,

Your analysis should address the following areas:
• A discussion of the source used in the advertisement and why s/he is or is not appropriate for the message
• The way in which the message is encoded, including the use of visual and verbal elements
• A discussion of the channel or medium in which the ad was placed, such as the particular newspaper or magazine, and why this publication was chosen by the advertiser
• The process by which the message might be received or decoded by the target audience. Choose one of the response hierarchy models highlighted in Chapter 4 of your textbook and discuss how the source and message might influence various stages of the model. What type of feedback might the advertiser use to evaluate the effectiveness of the message?
• What is your overall opinion of this ad from a marketing communications perspective? What changes, if any, would you recommend to improve the effective communication of the ad?

• Be between 2 and 3 pages in length (single spaced)
• Be 12 pt. body font; use headings for readability

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The research focus is the influence of individual differences (personality types according the big 5 ) on online ad response when analysing different ad type (video, banners, social – facebook, email marketing) and brand and creativity.
By individual differences I mean personality types according to the big 5 theory
So it s needed an literature review around the theme. I reckon the main topics are:
1- Personality types according to the big 5 and its influence and differences on advertising response in general–
2- Personality types and its relation with the online environment – web usage – online behaviour – buyer behaviour
3- Online ad types and its differences – video, banners, social – facebook, email marketing –
4- Personality types and brand trust
5- Online behaviour and brand trust
6 – the different personality types and its response to creativity
6- the influence of online ad creativity on ad response
Please note that every statement MUST have a JOURNAL ARTICLE reference – I kindly ask for well know and recent journal articles.

Please let me know if you have any concern.

 
DB 2- Does customer loyalty require highly satisfied customers?
Should firms that strive to create customer loyalty work to attain the highest possible customer satisfaction? Why or why not? What is the relationship between customer satisfaction and loyalty? (The answer is complex, so think it through. Seek insight from your textbook or virtual lecture 4. If your answer reflects current understanding of the relationship between customer satisfaction and loyalty, you’ll get the full 10 points.)

DB 3- How best to market to women?
10 MISTAKES MARKETERS MAKE MARKETING TO WOMEN-1-5.docPlease read the attached blogs. Then respond to this DQ: In general, based on what you read (or regardless of what you read) how well do you feel marketers target women segments? Compare and contrast the issues involved in targeting women to targeting other kinds of segments — specifically, consumer psychographic segments and B2B small business segments. (If the blog won’t open, try copying and pasting it into your browser.)

DB 4- How can Vaseline improve its financial performance?
Vaseline, the world’s most famous — and priciest — brand of petroleum jelly, wants to improve its financial performance (i.e. revenue and profits) for its shareholders. It already enjoys 85% market share (the other 15% is owned among generic store brands that are sold at a big discount). You are consulted by their Chief Marketing Officer. What do you tell the CMO about how to improve Vaseline’s performance? Think creatively! If you get the right answer, I’ll award you the full 10 points!

DB 5- Is Nike’s pricing strategy going to work?
Nike has announced its most expensive shoe ever — the LeBron X basketball shoes, expected to sell for $315 — pushing the upper limit of consumer dedication to the brand. (see ESPN news video below.) The sneaker feature built-in electronics that measure athletic performance. The president of the National Urban League urged Nike to abandon the pricy shoe saying, “It’s the consumer’s choice, but it’s insensitive to market a $300 shoe to kids going back to school and struggling to buy school supplies.” The price on most of its other shoes are also rising 5-10% due to material cost increases. Nike’s gross margins are lower than most of its competitors.a) Is this pricing strategy smart?b) The shoes are unique, and the price will raise Nike’s margins, but is it insensitive to the mass market that can’t really afford them? Is there a way to be sensitive to cash-strapped buyers while, at the same time, introduce an expensive new model?c) How would you handle the public relations backlash to these pricy sneakers?Note: the original news report about the introduction of the Nike LeBron X shoes is no longer available on YouTube, so I have substituted this video blog about the introduction of the shoes. The blogger reveals that Nike has discounted the originally-priced shoe from $315 to $180, and then says the original shoe will be also available. In reality, the $180 shoe does not include the chip technology of the $315 version, so the $180 shoe is different and is NOT a discount from the original. Rather, it is a lower-priced substitute that doesn’t include the chip to measure performance. With that in mind, what do you think about Nike’s pricing strategy?

DB 6- Did Florida Blue risk its business by opening its retail stores?
Blue Cross Blue Shield of Florida (Florida Blue) has opened several retail health insurance “stores” around the state. Florida Blue has historically and continues to rely on intermediaries (agents, brokers, wholesalers) for their sales. In fact, 95% of their sales are through these channels. The stores are designed to provide convenient, face-to-face answers to complicated questions about health insurance benefits, value options and financial protection. People want to work with professionals, not do it themselves on the internet. But that is also the value that brokers and agents add — face-to-face consultation.Did Florida Blue do the right thing opening these stores at the risk of upsetting their traditional intermediary channel partners? Why or why not?How seriously should Florida Blue consider the threat of a broker backlash due to the stores?What could Florida Blue do to reduce the backlash from their brokers who may be threatened by BCBSF opening its own store?

DB 7- Alternate DQ 2: Can public relations programs get better results than paid advertising?
Public relations is another marketing communications tool. Our readings and virtual lecture 6 describe the many different PR media available to marketers. Watch the attached video describing Canon’s Project Imagination PR campaign and answer these questionsUsing slides 32-35 in virtual lecture 6 to form your answer, what kind of PR activity does the Canon Project Imagination represent?Canon enjoyed increased sales during and after the campaign, but there was no advertising involved and the campaign contained no sales points (reasons to buy a Canon camera), so what drove the increased sales?With major celebrities involved, the PR campaign must have cost plenty, perhaps as much as creating a full advertising campaign. The risk of failure was high whereas the risk of failure of a TV ad campaign is less. So, do you think Canon should have invested in advertising instead of the huge expense of the PR campaign? Why?

REFERENCE: Marketing: Real People, Real Choice,to be completed as a separate entity.

 
Below is the description. So it’s 1925 words paper and 15 power point slide from the paper. I have chosen Hungary Jacks as an organisation so please use Hungary Jacks and make 2000 words on only one organisation. Please make sure there is no plagiarism issue, lately I am having issue with plagiarism issue in most of the previous assignments.

Below is a suggested structure to follow which I took from the unit outline and added more depth:

Briefly outline the 1 examples of marketing (whether that be an advertisement, website, social media campaign etc ) and identify the organisations. This approach should be holistic in that you should consider all elements of the marketing strategy that these organisations are undertaking. Examples – i.e. all aspects not just a single thing like a TVC – but i.e. apple watch, packaging, distribution, pricing, PR , apps, Reviews etc. – so you can ascertain the marketing strategy.
Discuss the objectives of such marketing approaches by these organisation – what is the goal? What is their aim? What are they trying to address/achieve?

Discuss how they target specific customers? Consider the STP approaches (or lack of it).

Discuss how their marketing approaches are working within the current marketing environment – do they ‘cut’ through the marketing clutter? Are they market orientented or not?

Consider various aspects of the marketing mix (7 p’s) – which do they leverage well or not?

Presentation: You are to use some form of presentation tool to present your work. You can use Wix.com or Weebly.com or Prezi.com or slideshare.com. Do give it a shot – if it is proving to be really difficult, you can turn to Powerpoint but please do put some thought and detail into it. You are to make this presentation as interesting as possible. Consider using videos, graphics and other engaging material. All the platforms such as prezi, slideshare, wix or weebly support this well. Remember you still have to use in-text referencing and reference your information as if it is in a word document! A reference list will also be required. Students will present their approaches in class on the 12th Jan at 1pm sharp. Time is tight and I require your cooperation to ensure that we go through everything in an efficient manner. I will come up with a presentation order in the next day or so so that you know when you are up. – TBA

Submissions:
The written 2000 words is to be handed in on turnitin.com.
As for the multimedia, can you please submit a hardcopy to me before the presentation so that I can make notes and you can have feedback on it? Also, save the soft copy on the desktop so that I can send that for moderation (if yours is selected). You need not print the 2000 words for me.

The Suggested structure (same as the one Belinda put up):

Slide 1
Cover slide including names and ID and class time
Slide 2
Table of Contents / agenda
Slides 3-12
Briefly describe the companies performance (their goal – mission statement), their current objectives and whether they are successful, their STP, competitive advantages if any and a brief review of their 7P’s.

Slides 13
A table stating which concepts (production, product, selling or marketing) the 4 companies use and why? It can be a stand alone slide as it allows you to compare and gauge how the company’s marketing philosophy has aided in their success or the converse may also be true.

Slides 14
The value of marketing and how it benefits the company (essentially this is their conclusion)

Slides 15
References – which you do not need to go through.

 
Scholar-Practitioner Project: Creating a Social Marketing Plan
Communication tools must be used strategically. They shouldn’t be used simply because they sound entertaining, but should be employed when they are appropriate for a particular program goal. Appropriateness means not only how well it works but also how ethical it is. Consider the water sanitation program created by Water Missions Belize, which is depicted in the media throughout this course. Think about the type of information the organization is privy to with its close work with schools and community leaders, and the cultural implications of the business they conduct. What might some of the benefits be to this organization for using social media to enlist partnerships or funding? What might some of the ethical ramifications be for disseminating information over the Internet?
Now you are on to the next phase of your SPP, a social marketing plan. After seeing examples of social marketing and how others have publicized their health programs, it is now your turn to develop your own ideas.
For this week’s Assignment, visualize your SPP as having unlimited resources.
By Day 7, submit a 4- to 5-page paper (not including references) in which you do the following:
Describe your target population.
Describe your social marketing plan to disseminate information about your public health program. Your marketing plan may include but is not limited to the following tools:
Communication technology such as social media Focus groups
Brochures
Flyers
PSAs
Explain why these tools are appropriate for your target population.
Explain potential ethical issues you need to consider in disseminating information and communicating a message to your population.
You will revise this to include Instructor feedback and following the parameters outlined on the SPP instructions for your SPP Project, which is due in Week 11

 
1. Describe the core marketing functions within an organization.

2. Discuss the goals and expected outcomes of this organizational function.

3. Explain how companies create customer-centered businesses.

4. Describe how customer-centered businesses impact the consumer decision-making process.

5. Describe what tools are used to make effective marketing decisions.

Margins 1” all sides

Paragraphs The entire document should be double-spaced on standard-sized paper (8.5″ x 11″)

Headings Bold

Type Style and Size Times New Roman, 12 point

Software MS Word

Student/Assignment Information

The following information should be on the first page on the top left side of the page in the format provided below. Do not provide a cover sheet (unless the assignment requires one).
Student Name

Student Identification Number

Course Number and Title

Assignment Number and Title

Date of Submission

 
1. Analyze marketing strategies in reaching markets with their products or services.

2. Continue with a detailed description of marketing management strategies used in the implementation of the marketing plan.

3. Conclude with the integrative strategies used in today’s global environments to reach targeted markets and maximize marketing dollars spent.

4. Consider how you would proceed when marketing a product or service and compare/contrast why certain strategies would be best for the target market.

Margins 1” all sides

Paragraphs The entire document should be double-spaced on standard-sized paper (8.5″ x 11″)

Headings Bold

Type Style and Size Times New Roman, 12 point

Software MS Word

Student/Assignment Information

The following information should be on the first page on the top left side of the page in the format provided below. Do not provide a cover sheet (unless the assignment requires one).
Student Name

Student Identification Number

Course Number and Title

Assignment Number and Title

Date of Submission